via press note:
Please Note: Approaching the Thanksgiving holiday week, overall Wednesday Adult 18-49 TV Usage levels declined a significant 5% week to week (36.1 vs. 37.9).
ABC’s Wednesday’s #1 TV show in Adults 18-49 for its 7th consecutive telecast this season.finished as
At 8pm, ABC’s The Middle towered over the season premiere of NBC’s , leading its comedy competition by 4.5 million viewers and by 79% in Adults 18-49. In fact, the ABC comedy tied CBS’ : Philippines in Adults 18-49 for the 2nd-straight week and paced within 2-tenths of a point and tied the audience share for Fox’s . Additionally, The Middle finished #1 in the half-hour with Men 18-49 and Teens 12-17.
At 8:30pm, ABC’s dominated its freshman comedy competition, beating NBC’s by 76% in Total Viewers and by 46% in Adults 18-49.
Shooting up from its lead-in (+142%) to take full control of the 9pm half-hour, ABC’sbeat out CBS’ by 59%, by 59% and NBC’s L&O: by 207%.
- · In addition to standing as Wednesday’s #1 TV show with Adults 18-49, also the evening’s top-rated program with Adults 18-34 and Adults 25-54 for its 5th straight broadcast. was
In the 9:30pm half-hour against the conclusion of, ABC’s defeated NBC’s L&O: by double-digit percentages in viewers (+14%) and young adults (+33%), while standing as the #1 scripted show in its slot with Teens 12-17.
- · attracted a larger audience to its time period for ABC year to year (+4%), topping original comedy programming on the same night last year.
During the 10 o’clock hour, ABC’s #1 in its time period with Adults 18-34 (2nd straight week) and Women 18-34 (3rd straight week), outdelivering drama competition on CBS ( ) and NBC ( ). retained 100% of its Adult 25-54 audience week to week.once again registered as the #1 new drama in its slot in Total Viewers and Adults 18-49, beating out NBC’s . In addition, the ABC freshman drama ran
- · 2nd-biggest young adult gainer this season among both new shows and among 10pm series. continues to see huge spikes from its L+SD to L+7 numbers, jumping by 57% in Adults 18-49 (+1.3 rating) and by 43% in Total Viewers (+3.15 million), making it the