'

Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings and Viewership Gains; '666 Park Ave' Biggest Percentage Gains in Week 6

Categories: '

Written By

November 19th, 2012

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the sixth week of the 2012-2013 season (October 29-November 4), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.1 adults 18-49 ratings points.

666 Park Ave topped the % adults 18-49 ratings increase from DVR viewing, adding 77% to its Live+Same Day adults 18-49 ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-10/31 ABC 4.2 6.3 2.1 50%
2 Big Bang Theory, THE-11/01 CBS 5.2 7.2 2.0 38%
3 REVOLUTION-10/29 NBC 2.9 4.6 1.7 59%
4 New Girl-10/30 FOX 2.3 3.8 1.5 65%
5 Once Upon A Time-11/04 ABC 3.5 4.9 1.4 40%
6 Nashville-10/31 ABC 1.7 3.0 1.3 76%
7 REVENGE-11/04 ABC 2.7 4.0 1.3 48%
8 Criminal Minds-10/31 CBS 2.9 4.1 1.2 41%
9 Elementary-11/01 CBS 2.4 3.5 1.1 46%
10 Grimm-11/02 NBC 1.8 2.9 1.1 61%
11 666 PARK AVE-11/04 ABC 1.3 2.3 1.0 77%
12 Mentalist, THE-11/04 CBS 1.8 2.8 1.0 56%
13 Two and a Half Men-11/01/2012 CBS 3.6 4.6 1.0 28%
14 Chicago Fire-10/31 NBC 1.5 2.4 0.9 60%
15 Castle-10/29 ABC 2.2 3.1 0.9 41%
16 CSI-10/31 CBS 2.4 3.3 0.9 38%
17 Family Guy-11/04/2012 FOX 2.5 3.4 0.9 36%
18 Person Of Interest-11/01/2012 CBS 2.9 3.8 0.9 31%
19 NCIS-10/30/2012 CBS 3.4 4.3 0.9 26%
20 VOICE-TUE-10/30/2012 NBC 4.6 5.4 0.8 17%
21 NCIS: LOS ANGELES-10/30/2012 CBS 2.8 3.6 0.8 29%
22 SURVIVOR: PHILIPPINES-10/31/2012 CBS 2.5 3.2 0.7 28%
23 VOICE-10/29/2012 NBC 4.7 5.4 0.7 15%
24 Law And Order:SVU-10/31 NBC 1.7 2.4 0.7 41%
25 Vampire Diaries-11/01 CW 1.5 2.1 0.6 40%

-
The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 666 PARK AVE-11/04 ABC 1.3 2.3 1.0 77%
2 Nashville-10/31 ABC 1.7 3.0 1.3 76%
3 AMERICA'S TOP MOD-13COLLG-11/02 CW 0.4 0.7 0.3 75%
4 Nikita-11/02 CW 0.3 0.5 0.2 67%
5 Fringe-11/02 FOX 0.9 1.5 0.6 67%
6 New Girl-10/30 FOX 2.3 3.8 1.5 65%
7 Grimm-11/02 NBC 1.8 2.9 1.1 61%
8 Chicago Fire-10/31 NBC 1.5 2.4 0.9 60%
9 REVOLUTION-10/29 NBC 2.9 4.6 1.7 59%
10 Mentalist, THE-11/04 CBS 1.8 2.8 1.0 56%
11 Beauty And The Beast-11/01 CW 0.6 0.9 0.3 50%
12 Hart Of Dixie-10/30 CW 0.6 0.9 0.3 50%
13 Arrow-10/31 CW 1.0 1.5 0.5 50%
14 Modern Family-10/31 ABC 4.2 6.3 2.1 50%
15 REVENGE-11/04 ABC 2.7 4.0 1.3 48%
16 Elementary-11/01 CBS 2.4 3.5 1.1 46%
17 Criminal Minds-10/31 CBS 2.9 4.1 1.2 41%
18 Law And Order:SVU-10/31 NBC 1.7 2.4 0.7 41%
19 Castle-10/29 ABC 2.2 3.1 0.9 41%
20 Once Upon A Time-11/04 ABC 3.5 4.9 1.4 40%
21 Vampire Diaries-11/01 CW 1.5 2.1 0.6 40%
22 MINDY PROJECT-10/30 FOX 1.5 2.1 0.6 40%
23 Big Bang Theory, THE-11/01 CBS 5.2 7.2 2.0 38%
24 Happy Endings-10/30 ABC 1.3 1.8 0.5 38%
25 CSI-10/31 CBS 2.4 3.3 0.9 38%

