USA Honors 'The Color Purple' With Zeebox Activation

Categories: Press Releases

Written By

November 16th, 2012

via press release:

USA NETWORK HONORS AWARD-WINNING CLASSIC "THE COLOR PURPLE" WITH A
SOCIALTV ACTIVATION ON ZEEBOX
Second Screen Experience Is Designed to Enable Social Engagement and
Drive Conversation around This Iconic and Culturally Relevant Film Being
Aired In Honor of United Nations' International Day for Tolerance on USA
Network, Saturday, November 17th At 8/7c

USA is hosting a special, interactive experience on Zeebox to provide
thought-provoking enhanced content during the special airing of The
Color Purple, on Saturday, November 17 at 8/7c. During the movie, people
on Zeebox can find facts and resources tied to issues addressed in the
film such as racism, violence against women and civil rights. For every
SHOUT OUT made through Zeebox, USA will make a donation to its
Characters Unite nonprofit partners championing civil and human rights.
Fans can download the Zeebox companion TV viewing platform on iPhone,
iPad, iPod Touch, Android or access it via the web at Zeebox.com.
The airing of The Color Purple is part of a new quarterly film series to
build upon the Characters Unite public service campaign to combat hate
and discrimination and promote greater tolerance and acceptance.
The special telecast of The Color Purple also coincides with the 30th
anniversary of the publication of Alice Walker's Pulitzer Prize-winning
and The New York Times bestselling novel The Color Purple, on which the
film is based. A gripping account of courage in the face of oppression,
the film tells the story of a poor, uneducated, African-American girl
named Celie Johnson (Whoopi Goldberg) living in rural Georgia during the
1930s. As Celie struggles to find her self-worth in a time of
segregation and degradation, she encounters injustice at every turn. And
yet, it is through these experiences that Celie is able to find her
strength, her faith and her community, and is ultimately able to rise
above the terrible, abusive circumstances surrounding her. The film
adaptation, which was directed by Steven Spielberg and includes an
all-star cast featuring Goldberg as well as Oprah Winfrey and Danny
Glover, received 11 Academy Award nominations.
Characters Unite, USA Network's award-winning public service campaign
was created to address the social injustices and cultural divides still
prevalent in our society. Inspired by USA Network's iconic "Characters
Welcome" brand and with the support of leading national nonprofit
organizations, the ongoing campaign is dedicated to combating prejudice,
discrimination and intolerance while promoting understanding and
acceptance -- on-air, online and in communities around the country.
The #1 network in all of basic cable for six consecutive years and an
unprecedented seven straight summers, USA Network is seen in over 102
million U.S. homes. USA is a leader in scripted programming with a
powerful stable of originals, spectacular live television and is home to
the best in blockbuster theatrical films, a broad portfolio of acquired
series and entertainment events. A trailblazer in digital innovation
and storytelling, USA is defining, driving and setting the industry
standard for Social TV. USA is a program service of NBCUniversal Cable
Entertainment, a division of NBCUniversal. The award-winning website is
located at http://www.usanetwork.com. Characters Welcome.

 
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