ESPN and 'Monday Night Football' Win the Night Among All Key Male and Adult Demos
via press release:
ESPN and Monday Night Football Win the Night among All Key Male and Adult Demos
Bears-49ers Delivers 9.2 Rating and 12,472,000 Million Viewers
Last night’s ESPN Monday Night Football game – a San Francisco 49ers’ 32-7 win over the Chicago Bears – won the night among all television programs on broadcast or cable in all key male and adult demos. Similarly, ESPN led all television networks in those same categories.
The telecast delivered a 9.2 household coverage rating (7.9 US), representing an average of 9,067,000 households (12,472,000 million viewers – P2+), according to Nielsen. It peaked between 9:45–10 p.m. ET with a 11.2 coverage rating.
In Chicago, the game delivered a 14.5 rating on ESPN and a 9.9 rating on WCIU-IND, for a combined 24.4 rating in the market. In San Francisco, the game delivered a 8.2 rating on ESPN and a 12.9 rating on KPIX-CBS, for a combined 21.1 rating in the market. The top-10 metered markets (not including primary home team markets): Sacramento (19.5), Las Vegas (19.5), Milwaukee (15.8), New Orleans (14.7), Phoenix (12.2), Norfolk-Portsmouth-Newport News (12.1), Richmond (11.7), San Diego (11.5), Denver (11.2) and Baltimore (11.2).
Through the first 11 weeks of the NFL season (12 games), MNF is averaging a 9.7 household coverage rating (8.3 US), 9,505,000 households and 13,042,000 viewers, down slightly from the same point last season.