'Days of Our Lives' Matches an 11 Week High Among Women 18-49
via press release:
‘DAYS OF OUR LIVES’ MATCHES AN 11-WEEK HIGH AMONG WOMEN 18-49
IN THE VALUABLE WOMEN 18-34 DEMO, ‘DAYS’ EQUALS ITS HIGHEST RATING IN NEARLY A YEAR
UNIVERSAL CITY, Calif. – November 15, 2012 – “Days of our Lives” has equaled an 11-week high in women 18-49 and matched its best women 18-34 rating in nearly a year, according to “live plus same day” ratings results for the week of November 5-9 from Nielsen Media Research.
For the week, “Days of our Lives” averaged a 0.9 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #6 among network daytime series in the women 18-49 demographic and tie for #4 in the women 18-34 race.
“Days” matched its top women 18-49 rating since August 20-24 and equaled its highest women 18-34 rating since the week of November 21-15, 2011.
Season to date, “Days of our Lives” is tied for #3 in the women 18-49 category and tied for #4 in the women 18-34 demo. In total viewers, “Days” is up this season versus last by 4 percent (2.6 million vs. 2.5 million).
Note that several daytime programs, including “Days of our Lives,” had shorter durations on Friday, Nov. 9, due to a Presidential press event.
Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”