ABC Ranks No. 1 for the Season in the C3 Non-Sports Adult 18-49 Numbers

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November 20th, 2012

via press release:

ABC Ranks No. 1 for the Season in the C3 Non-Sports Adult 18-49 Numbers

 

ABC is Monday’s Most-Watched Net, Leading the Pack for the 8th Week in a Row

 

“DWTS: All-Stars” Tops NBC’s “The Voice” by a Season-Best 2.2 Million Viewers

 

For its 7th Straight Telecast, ABC’s “Castle” is Monday’s Top Scripted Program

 

“DWTS: Results Show” Posts Across-the-Board Gains from its Most-Recent Airing

 

 “Happy Endings” Draws a Bigger Audience Than All 4 of Fox’s Tuesday Comedies

 

The Middle” Challenges “The X Factor” for the Adult 18-49 Lead in its Time Slot

 

ABC’s “The Neighbors” Dominates its NBC Freshman Comedy Competition at 8:30pm

 

ABC’s “Modern Family” is Wednesday’s No. 1 TV Show for its 7th Consecutive Airing

 

 “Suburgatory” Draws a Larger Audience to its Half-Hour for ABC Year Over Year

 

 “Nashville” Beats its Drama Competition for the 6th Straight Week in Adults 18-34

 

Grey’s” is Thursday’s No. 1 Drama in Adults 18-49 for its 6th Telecast in a Row

 

Scandal” Grows in Adults 18-49 and Earns its 2nd-Best-Ever Women 18-49 rating

 

Last Man Standing” and “Malibu Country” Continue to Earn Big Time-Slot Gains

 

For the 3rd Straight Week, “Shark Tank” is Friday’s No. 1 TV Show in Adults 18-49

 

ABC’s “20/20” is Up Year Over Year in Adults 25-54 for its 4th Consecutive Broadcast

 

ABC’s “Saturday Night Football” Beats the Other Nets Combined Among Adults 18-49

 

Boosting ABC to Season Highs on Sunday Evening, the “AMAs” Post the Network’s

Top Numbers in the 3-Hour Time Period Since the “Emmy Awards” in September

 

 “America’s Funniest Home Videos” Draws its Biggest Audience Since Early March

 

WEEK No. 8

During the week of November 5, 2012, ABC (8.1 million) finished as the 2nd-most-watched network overall to CBS, outdrawing an NFL-fueled NBC by 1.1 million viewers (+16% - 7.0 million) and Fox by 3.6 million viewers (+80% - 4.5 million).

 

 

Season-to-Date C3 Ratings (9/24-11/04/12):  ABC is the No. 1 network this season in the sales currency of C3 non-sports Adult 18-49 ratings (Commercial Ratings + 3 Days of Playback), beating CBS by 5%, Fox by 5% and NBC by 10%:  ABC = 2.2 rating,  CBS = 2.1 rating,  Fox = 2.1 rating and NBC = 2.0 rating.

 

Rankings:  ABC aired 3 of the Top 15 TV shows during the week in Adults 18-49, including the No. 1 broadcast drama for the 4th week running, with “Grey’s Anatomy”: “Modern Family” – No. 5, “The 40th Anniversary American Music Awards” – No. 10 and “Grey’s Anatomy” – No. 11.   ABC’s “DWTS: All-Stars” and “DWTS: All Stars – Results Show” stood as the week’s Top 2 most-watched unscripted series, as the Net claimed the No. 1 unscripted show overall for the 6th straight week.

 

Monday

Featuring “DWTS: All Stars” and “Castle,” ABC (12.6 million) finished as the most-watched net to lead the pack for the 8th consecutive Monday this season, topping NBC by 2.4 million viewers (10.2 million – “The Voice”/”Revolution”), CBS by 4.7 million viewers (7.9 million – “HIMYM”/”Partners”/”2 Broke Girls”/”Mike & Molly”/”Hawaii Five-0”) and Fox by 7.6 million viewers (5.0 million  - “Bones”/”The Mob Doctor”). Additionally in Adults 18-49, ABC defeated Fox on the evening by 43% (2.0/5 vs. 1.4/3).

 

Dancing with the Stars: All-Stars” (8:00-10:01 p.m.)

Building its numbers from its first hour to its second hour, ABC’s “Dancing with the Stars: All-Stars” took first place in its time slot and registered as the most-watched TV series for the 6th straight Monday, outdrawing NBC’s “The Voicein head-to-head competition by a season-best 2.2 million viewers (13.8 million vs. 11.6 million). In addition, ABC’s “Dancing” outdelivered Fox’s dramas in the 2-hour time period by 50% with Adults 18-49 (2.1/5 vs. 1.4/3).

