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Cable News Ratings for Friday, November 16, 2012

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Written By

November 19th, 2012

Live + Same Day Cable News Daily Ratings for November 16, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,576            312            677
CNN         484            160            241
MSNBC         751            235            359
CNBC         170             41             82
FBN           56             12             29
HLN         189             74            110
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,488            439            910
CNN         640            162            287
MSNBC       1,310            411            627
CNBC         186             85             98
FBN           66               9             26
HLN         345            100            193
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,532            323            775
CNN Early Start/Starting Point         312            173            193
MSNBC Morning Joe         636            244            366
CNBC Squawk Box         128             33             77
HLN Morning Express w/ Meade         159             79            115
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       2,434            374            996
CNN Situation Room         675            167            285
MSNBC Hardball WITH C. MATTHEWS       1,166            314            547
CNBC MONEY IN MOTION         148             12             64
CNBC OPTIONS ACTION         177             10             69
HLN EVENING EXPRESS         103             24             33
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       2,509            395            912
CNN Situation Room         540            133            258
MSNBC POLITICS NATION       1,104            310            533
CNBC Mad Money         141             27             76
HLN EVENING EXPRESS         125             49             67
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH       2,171            409            869
CNN ERIN BURNETT OUTFRONT         635            195            322
MSNBC Hardball WITH C. MATTHEWS       1,223            362            599
CNBC Kudlow Report         207             61             98
HLN JANE VELEZ-MITCHELL         141             49             75
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       3,191            591         1,192
CNN Anderson Cooper 360         665            183            308
MSNBC Ed Show       1,416            389            630
CNBC HOW I MADE MY MILLIONS         139             65             77
HLN Nancy Grace MYSTERIES         325             87            183
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity       2,303            398            813
CNN Piers Morgan Tonight         672            135            291
MSNBC Rachel Maddow Show       1,413            478            721
CNBC CRIME INC: HUMAN TRAFFICK         158             80             90
HLN WEEKEND MYSTERIES         294             87            157
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,948            326            716
CNN Anderson Cooper 360         582            168            263
MSNBC Last Word W/ L. ODONNELL       1,097            365            528
CNBC AMERICAN GREED         262            109            127
HLN WEEKEND MYSTERIES         417            126            240
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,231            338            595
CNN ERIN BURNETT OUTFRONT         481            187            269
MSNBC Ed Show         750            286            373
CNBC Mad Money         139             65             49
HLN Nancy Grace MYSTERIES         244             85            160

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • RedBarSoup

    @Ninja

    When he was unable to come back with a intelligent counter argument and just randomly said stupid things like “young liberals will use what ever the government buys for them! :shock:.” That’s how I came to my conclusion. That good enough for ya?

  • Former CNN Fan

    You can always tell when Erin Burnett OutFront has a substitute host… the ratings spike. I’m not being a jerk, Friday night had Tom Foreman as host – she wasn’t even there Friday.

    Erin and Piers are the weak links for CNN primetime.

  • Former CNN Fan

    @ Mt Rick
    All of cable news has seen a bump lately and Burnett is getting roughly the same bump as everyone else. Ratings are relative – her numbers are a distant third to her competitors not to mention that she has yet to outperm the show she replaced, JohnKingUSA. She can’t even crack the top 30 shows in monthly ratings. OutFront is a bust and the sooner CNN realizes it, the better. If you believe the lead in effect, she has clearly damaged the ratings of AC360. Piers is as bad as she is. Both are craven social climbers with limited journalistic skills and even more limited ethical standards.

  • ninja

    When we grew up you wore hand me downs and both parents worked hard with no help. Nowadays kids wouldn’t be caught doing that, they wear $175 dollar shoes, designener clothes, and have cell phones.

  • Doug

    @Mark – the 80k more viewers in the demo is more valuable than 800k more in the overall audience because the cable networks sell ads based on the 25-54 demo. And given what I imagine is Hannity’s huge salary, Rachel Maddow is likely far more profitable to MSNBC than Hannity is to Fox.

    Fox seems like it’s being held up by O’Reilly at this point, but even he’s way down from the post election period of 2008. I think that we’re seeing a realignment of cable news before our very eyes.

  • ninja

    @ RedBarSoap……… It just pisses me of when alot of the people geting GOV money don’t work because they can make just as much sitting on there ass. Because my grandpa and grandpa owned a restaurant and didn’t pay in enough, my grandma had to work into her mid 70’s to qualify for more SOS and she couldn’t stand straight because of her back.

    These people now know the system better than lawyers and they teach their friends and family how to beat the system’so toe speak’. It just makes it worst for the people that really need it.

  • ninja

    Too not toe^

  • Jayson

    @Ralph

    “Jayson: Not necessarily viewers 65 and older. What about 12-24?s? And, 65-year olds are likely to have more spendable cash on hand, than a 59 year old like me.”

