'Gold Rush' Helps Discovery Beat FOX in 18-49 During Friday Primetime

Categories: Network TV Press Releases

Written By

November 19th, 2012

via press release:

DISCOVERY CHANNEL BEAT FOX IN KEY P18-49 and P 25-54 DEMO IN FRIDAY PRIME TIME ON NOVEMBER 16

Gold Rush #1 Cable Program on Friday in Total Viewers and Persons, Men, and Women 25-54

Pushed by the compelling characters of both Gold Rush and JUNGLE GOLD, Discovery Channel beat FOX in the key demos of P18-49 and P-25-54 during Prime Time on Friday, Nov. 16.  Discovery Channel also beat all Broadcast and Cable networks, including ABC, CBS, FOX, NBC, ESPN, History, TNT and USA, among Men 25-54 and Men 18-49; both series are now in their fourth week of premieres.

Gold Rush at 9PM ET/PT was the #1 program on cable in total viewers P2+; Persons, Men, and Women 25-54; Persons and Men 18-49; and Persons 18-34 delivery, no exclusions.  Gold Rush earned a 2.89 HH/2.35 P25-54 rating, and it was viewed by 4.01 million viewers P2+. It also beat every program on both broadcast and cable television in key male demos that included Men 25-54 and 18-49 delivery, no exclusions.

The 10PM ET/PT premiere of JUNGLE GOLD was second only to Gold Rush as #2 cable program, no exclusions, among Persons and Men 25-54, and Persons and Men 18-49 delivery on Friday night. The episode earned a 1.90 HH/1.46 P25-54 rating, and was viewed by 2.69 million viewers P2+. Jungle Gold also out-delivered most broadcast programs among Men on Friday evening, earning the #5 spot in ALL OF TELEVISION in M25-54/18-49 delivery.

All-new episodes of GOLD RUSH and JUNGLE GOLD will air this Friday, November 23 at 9 and 10 PM ET/PT.

 
  • THE OLD MAN

    I could see why–they’re both pretty decent shows

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