Univision is the Number 1 Network Pick on Friday Night among Adults 18-34

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via press release:

Univision is the #1 Network Pick on Friday Night among Adults 18-34

Univision Outpaces its Prior November Sweeps-to-Date by +2% among Adults 18-49, while ABC (-10%), CBS (-19%), and FOX (-28%) Post Declines

Univision Broadcast Prime Highlights – Week of November 5, 2012 to November 11, 2012

  • · Univision was the #5 network during primetime last week among Total Viewers 2+, Adults 18-49, and Adults 18-34.

 

  • · Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on four out of seven nights last week among Adults 18-49 and Adults 18-34.

 

  • · November 2012 Sweeps to-date Univision is currently outpacing its prior November sweeps performance-to-date by +2% among Adults 18-49, while ABC (-10%), CBS (-19%), and FOX (-28%) all post declines.

 

  • · Univision kicked off the week on Monday as the #2 network among Adults 18-34 and #4 among Adults 18-49, out-delivering FOX in both demographics. Airing the two hour grand finale of “Abismo de Pasion” from 8 p.m. to 10 p.m., Univision’s entire primetime lineup ranked among the top 15 programs for Adults 18-49 and Adults 18-34.

 

ü The “Abismo de Pasion” finale reached 7.7 million Viewers 2+ who tuned in to all or part of the two-hour broadcast and averaged 5.5 Million Total Viewers 2+, 2.9 Million Adults 18-49, and 1.5 Million Adults 18-34.

ü Ranked within the top 5 programs of the night among Adults 18-34 (#4), ranked #6 among Adults 18-49, and #11 among Total Viewers 2+.

ü Highest-ranked telecast in its full-run among the following key demographics: Total Viewers 2+, Adults 18-49, Women 18-49, Adults 18-34, Persons 12-34 and Kids 2-11.

 

  • · On Tuesday night, Univision aired news coverage of the 2012 Presidential Election (Destino 2012) and ranked #5 among Adults 18-49 and Adults 18-34. Univision’s “Destino 2012” ranked among the top 10 programs for both demographics.

 

  • · Univision ranked as the #5 among Adults 18-49 and Adults 18-34 on Wednesday night. Univision’s entire primetime lineup ranked among the top 15 programs for both demographics. Univision also premiered its newest novela at 9 p.m. “Amores Verdaderos” (True Love.)

 

ü The one hour premiere attracted more Total Viewers 2+ and Adults 18-49 than Univision’s Top 2 Primetime Novelas of all-time (“Amor Real” and “Soy Tu Dueña”)

ü “Amores Verdaderos” premiered higher than its predecessor in the time period “Abismo de Pasion” (03/12/2012) among Adults 18-49 and ranked among the Top 15 Primetime Novela premieres of all-time on the Univision Network since 1992 in the demographic.

ü The premiere was the 5th ranked program of the night in all of television among Adults 18-34, beating the entire primetime line-ups of CBS and the CW.

 

  • · On Thursday night, Univision ranked #5 among Adults 18-49 and Adults 18-34. Univision’s entire primetime lineup ranked among the top 15 programs for Adults 18-34.

 

  • · On Friday night Univision rose to the #1 network rank among Adults 18-34 and #3 among Adults 18-49, out-delivering FOX and NBC in both demographics. Univision also out-delivered FOX among Total Viewers 2+, ranking as the #4 network. On its third telecast “Amores Verdaderos” was the #1 program of the entire evening among Adults 18-34. Overall, Univision’s entire primetime lineup ranked among the top 5 programs for Adults 18-49 and top Adults 18-34.

 

  • · Airing “Sabado Gigante” (Giant Saturday), Univision finished the night as the #4 network among Adults 18-49 and Adults 18-34, out-performing NBC in both demographics. “Sabado Gigante” delivered 2.4 Million Total Viewers 2+, 1 Million Adults 18-49, and 437,000 Adults 18-34. “Sabado Gigante” also ranked among the top 10 programs with Total Viewers 2+, Adults 18-49, and Adults 18-34.

 

  • · On Sunday night Univision ranked as the #4 network among Adults 18-34 out-delivering CBS, and held the #5 position among Adults 18-49. At 8 p.m., “¡Mira Quién Baila!” (Look Who’s Dancing) increased its audience versus the prior week and attracted 3.8 Million Total Viewers 2+ (+2%), 1.8 Million Adults 18-49 (+1%), and 844,000 Adults 18-34 (+10%). “¡Mira Quién Baila!” also ranked among the top 15 programs with Adults 18-49 and Adults 18-34.

 

  • · At 8 p.m., Univision’s novela “Por Ella Soy Eva” (For Her, I’m Eva) helped Univision rank as the #4 network for the hour (M-F) among Adults 18-34. “Por Ella Soy Eva” attracted 4.1 Million Total Viewers 2+, 2.2 Million Adults 18-49, and 1.1 Million Adults 18-34.

 

  • · Univision’s 9 p.m. novela “Amores Verdaderos” (True Love) helped Univision rank as the #3 network among Adults 18-34 and #4 among Adults 18-49 for the hour (M-F).

 

  • · Univision’s 10 p.m. novela “Amor Bravio” (Fierce Love) helped Univision rank as the #4 network for the hour (M-F) among Adults 18-49 and Adults 18-34. “Amor Bravio” delivered 3.4 Million Total Viewers 2+, 1.7 Million Adults 18-49, and 854,000 Adults 18-34.
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