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Tuesday Final Ratings: 'The Voice', 'Parenthood' & 'NCIS' Adjusted Up; 'Go On', 'Hart of Dixie', 'Happy Endings' & 'The Mindy Project' Adjusted Down

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November 14th, 2012

 

The Voice, Parenthood, and NCIS were each adjusted up a tenth while Go On, Hart Of Dixie, Happy Endings and The Mindy Project were each adjusted down a tenth among adults 18-49 versus the preliminary Tuesday broadcast ratings.

 

Broadcast primetime final ratings for Tuesday:

Time Net Show 18-49 rating/Sh Viewers (Millions)
8:00 NBC The Voice (8-9:01PM) 3.9/11 11.15
CBS NCIS 3.1/9 17.05
ABC Dancing with the Stars 1.9/5 12.11
FOX Raising Hope 1.6/5 3.73
CW Hart Of Dixie 0.6/2 1.62
8:30 FOX Ben And Kate 1.1/3 2.39
9:00 CBS NCIS: Los Angeles 2.8/7 15.77
NBC Go On (9:01-9:31) 2.2/6 6.09
FOX New Girl (9-9:31PM) 2.2/6 4.35
ABC Happy Endings 1.3/4 4.36
CW Emily Owens M.D. 0.4/1 1.38
9:30 NBC The New Normal (9:31-10:01PM) 1.8/5 4.66
FOX The Mindy Project (9:31-10PM) 1.6/4 3.17
ABC Don't Trust The B in Apt. 23 1.1/3 3.10
10:00 NBC Parenthood (10:01-11PM) 1.9/5 4.82
CBS Vegas 1.6/5 10.41
ABC Private Practice 1.1/3 3.72

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Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • POIFanatic

    Even with good writing and The Voice as a lead-in, Go On can’t muster a 2.5. This drop is worrisome.

  • eridapo

    Another great article on Adage..

    http://adage.com/article/digitalnext/tv-put-mass-mass-media-anymore/232988/

    TV’s ability to reach a lot of people in a short period of time, and to do it efficiently, is what has historically set it apart from all other advertising media. It is why national brand advertisers have to plan and buy it first and why TV has historically received the dominant share of brand expenditures.

    …..

    Unfortunately, so much of the energy in TV buying today is spent chasing those declining dozen or so top-rated shows rather than developing the analytical chops to efficiently accumulate target audience across the exploding landscape of smaller-rated shows that attract relevant, passionate audiences. The problem, as all media researchers know, is that heavy TV viewers tend to watch all of the highly-rated shows, so buying more of those shows doesn’t get you much more reach. Not so when you get into lots and lots of lower-rated shows.

    Contrary to the opinion of many, strategically dispersing ads across many smaller audience shows is not mutually exclusive with buying those several high-rated shows which clients seem to prefer. They complement each other, and you get much more reach and much better balanced frequency.

  • Jp

    Sad. That was the best episode of Apt . 23 to date and onone saw it. Abc your PR sucks for this show. It’s going to get the ax now ! Thanks.

  • jake

    OH NOOO APT 23!!!
    New Girl is low as well!! USA tv network is a joke! I won’t invest my time on any show until is renewed for a second or third season, the ratings measures must change dramatically.

  • POI

    NO Happy Endings i NEED THE SHOW TO GET ANOTHER SEASON I LOVE THIS SHOW DAMN ABC FOR PUTTING IT IN THIS TIME SLOT FILLED WITH GREAT COMEDIES.

  • John P

    That flop post had me in stiches

  • POIFanatic

    Flop post is genius! LMAO!

    These flop-morons should be banned.

  • SPM

    Dream on Jamie

    lol @ Flop of Dixie

  • Kaio

    @SPM
    “Flop of Dixie” at least got second season and The Secret Flop don’t.

  • SPM

    @ Kaio

    Only because the CW president hated TSC my dear. It was an injust cancelation.

  • Kaio

    @SPM
    “It was an injust cancelation” I don’t think so.

  • BG

    Poor Emily Owens! I’ll keep enjoying it until the CW cancels it.

  • Jen

    worst rated episode of Private Practice ever? It’s been falling rapidly since the cancellation announcement :((

  • Sweetd

    It seems like most people must be DVR-ing Happy Endings, and watching New Girl live.

    The Live + SD are 2.9 for Happy Endings and 2.6 for New Girl

    Wonder if this is enough to convince ABC to move HE to 8PM when Voice goes on hiatus.

  • Tom

    Krysten Ritter does a wonderful job playing Chloe in Apt. 23. I loved her in Breaking Bad as well. But, what’s the deal with last week’s half hour ad for People Magazine? That digression pretty much put a chill on what otherwise has been an amusing and quirky show.

  • Hades

    @Tyson

    thanks for that, made me LOL in the office

  • richard

    @ tyson ha ha hilarious
    the america’s funnies home videos pun actually would make sense

  • RAYRAY

    I heard NBC is moving Go On to Thursdays! :(

  • NewEnglandMike

    @eridapo

    Interesting data on Vegas when you add the 25-54 demo in on how well the rating improves. As someone who just recently left the coveted 18-49 demo, I’m sensitive to these things now! Yes, I watch Vegas. H50 and Elementary are the only other CBS dramas I watch. But the weird thing is I would have watched these same shows when I was in my 30s. The age thing use to really frustrate me but now I take solace in the quality scripted programs on cable and premium networks….

  • Lainey

    I personally love “Hart of Dixie” and regardless of being SLIGHTLY adjusted down, the ratings for HOD have been steadily in the middle (for the CW) all season. If nothing else HOD is a solid filler-show that clearly has a loyal fan base. One Tree Hill did the same thing for 11 seasons, Gilmore Girls for 7 seasons, etc. so I wouldn’t be too hard on Dixie…

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