CBS to Win November Sweep in Viewers for 11th Consecutive Year

Categories: Network TV Press Releases

Written By

November 20th, 2012

via press release:



·         CBS will win the November sweep in viewers for the 11th consecutive year, currently averaging 10.21 million viewers with two nights remaining.


·         In the key lead-in time period to late local news (Monday-Friday, 10-11PM), CBS is first in viewers (9.79m) and adults 25-54 (2.7/07).  Adults 25-54 is the primary demographic affiliates use to sell local news.


CBS November program highlights:


·         "The Big Bang Theory" delivered an all-time high audience of 17.63 million viewers and the highest rated scripted broadcast of the season among adults 18-49 (5.7).  With live plus 3 day DVR playback, "The Big Bang Theory" gained an additional +3.15m to  20.78 million viewers.


·         "Person of Interest" and "Two and a Half Men" hit season high ratings in adults 18-49.


·         "2 Broke Girls" was Monday's number one scripted program in adults 18-49 and adults 25-54.


·         "CSI" won its Wednesday 10 PM time period in viewers and key demos opposite freshman dramas "Nashville" and "Chicago Fire."


·         "Elementary" and "Vegas" were the top two new series.


·         "NCIS," "NCIS: Los Angeles," "Person of Interest," "Blue Bloods," "Criminal Minds" and "Elementary" were the top six dramas in November


·         "The Big Bang Theory" and "Two and a Half Men" were the top two comedies


  • TVAddict

    CBS is the most-watched network and has been for many years, because it broadcasts the most interesting shows. So what if its audience is older? That just means that it will attract advertisers who want to reach an older demographic. By the way, we have an aging population; why should the “key” demographic be adjusted to reflect that fact?

  • ReallyTired


    NBC will win the November sweeps, and it will do so in dominating fashion.

    The network, which finished fourth in the 2011 November sweeps, has improved by 17 percent over last year thanks to “Sunday Night Football” and a retooled lineup. It was the only network to see gains.

    NBC averaged a 2.8 adults 18-49 rating and 8 share from Oct. 25 to Nov. 18, according to Nielsen. Final ratings aren’t expected to change much when the final two nights are added in; sweeps ends Wednesday night.

    This was NBC’s first November sweeps win in nine years.

    It finished 17 percent ahead of second-place CBS, which has averaged 2.4/6. That’s down 14 percent from last year.

    Fox was third at 2.3/6, down 26 percent from last year, and ABC fourth with a 2.2/6, off 12 percent from 2011. Univision placed fifth with a 1.5/4 and the CW was sixth with a 0.7/.2

    NBC had the No. 1 show of sweeps, “Sunday Night Football.”

    It got a boost as well from “The Voice,” which averaged a 4.5 during sweeps and was the No. 1 reality show. It also had the top new drama, “Revolution” with a 2.8, and the top new comedy, “Go On,” with a 2.2.

    The network has been first or tied for first in seven of eight weeks this season and ranks first this season in 18-49s.

    The big question moving forward is whether NBC can maintain that lead at midseason, when its schedule gets another makeover.

    Its top three shows will be going off the air. “Sunday Night Football” ends in January, and “The Voice” and “Revolution” will go on hiatus until March.

    Though NBC has dominated Sunday, Monday and Tuesday nights this season, it has struggled on the other weeknights, and the return of “American Idol” on Fox will give that network a big boost at midseason.

    Still, it’s been a remarkable fall for NBC after so many years of struggle.

  • B. Samuel Davis

    How do these number compare to the 90’s and OO’s? Isn’t the overal audience share dwindling for the traditional networks? What’s odd is that advertisers still think commercials on network TV sells products. It’s money tossed away.

  • Cath

    If I were an advertiser I’d rather advertise in a show with good demos and 4 to 10 million more viewers than in a show that has good demos but 2 million viewers. The potential for consumers is greater without the higher cost of demo rates.

    It is why Big Bang is so huge. Great demos and lots of viewers.

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