Netflix Subscribers Watch 11% Fewer Minutes Of Television Per Day Than Non-Subscribers
In its latest Cross-Platform Report Nielsen notes that overall TV viewing declined slightly between Q2 2011 and Q2 2012 from 4;43 per day (4:23 Live, 0:20 DVR playback) to 4:40 (4:18 Live, 0:22 DVR). Interesting to see that’s still above the 4:35 for Q2 2008. Broadcast TV ratings continue to get crushed, but overall TV viewing is relatively flat.
Digging a but further into the report, Multichannel News reports that Netflix subscribers watch 11% fewer minutes of television per day than non-subscribers.