    Yes…theoretically, it could include viewers 24 and younger. And, I’m sure there are a few. But, according to recent stats, the average age of cable news viewers is 59-65 (depending on the station).

    To put that into perspective: I’m a 28 year-old white male Independent/Moderate who likes to stay informed but can barely stand the partisanship on display on FNC and MSNBC. When I do want to know what’s going on, I watch the nightly news on NBC, ABC, or CBS and (sometimes) CNN.

    Everyone I know in my age group does not watch cable news because it’s so vitriolic. I first checked out this site to gather information about cable news ratings as part of a class assignment, and couldn’t believe how hard-core people are about their respective political beliefs. Now, I find the back and forth to be amusing. :)

  • ninja

    @ Jayson……………..I’m glad we amuse you.

  • Jeff

    @Yep us old guys will continue to use what we have bought for a long time where as the young liberals will use what ever the government buys for them!

    Maybe you didn’t get the memo, Many Republicans have abandon that STUPID argument. Newt called it “crazy”
    If the shoe fits???

  • ninja

    @ Jef……So now everything Newt says is gospel? Thanks I will remember that.

  • Hillbilly

    FNC 1 show & MSNBC 1.

    Greg Gutfeld (subbing for Bill O) number 2 in P2+ viewers – 3191. :grin:

    Gold Rush number 1 show.

    Duck Dynasty had 15 spots. My kin folk on a roll. :cool:

    Dog With A Blog was number 41. :lol:

  • Hillbilly

    Greg Gutfeld is on fire. He crushed all other shows in P2+ & the demo. :grin:

    If Fox decides to get rid of Greta move Redeye to the 10pm slot. :razz: OK a tamed down Redeye. They get pretty ornery at 3am.

  • Hillbilly

    AppleStinx
    Posted November 19, 2012 at 2:47 PM
    @Hillbilly: in case you missed the headline, this one should be up your alley:

    http://tvbythenumbers.zap2it.com/2012/11/19/lifetime-to-announce-new-docu-series-double-divas-in-2013/158302/

    ——————————-

    BREAKING NEWS

    I took Faith3 Sara Bibel there for some custom fittings. :)

  • Mark2

    Rachel is still on FIRE!!!

    Rachel continues to beat Hannity in the key demo. I almost feel sorry for Hannity, NOT!!!

  • AppleStinx

    Jayson wrote: “…But, according to recent stats, the average age of cable news viewers is 59-65 (depending on the station)…”

    Is that average age or median age? I don’t recall seeing much in average age.

  • Hillbilly

    OK i know the 25-54 demo is the main numbers cable news advertisers look at. Why is the 35-64 demo included in the numbers above? Weekly cable TV ratings has P2+ & 18-49 only. I’m guessing cable news looks at more than the 25-54 demo. If not why is the 35-64 demo included?

    I’m not sure what demo cable TV advertisers look at. I think i remember somebody saying TNT targets the 25-54 demo. I’m pretty sure the broadcast networks look mainly at the 18-49 demo. If memory serves me right Bill Gorman said something like – Even tho NCIS clobbers Glee in P2+ viewers, Glee gets higher ad rates because they have better 18-49 numbers. That was when Glee was a new show.

    Regardless i don’t see FNC, MSNBC, or CNN losing money this year. Losing as in not turning a profit. I’m not sure how often the ad rates change. So I’m guessing Hannity & Greta still get more per ad. FNC has been on top for 10+ years so if a couple shows come in second i doubt the world will end.

  • Hillbilly

    Looks like me & 1966 are gonna win the prediction game this week. The how many shows will FNC have in the top 25 cable. The rest of you can _________! :lol:

  • Anthony Parello (AP076)

    One way I have heard it explained about why demo viewership is considered more valuable by advertisers is because scarcity of the “product”. The product being younger TV viewers.

    Generally, I’ve heard it said on this site (on the non-news portion) that as folks age they watch more TV. Therefore it is much easier to get a 63 year old sitting in front of the TV than a 29 year old. It is theorized that you can probably get that 63 year old’s eyes watching the TV mid-day or at 4:30 in the afternoon or at 9am but try and catch that 29 year old. The theory goes that they are harder to get so advertisers pay more to get their products viewed by them often during prime time.

    Simply put you can sell adult diapers during the day and ipads as night.

    I think the theory works better for network prime time programming where the 18-49 demo as more important and profitable than total viewership. With cable news the bar is already set towards older viewers and at all hours the advertising I often see is geared towards older eyes.

    *Please note the above statements are just general theories and trends. Obviously someone knows a 72 year old busy as a bee who watches only 2 hours of news a day and someone else knows a 32 years old transfixed by 7 hours of cable news a day. These folks are the exceptions NOT the rule.

  • Sam

    Hannity the fraud is dropping like a rock.

    The ratings will probably stay high until the fiscal cliff.

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