Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings and Viewership Gains; '666 Park Ave' Biggest Percentage Gains in Week 6



 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the sixth week of the 2012-2013 season (October 29-November 4), Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.1 adults 18-49 ratings points.

666 Park Ave topped the % adults 18-49 ratings increase from DVR viewing, adding 77% to its Live+Same Day adults 18-49 ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 MODERN FAMILY-10/31 ABC 4.2 6.3 2.1 50%
2 BIG BANG THEORY, THE-11/01 CBS 5.2 7.2 2.0 38%
3 REVOLUTION-10/29 NBC 2.9 4.6 1.7 59%
4 NEW GIRL-10/30 FOX 2.3 3.8 1.5 65%
5 ONCE UPON A TIME-11/04 ABC 3.5 4.9 1.4 40%
6 NASHVILLE-10/31 ABC 1.7 3.0 1.3 76%
7 REVENGE-11/04 ABC 2.7 4.0 1.3 48%
8 CRIMINAL MINDS-10/31 CBS 2.9 4.1 1.2 41%
9 ELEMENTARY-11/01 CBS 2.4 3.5 1.1 46%
10 GRIMM-11/02 NBC 1.8 2.9 1.1 61%
11 666 PARK AVE-11/04 ABC 1.3 2.3 1.0 77%
12 MENTALIST, THE-11/04 CBS 1.8 2.8 1.0 56%
13 TWO AND A HALF MEN-11/01/2012 CBS 3.6 4.6 1.0 28%
14 CHICAGO FIRE-10/31 NBC 1.5 2.4 0.9 60%
15 CASTLE-10/29 ABC 2.2 3.1 0.9 41%
16 CSI-10/31 CBS 2.4 3.3 0.9 38%
17 FAMILY GUY-11/04/2012 FOX 2.5 3.4 0.9 36%
18 PERSON OF INTEREST-11/01/2012 CBS 2.9 3.8 0.9 31%
19 NCIS-10/30/2012 CBS 3.4 4.3 0.9 26%
20 VOICE-TUE-10/30/2012 NBC 4.6 5.4 0.8 17%
21 NCIS: LOS ANGELES-10/30/2012 CBS 2.8 3.6 0.8 29%
22 SURVIVOR: PHILIPPINES-10/31/2012 CBS 2.5 3.2 0.7 28%
23 VOICE-10/29/2012 NBC 4.7 5.4 0.7 15%
24 LAW AND ORDER:SVU-10/31 NBC 1.7 2.4 0.7 41%
25 VAMPIRE DIARIES-11/01 CW 1.5 2.1 0.6 40%


The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 666 PARK AVE-11/04 ABC 1.3 2.3 1.0 77%
2 NASHVILLE-10/31 ABC 1.7 3.0 1.3 76%
3 AMERICA’S TOP MOD-13COLLG-11/02 CW 0.4 0.7 0.3 75%
4 NIKITA-11/02 CW 0.3 0.5 0.2 67%
5 FRINGE-11/02 FOX 0.9 1.5 0.6 67%
6 NEW GIRL-10/30 FOX 2.3 3.8 1.5 65%
7 GRIMM-11/02 NBC 1.8 2.9 1.1 61%
8 CHICAGO FIRE-10/31 NBC 1.5 2.4 0.9 60%
9 REVOLUTION-10/29 NBC 2.9 4.6 1.7 59%
10 MENTALIST, THE-11/04 CBS 1.8 2.8 1.0 56%
11 BEAUTY AND THE BEAST-11/01 CW 0.6 0.9 0.3 50%
12 HART OF DIXIE-10/30 CW 0.6 0.9 0.3 50%
13 ARROW-10/31 CW 1.0 1.5 0.5 50%
14 MODERN FAMILY-10/31 ABC 4.2 6.3 2.1 50%
15 REVENGE-11/04 ABC 2.7 4.0 1.3 48%
16 ELEMENTARY-11/01 CBS 2.4 3.5 1.1 46%
17 CRIMINAL MINDS-10/31 CBS 2.9 4.1 1.2 41%
18 LAW AND ORDER:SVU-10/31 NBC 1.7 2.4 0.7 41%
19 CASTLE-10/29 ABC 2.2 3.1 0.9 41%
20 ONCE UPON A TIME-11/04 ABC 3.5 4.9 1.4 40%
21 VAMPIRE DIARIES-11/01 CW 1.5 2.1 0.6 40%
22 MINDY PROJECT-10/30 FOX 1.5 2.1 0.6 40%
23 BIG BANG THEORY, THE-11/01 CBS 5.2 7.2 2.0 38%
24 HAPPY ENDINGS-10/30 ABC 1.3 1.8 0.5 38%
25 CSI-10/31 CBS 2.4 3.3 0.9 38%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-10/31 ABC 10617 15036 4419 42%
2 REVOLUTION-10/29 NBC 7707 11835 4128 54%
3 BIG BANG THEORY, THE-11/01 CBS 15901 19841 3940 25%
4 ELEMENTARY-11/01 CBS 10492 14091 3599 34%
5 MENTALIST, THE-11/04 CBS 9111 12657 3546 39%
6 CASTLE-10/29 ABC 10710 14067 3357 31%
7 PERSON OF INTEREST-11/01 CBS 13599 16815 3216 24%
8 ONCE UPON A TIME-11/04 ABC 10151 13239 3088 30%
9 REVENGE-11/04 ABC 7935 11015 3080 39%
10 CRIMINAL MINDS-10/31 CBS 12023 15097 3074 26%
11 NCIS-10/30 CBS 18829 21885 3056 16%
12 NASHVILLE-10/31 ABC 5613 8534 2921 52%
13 CSI-10/31 CBS 10951 13732 2781 25%
14 NCIS: LOS ANGELES-10/30 CBS 16281 18921 2640 16%
15 CHICAGO FIRE-10/31 NBC 5523 8135 2612 47%
16 NEW GIRL-10/30 FOX 4750 7258 2508 53%
17 GRIMM-11/02 NBC 5695 8172 2477 43%
18 BLUE BLOODS-11/02 CBS 11049 13508 2459 22%
19 GOOD WIFE, THE-11/04 CBS 9926 12244 2318 23%
20 VEGAS-10/30 CBS 10748 13058 2310 21%
21 TWO AND A HALF MEN-11/01 CBS 12654 14917 2263 18%
22 LAW AND ORDER:SVU-10/31 NBC 6054 8001 1947 32%
23 666 PARK AVE-11/04 ABC 3986 5900 1914 48%
24 CSI: NY-11/02 CBS 10051 11873 1822 18%
25 VOICE-TUE-10/30 NBC 12133 13925 1792 15%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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