 

Castle” (10:01-11:00 p.m.)

Monday’s most-watched scripted TV program in its 7th consecutive broadcast, ABC’s “Castle(10.1 million) topped the 10 o’clock hour, leading CBS’ “Hawaii Five-0” by 2.1 million viewers (8.0 million) and NBC’s “Revolution” by a season-best 3.0 million viewers (7.1 million).

 

Tuesday

“DWTS: All-Stars – Results Show” (8:00-9:01 p.m.)

During the 8 o’clock hour, ABC’s “DWTS: All Stars -- The Results Show” outdrew NBC’s “The Voice” in head-to-head competition by 1.0 million viewers (12.1 million vs. 11.1 million). In addition from 8:00-9:00 p.m. in Adults 18-49, ABC’s dancing results show paced well ahead of Fox’s comedies (+36% over “Raising Hope”/”Ben And Kate” – 1.9/5 vs. 1.4/4). In a double elimination, Kirstie Alley and Gilles Marini were the next two dancers to leave the competition this season.

 

  • Building across the board from its most recent airing two weeks ago, “DWTS: The Results Show” grew by 5% in Total Viewers, by 10% in Adults 18-34, by 6% in Adults 18-49 and by 8% in Adults 25-54. In addition, the show spiked over its last telecast with Teens 12-17 (+33%) and Kids 2-11 (+33%) to hit a new season highs on the latter measure.

 

Happy Endings” (9:01-9:31 p.m.)

In the 9:00 p.m. half-hour, ABC’s “Happy Endings” topped Fox’s time-period established “New Girl” by in Total Viewers (4.4 million vs. 4.3 million). In fact, “Happy Endings” attracted a larger audience than all 4 of Fox’s Tuesday comedies.

 

  • “Happy Endings” returned after its preemption the prior week for election coverage with an increase in Total Viewers and 93% retention in Adults 18-49 (1.3/4).


 

 

“Don’t Trust The B---- in Apt 23” (9:31-10:00 p.m.)

From 9:30-10:00 p.m., ABC’s “Don’t Trust The B---- in Apt 23” held 97% of its two-week-ago Total Viewer count (3.1 million) and retained 92% among Adults 18-49 (1.1/3).

 

Private Practice” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Private Practice” beat CBS’ “Vegas” by 63% in Women 18-34 (1.3/4 vs. 0.8/3), by 6% in Women 18-49 (1.7/5 vs. 1.6/4) and by 4% in Women 25-54 (2.4/6 vs. 2.3/6).

 

Wednesday

The Middle” (8:00-8:30 p.m.)

At 8:00 p.m., ABC’s “The Middletowered over the season premiere of NBC’s “Whitney,” leading its comedy competition by 4.6 million viewers (8.8 million vs. 4.2 million) and by 86% in Adults 18-49 (2.6/8 vs. 1.4/4).  In fact, the ABC comedy beat CBS’ “Survivor: Philippines” (2.5/8) for the first time in Adults 18-49 and paced within 1-tenth of a rating point of tying Fox’s “The X Factor (2.7/8) for No. 1 in the half-hour.  Additionally, “The Middle” finished No. 1 in the half-hour with Teens 12-17.

 

The Neighbors” (8:30-9:00 p.m.)

At 8:30 p.m., ABC’s “The Neighborsdominated its freshman comedy competition, beating NBC’s “Guys With Kids” by 74% in Total Viewers (6.8 million vs. 3.9 million) and by 46% in Adults 18-49 (1.9/5 vs. 1.3/4).  In addition the show was up for the 2nd week with Teens 12-17 (+7%), matching its 2nd-highest-ever rating in its time period.

 

Modern Family” (9:00-9:31 p.m.)

Shooting up from its lead-in (+142%) to take full control of the 9:00 p.m. half-hour in Adults 18-49, ABC’s “Modern Family(4.6/12) beat out CBS’ “Criminal Minds” by 53% (3.0/8),The X Factor” by 53% (3.0/8) and NBC’s “Law & Order: SVU” by 207% (1.5/4).

 

  • ABC’s “Modern Family” stood as the night’s No. 1 TV show for the 7th week running across all key Adult demos (AD18-34/AD18-49/AD25-54).

 

Suburgatory” (9:31-10:00 p.m.)

