via press release:
“” CAST, CELEBS, ARTISTS & MTV RALLY TO HELP “RESTORE THE SHORE” THURSDAY, NOVEMBER 15TH LIVE AT 11PM ET
One Direction, Alicia Keys, Mac Miller, Taylor Swift, Nicki Minaj, Britney Spears, Pharrell, P!nk, Demi Lovato,
Kim Kardashian, Ne-Yo, Kelly Clarkson, Bruno Mars, No Doubt, fun., Carly Rae Jepsen, the Jonas Brothers
and the MTV Family Come Together to Help Rebuild Seaside Heights
Gym Class Heroes with Oh Land and Phillip Phillips to Perform Live in Studio
People can Donate to Architecture for Humanity’s Seaside Rebuilding Fund at RestoretheShore.MTV.com,
on Indiegogo.com, by Texting SHORE to 85944, or by purchasing the MTV “Restore the Shore” T-shirt on
Shop.MTV.com or at Modell’s Sporting Goods
Sneak Peek: Emotional Preview Featuring Nicole “Snooki” Polizzi’s First Reaction to the Devastation in Seaside Heights here
NEW YORK – November 14, 2012 – MTV (a division of Viacom Inc., NASDAQ: VIAB) today announced that dozens of stars, artists and organizations have joined in the effort to #restoretheshore and help rebuild Seaside Heights, New Jersey – the heart of the “Restore the Shore,” a one-hour fundraising special to air live at 11pm ET (tape-delayed PT) on MTV, MTV.com, MTV mobile and MTV radio on Thursday, November 15th., which was devastated by Hurricane Sandy. Generations have grown up enjoying the iconic Seaside boardwalk, but with the city condemned and many local businesses and homes ruined, Seaside needs urgent help to get back on its feet. Thankfully, some of entertainment’s biggest stars are answering the call to action and will be part of MTV’s
From 4 pm until midnight (ET) on Thursday, the cast of MTV’s “RestoretheShore.MTV.com or make a $10 donation by texting SHORE to 85944. All funds raised will go to Architecture for Humanity, an internationally recognized non-profit that led rebuilding efforts in New Orleans after Hurricane Katrina and in Haiti after the 2010 earthquake. They are now setting out to help rebuild the famed boardwalk, local businesses and homes in Seaside Heights ravaged by the storm.” – as well as stars from other top MTV shows including “ ,” “ ,” “ ,” “The Challenge,” and “The Real World” – will be live in MTV’s Times Square studio, calling donors to thank them for giving. Unlike a conventional telethon where viewers call in and hope to speak with a celebrity, MTV’s “Restore the Shore” will feature stars personally calling individuals who donate via Indiegogo at
“Restore the Shore” will feature live performances from Gym Class Heroes (with special guest Oh Land) performing the comeback anthem “The Fighter,” as well as “” Season 11 winner Phillip Phillips performing his stirring hit “Home.”
Stars contributing messages of support who will be featured on-air include One Direction, Alicia Keys, Mac Miller, Taylor Swift, Nicki Minaj, Britney Spears, Pharrell, P!nk, Demi Lovato, Kim Kardashian, Ne-Yo, Kelly Clarkson, Bruno Mars, No Doubt, fun., Carly Rae Jepsen, Swizz Beats, the Jonas Brothers, Ludacris, All Time Low, Sean Kingston, Christina Aguilera, CeeLo Green, Adam Levine, Blake Shelton and Carson Daly of “,” Ashley Greene, Dakota Fanning, Nikki Reed, Peter Facinelli and Elizabeth Reaser of “The Twilight Saga: Breaking Dawn, Part 2,” Jay Leno, the cast of “ ,” Simon Cowell, L.A. Reid, Wendy Williams and many more.
Everyone who donates $25 or more will receive an exclusive MTV “Restore the Shore” song bundle, which includes 30 songs from the past six seasons of “RestoretheShore.Indiegogo.com) for MTV’s “Restore the Shore,” and in conjunction with PayPal.com, will be waiving 100% of the fees on all donations. The MTV Shop, as well as select Modell’s locations in NY, NJ, PA, DE and modells.com, will be selling the official MTV “Restore the Shore” t-shirt for $20, with all net proceeds going to Architecture for Humanity’s Seaside rebuilding fund. In addition, Viacom will donate $100,000 to Architecture for Humanity in support of the "Restore the Shore" fund, as part of its $1 million Viacommunity pledge to Hurricane Sandy relief efforts..” Online crowdfunding platform Indiegogo.com has created a special campaign donation page (
“We’re very proud to be partnering with the cast of ‘’, 495 Productions, Architecture for Humanity, some of the biggest names in entertainment and our audience to help rebuild Seaside Heights – a community that is dear to MTV and urgently needs assistance,” said Stephen Friedman, President, MTV.
For the fundraising and rebuilding effort, MTV is partnering with Architecture for Humanity, a non-profit organization that provides design and construction services to communities in need. The organization has created a “Restore the Shore” fund to collect donations that will be principally directed toward the rebuilding of the Seaside Heights boardwalk – the commercial artery of the community – as well as supporting the rebuilding efforts of in-need businesses and residents in Seaside. Architecture for Humanity has been helping communities rebuild after natural disasters for more than a decade, including major efforts in Biloxi and New Orleans following Hurricane Katrina, and in Haiti after the devastating earthquake in 2010.
“Restore the Shore” is Executive Produced by SallyAnn Salsano for 495 Productions – the production company behind “Jersey Shore” – along with Chris Linn, Jacquelyn French, Dave Sirulnick and Ryan Kroft for MTV. Janay Dutton and Jonathan Mussman are Executives in Charge for MTV.
MTV Radio will also broadcast “Restore the Shore” and is making it available free to the MTV Radio Network and over 1,500 radio stations nationwide.