ABC's 'Charlie Brown Thanksgiving' Draws its Biggest Audience in 4 Years

Categories: Network TV Press Releases

Written By

November 22nd, 2012

via press release:

ABC mostly repeat lineup beat out NBC’s all-original Wednesday schedule by double digits in Total Viewers (+15%) and Adults 18-49 (+15%).

 

From 8-9pm, ABC’s special annual rebroadcast of Charlie Brown Thanksgiving took second place with Total Viewers and Adults 18-49 to CBS’ Survivor: Philippines, while leading by strong margins over Fox’s The X Factor and NBC original comedies (Whitney/Guys With Kids).   The animated PEANUTS special ranked #1 in the hour among Women 18-49, Teens 12-17 and Kids 2-11.

 

  • Charlie Brown Thanksgiving surged ahead of its year-ago telecast (on 11/24/11) by double-digit percentages with viewers (+37%) and young adults (+22%), drawing its biggest overall audience in 4 years – since 2008.  In addition, the holiday special scored ABC’s top Teen 12-17 number in the time period in more than 1 year and its highest Kids 2-11 number in nearly 5 years – since 11/9/11 and 12/5/07, respectively

 

During the 9 o’clock hour against CBS’ first-run Criminal Minds and the second hour of Fox’s The X Factor, ABC’s repeat back-to-back episodes of Modern Family defeated NBC’s original Law & Order: SVU by 8% in Adults 18-49

 

 
  • Dr. TV

    ABC must be SO thankful to finish a distant 3rd in the demo on this holiest of nights. Oh, you left out of your release that Private Practice delivered a 1.0 in the demo.

  • Gryphon

    That special sucks. One of the worst Peanuts cartoons ever created.

  • Bill334

    I guess Gryphon’s taste runs more to the Grinch.

  • Steven Leitner

    You have a good audience, Charlie Brown.

  • Herb Finn

    …and ABC reruns it Thanksgiving night as well!

    A double-wammy!

    …and this is one of the best,if not the best of the 1970′s Specials.

  • Owen B.D.

    Next week comes my absolute #1 favorite Christmas special of all time: A Charlie Brown Christmas (sorry Mr. Grinch, but I never get tired of the Peanuts specials). I hope it breaks viewing records through the roof, as ABC is promoting it RIGHT this year (remember a couple years back they did that horrible “Charlie Brown Rapping” promo?)

  • BOTR

    Gryphon must be a Lucy fan; AFAIK, “Charlie Brown Thanksgiving” is the only Peanuts special that she doesn’t appear in.

  • BOTR

    Correction: she is in this special, but only in the beginning. Carry on, ;)

  • K

    @Owen B.D.

    Rudolph is the one that gets the big ratings, and is the best Christmas special

  • Jay

    A Charlie Brown Christmas has always been the ratings monster, but It’s the Great Pumpkin Charlie Brown is the superior short. A Charlie Brown Thanksgiving is just bad. Even the Mayflower Voyage special is better, and that has cheaper animation!

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