In the 9:30 p.m. half-hour against the conclusion of “The X Factor,” ABC’s “Suburgatory” defeated NBC’s “L&O: SVU” by double-digit percentages in viewers (+13% - 7.1 million vs. 6.3 million) and young adults (+33% - 2.4/6 vs. 1.8/5).

 

  • Suburgatoryattracted a larger audience to its time period for ABC year to year (+3% - 7.1 million vs. 6.9 million), topping original comedy programming on the same night last year.

 

Nashville” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Nashville” once again registered as the No. 1 freshman series in its slot with Total Viewers (5.9 million) and Adults 18-49 (1.8/5), beating out NBC’s “Chicago Fire(5.8 million and 1.6/5).  In addition, the ABC freshman drama beat its drama competition on CBS (“CSI”) and NBC (“Chicago Fire”) for its 6th straight telecast in both Adults 18-34 and Women 18-34.  The ABC drama retained 100% of its Adult 25-54 audience week to week.

 

  • Nashville” continues to see huge increases from its L+SD to L+7 numbers, jumping by 57% in Adults 18-49 (+1.3 rating) and by 43% in Total Viewers (+3.15 million), making it the 2nd-biggest young adult gainer this season among both new shows and 10:00 p.m. series.

 

 

Thursday

Last Resort” (8:00-9:00 p.m.)

During the 8 o’clock hour against CBS’ top-rated comedies (“The Big Bang Theory”/”Two and a Half Men”) and Fox’s “The X Factor Results Show,” ABC freshman “Last Resort” outdrew NBC’s established comedies (“30 Rock”/”Up All Night”) by 2.5 million viewers (5.7 million vs. 3.2 million).

 

  • On average, the ABC freshman drama is generating big year-over-year improvement for ABC, boosting its time period by 30% in Total Viewers and by 41% in Adults 18-49 over the same point last season with original drama programming.

 

Grey’s Anatomy” (9:00-10:02 p.m.)

More than doubling its lead-in among Adults 18-49 (+167%) at 9:00 p.m., ABC’s “Grey’s Anatomy” ranked No. 1 in its hour (3.2/8) and stood as Thursday’s No. 1 drama for its 6th straight telecast this season. In addition, the ABC drama dominated the hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

 

  • “Grey’s” marked its best numbers in 4 weeks with Adults 18-34 and Women 18-34 – since 10/18/12.

 

  • Broadcast TV’s No. 1 drama in Adults 18-49 this season, ABC’s “Grey’s Anatomy” is up over the same point last year in both viewers (+6%) and young adults (+2%).

 

Scandal” (10:02-11:00 p.m.)

ABC’s “Scandal” delivered another strong 2nd-place finish to CBS’ “Elementary in the 10 o’clock hour with Adults 18-49 (2.0/6 vs. 2.3/7), while leading by wide margins over NBC’s “Rock Center with Brian Williams” in Total Viewers (+50% - 6.0 million vs. 4.0 million) and Adults 18-49 (+82% - 2.0/6 vs. 1.1/3).  Additionally, “Scandaldefeated “Elementary” by its biggest margins this season in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

 

  • Growing week to week by 5% in Adults 18-49, “Scandal” equaled a best-since-premiere number – 9/27/12.   In addition, the ABC drama scored the series’ 2nd highest rating ever with Women 18-49.

 

Friday

Featuring its 8:00-9:00 p.m. comedies (“Last Man Standing”/”Malibu Country”), “Shark Tank” and “20/20,” ABC ranked No. 1 on Friday in Adults 18-49 for the 3rd week in a row (1.6/5) among the major nets, beating CBS by 7% (1.5/5), NBC by 33% (1.2/4) and Fox by 45% (1.1/3). ABC’s Shark Tank” stood as Friday’s No. 1 TV show for the 3rd week running among young adults.

 

  • The Network grew over the same night last November by 1.3 million viewers (6.5 million vs. 5.2 million) and by 23% in Adults 18-49 (1.6/5 vs. 1.3/4).

 

Last Man Standing” (8:00-8:31 p.m.)

At 8:00 p.m., ABC’s “Last Man Standing” ran in a virtual tie with CBS’ “Undercover Boss” in Adults 18-49 (pacing within 1-tenth of a rating point and tying in audience share – 1.4/5 vs. 1.5/5), while ranking No. 1 against its broadcast competition with Teens 12-17 (tie). The ABC comedy stood as the 2nd-most watched program in the 8 o’clock half-hour (7.1 million).

 

  • “Last Man Standing” generated big year-over-year time-period improvement for ABC in viewers (+51%) and young adults (+40%).
 
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