CBS to Win November Sweep in Viewers for 11th Consecutive Year

Categories: Network TV Press Releases

Written By

November 20th, 2012

via press release:

CBS NOVEMBER SWEEP HIGHLIGHTS

 

·         CBS will win the November sweep in viewers for the 11th consecutive year, currently averaging 10.21 million viewers with two nights remaining.

 

·         In the key lead-in time period to late local news (Monday-Friday, 10-11PM), CBS is first in viewers (9.79m) and adults 25-54 (2.7/07).  Adults 25-54 is the primary demographic affiliates use to sell local news.

 

CBS November program highlights:

 

·         "The Big Bang Theory" delivered an all-time high audience of 17.63 million viewers and the highest rated scripted broadcast of the season among adults 18-49 (5.7).  With live plus 3 day DVR playback, "The Big Bang Theory" gained an additional +3.15m to  20.78 million viewers.

 

·         "Person Of Interest" and "Two and a Half Men" hit season high ratings in adults 18-49.

 

·         "2 Broke Girls" was Monday's number one scripted program in adults 18-49 and adults 25-54.

 

·         "CSI" won its Wednesday 10 PM time period in viewers and key demos opposite freshman dramas "Nashville" and "Chicago Fire."

 

·         "Elementary" and "Vegas" were the top two new series.

 

·         "NCIS," "NCIS: Los Angeles," "Person Of Interest," "Blue Bloods," "Criminal Minds" and "Elementary" were the top six dramas in November

 

·         "The Big Bang Theory" and "Two and a Half Men" were the top two comedies

 

 
  • Bright

    Funny thing, al the networks win the November Sweeps if you read their press releases

  • American

    But I thought NBC and ABC won…:)

  • RandomCommentor

    “Adults 25-54 is the primary demographic affiliates use to sell local news” – LOL CBS. That made me laugh hard.

    It’s pathetically bad spin. They need to hire the ABC people…

  • Bright

    Now FOX will also release one saying they’ve won the November Sweeps in the acripted animation category or the musical reality coached by Britney Spears category

  • Kangarookeeper

    I’ve learned from this website that viewers don’t matter, so piss off CBS.

  • Max

    I thought just an hour ago NBC had the exact same release? Am I crazy?

  • iggy agrimotor

    Who won 18-34, FOX or NBC?

  • Max

    CBS is more believable at being #1, than ABC or NBC. NBC only has football and The Voice for them.

  • Joe

    I guess no angle looks good for Fox.

  • DW

    this is no biggie . cbs always touts that the’re the most watched network. it truthful but still lies to the audience. :)

  • Dan S

    CBS touts itself as the most watched network. Though as we’re made painfully aware all too often no matter how well watched a certain show is it gets trumped by the 18-49 demo that advertisers covet. Maybe that’s why so often we’re stuck with the same bland procedurals that younger people watch. Ironically NBC dumped their most watched scripted show last season Harry’s Law & now their number 1 in the 18-49 demo on the strength of The Voice, Go On, Grimm & Revolution.

  • Hattie

    11th consecutive year?! Wow! Impressive, CBS!! Can’t even remember what successful shows have been on CBS over the last 11 years… Anyone have a list?

  • THE OLD MAN

    @ Christian

    How is CBS 4th? Season to date: NBC 3.2, CBS 2.8, ABC 2.6 & FOX 2.4

    Nov Sweeps: NBC 2.8, CBS 2.4, ABC 2.3 & FOX 2.2

    The Superbowl will “save (?)” them? You are aware that Grimm is gone, RVN ends next week, The Voice 12/18 & SNF in Jan. Granted, the SB will put CBS over the top, but unless you see something huge coming from NBC to replace FB & the Voice, post it & we’ll all be happy to discuss.

  • THE OLD MAN

    @ Hattie

    NCIS, The Big Bang Theory, 2.5 Men, POI, NCIS LA, CSI, How I Met Your Mother & 2 Broke Girls to name a few.

  • Kevin

    CBS is still getting old with some of its biggest hits like CSI, NCIS, Survivor, Criminal Minds, Two and a Half Men, How I Met Your Mother, CSI: NY, The Amazing Race and The Big Bang Theory. How long would these CBS shows EVER going to end. Nina Tassler can become the network’s biggest witch.

  • Nick

    And water is wet and the sky is blue. Well, scientifically speaking, the sky isn’t really blue, it just looks blue… but that’s not the point.
    The point is that CBS is going to win Nov sweeps in viewers for many years to come.

  • Networkman

    I believe CBS is the winner of Nov Sweeps. But as been pointed out, total viewership doesn’t mean a thing. A network can have one reality show that gets huge demos and the football game of the week with low rated scripted programs and it is considered the #1 network. It is not how many viewers a show can garner but is it the right viewers that the advertisers desire. A bunch of people are disregard. So even if shows are not able to attract even 5 million viewers, as long as the majority of those watching are 18-49 then they are winners. I think it is ridiculous. And CBS will remain the winner in my eyes, programming for all ages.

  • Flarikker

    November Sweeps is directed toward the advertisers not the viewers. The advertisers are looking for 18-49 viewers, the most coveted consumer market buyers. CBS did not place first in that category, so they did not win the November Sweeps. Of course, each network is going to spin the sweeps statistics in their favor to get the advertisers attention and hopefully their business.

  • Holly

    @Flarikker,

    November Sweeps is directed toward the advertisers not the viewers.

    Yes and no. Sweeps periods used to be used to set ad rates, but with daily numbers coming out, national advertisers don’t have to make decisions based on a couple of months of special episodes. They can set their rates based on the whole year. Now sweeps are much more important for the local affiliates and smaller markets that can’t afford year-round measurements. Local ad rates aren’t as tied to the demo as national ones are.

  • tv_viewer

    @Hattie

    Did Hattie even read the CBS press release Amanda posted here? If a 5.7 rating isn’t a success, most television programs would be deemed failures by Hattie. CBS is likely to finish #2 in the November sweeps behind NBC. If CBS had no succesfull programs, how would ABC and Fox be viewed? Hattie makes as much sense as Max.

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