-

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

-

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Modern Family-10/31 ABC 10617 15036 4419 42%
2 REVOLUTION-10/29 NBC 7707 11835 4128 54%
3 Big Bang Theory, THE-11/01 CBS 15901 19841 3940 25%
4 Elementary-11/01 CBS 10492 14091 3599 34%
5 Mentalist, THE-11/04 CBS 9111 12657 3546 39%
6 Castle-10/29 ABC 10710 14067 3357 31%
7 Person Of Interest-11/01 CBS 13599 16815 3216 24%
8 Once Upon A Time-11/04 ABC 10151 13239 3088 30%
9 REVENGE-11/04 ABC 7935 11015 3080 39%
10 Criminal Minds-10/31 CBS 12023 15097 3074 26%
11 NCIS-10/30 CBS 18829 21885 3056 16%
12 Nashville-10/31 ABC 5613 8534 2921 52%
13 CSI-10/31 CBS 10951 13732 2781 25%
14 NCIS: LOS ANGELES-10/30 CBS 16281 18921 2640 16%
15 Chicago Fire-10/31 NBC 5523 8135 2612 47%
16 New Girl-10/30 FOX 4750 7258 2508 53%
17 Grimm-11/02 NBC 5695 8172 2477 43%
18 Blue Bloods-11/02 CBS 11049 13508 2459 22%
19 Good Wife, THE-11/04 CBS 9926 12244 2318 23%
20 VEGAS-10/30 CBS 10748 13058 2310 21%
21 Two and a Half Men-11/01 CBS 12654 14917 2263 18%
22 Law And Order:SVU-10/31 NBC 6054 8001 1947 32%
23 666 PARK AVE-11/04 ABC 3986 5900 1914 48%
24 CSI: NY-11/02 CBS 10051 11873 1822 18%
25 VOICE-TUE-10/30 NBC 12133 13925 1792 15%

-
The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • robin

    TVD 2.1 wow

  • Mary

    666 was still cancelled so what’s the difference?

  • rob60990

    For all the complaining about Happy Endings timeslot, the show can’t crack a 2.0 with DVR included.

  • Starship

    A 2.1 for Vampire Diaries, looks like more people have started watching it this season. Wonder if it’ll keep rising next year if they manage to sell it in syndication.

  • Percysowner

    It looks like the Supernatural viewers have moved to live viewing which is good for Supernatural and the CW. It’s just odd to not see it on this list anymore.

  • RJ

    Chicago Fire doesn’t look too bad with that 2.4 demo. I think NBC has to move it away from SVU. Where it could air with a solid lead in though, I don’t know.

  • Sel

    Where are the people who were saying that Revenge is not a hit ? :D
    And it looks like we are stuck with HoD for an extra year :D

  • DenverDean

    It’s not like these numbers matter, since this was the “breakout” week because of the storm.

  • JOE

    BBT is just a hair behind MF in the demo jump, but in total demo numbers there is no competition…7.2 vs a 6.3 isn’t that close, both are good but only one can win and this week BBT win is absolute.

  • SarahL

    Grimm doing well here as usual.

  • vcoolwater

    What the point of the Live +7 ratings anyway? It doesn’t make a difference in the long run if a show is renewed or cancelled.

    I have never see these ratings make a difference. Am I missing something?

  • Casey

    Seeing these numbers makes me wonder something. If you factored out the DVR portion of L+SD ratings and just went with live viewership what do the CBS numbers for BBT and 2 and a Half Men look like? Obviously BBT is DVR’d to a much greater degree which might explain in part why it can get a 5.7 and Men a 4.1. Ultimately those numbers don’t make much difference beyond curiosity factor for me but it is something I ponder from time to time.

  • leonard

    Nashville is a beast in this numbers…

  • THE OLD MAN

    I saw POI on several of these lists & TGW on one. Didn’t see GA anywhere, though.

    @ Mary

    It’s interesting that a canceled show increased 77%. It should add more fuel to the ratings debate fire.

  • Holly

    @THE OLD MAN,

    Didn’t see GA anywhere, though.

    That’s because it didn’t air that week, ABC had the CMAs Nov. 1st instead of their regular schedule.

  • rob60990

    Grey’s didn’t air this week due to CMA Awards.

  • Freddy Arrow

    Wednesday seems to be a big DVR night. All three 10pm shows from that day make both all three charts.

  • scifi

    I see 666 is a very big hit, lol. DVR gains will be more than live rating soon.

  • Sherri

    I read that the execs don’t care about the DVR ratings, they don’t get paid for the advertising when shows are DVR’d. So if ratings are low with live viewing but great with DVR like 666, it doesn’t matter, it will be cancelled, which it has unfortuantely.

  • Holly

    @Sherri,

    Ad rates are set based on commercial viewing within the first 3 days. So some DVR viewing does count. But unsurprisingly advertisers aren’t willing to pay for people who fast forward through their commercials, so the majority of DVR viewing doesn’t help renewal chances.

© 2014 Tribune Digital Ventures