'Macy's Thanksgiving Day Parade' and 'National Dog Show' Hit Best Local People Meter Ratings in the Six Years NBC has Tracked Them

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via press release:

Thursday Primetime Results:


* Currently available fast-affiliate ratings are not time zone-adjusted and typically understate live NFL telecasts.


* In time zone-adjusted metered-market results, the Patriots-Jets game was #1 in its time period and the #1 show of the night with an 11.5 rating, 23 share in metered-market households from 8:30-11:15 p.m. ET. The Patriots’ 49-19 blowout over Jets was up 92 percent versus the 2011 primetime Thanksgiving game on the NFL Network. The metered-market ratings peaked at 12.7 at 9 p.m.


* Though fast-affiliate ratings are subject to significant upward adjustment for NBC’s primetime NFL telecast, they currently show NBC winning Thursday night in all key ratings categories: adults, men and women 18-34, 18-49 and 25-54, as well as households and total viewers.



Thursday Metered-Market Results:


* From 9 a.m.-noon, the 86th annual “Macy’s Thanksgiving Day Parade” averaged a 12.1 rating, 26 share in households in the 56 local markets metered by Nielsen Media Research, finishing within 2 percent of last year’s 12.3/26. In the 25 markets with Local People Meters, the parade averaged a 6.6/27 in adults 18-49, up 10 percent versus last year’s 6.0/25, making this the highest rated Macy’s Parade in the six years NBC has tracked the event in the Local People Meters (since 2007).


* Top markets for the parade telecast, which was hosted by Matt Lauer, Savannah Guthrie and Al Roker of NBC> ‘> s > “> Today,> “> were: West Palm Beach, 21.7/40; Providence-New Bedford, 20.8/39; Richmond, 20/6/38; Knoxville, 20.3/37; Buffalo, 19.9/38; Fort Myers-Naples, 18.8/35; Norfolk, 18.7/31; Greensboro-High Point, 18.2/32; Baltimore, 18.1/34; and Pittsburgh, 17.6/33. New York was the #13 market with a 16.9/35.


* From noon-2 p.m., NBC> ‘> s coverage of > “> The National Dog Show Presented by Purina> “> (5.3/12 in metered-market households) romped 13 percent ahead of last year’s 4.7/11, to take home the event’s top numbers in metered-market households in seven years (since 2005).


* In the Local People Meters, “The National Dog Show Presented by Purina” jumped by 24 percent, to a 2.6/10 from last year’s 2.1/8, making this the highest rated “National Dog Show” in the six years NBC has tracked the event in the Local People Meters (since 2007).


* The top five markets for the Dog Show, hosted by John O> ‘> Hurley and featuring the commentary of expert analyst David Frei, were Knoxville, 11.9/25; West Palm Beach, 10.7/22; Buffalo, 10.1/20; Oklahoma City, 10.0/21; and Norfolk, 9.8/18.



In Late-Night Metered Markets Thursday night:


* In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.1/9 (delayed by an NFL overrun); CBS’s “Late Show with David Letterman,” 2.3/6 with an encore; and ABC’s combo of “Nightline,” 2.6/6; and “Jimmy Kimmel Live,” 1.3/4 with an encore.


* In the 25 markets with Local People Meters, adult 18-49 results were: > “> The Tonight Show with Jay Leno,> “> 1.4/8 (delayed by an NFL overrun); “Late Show,” 0.6/3 with an encore; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.5/3 with an encore.


* At 12:35 a.m., “Late Night with Jimmy Fallon” (1.7/6 in metered-market households, delayed by an NFL overrun) beat CBS’s “Late Late Show with Craig Ferguson” (1.2/4 with an encore). In the 25 markets with Local People Meters, “Late Night” (0.8/5 in 18-49) topped “Late Late Show” (0.4/2 with an encore).


* At 1:35 a.m., “Last Call with Carson Daly” averaged a 1.2/5 in metered-market households with an encore and a 0.5/4 in adults 18-49 in the 25 markets with local people meters.



Wednesday Primetime Results:


* From 8-8:30 p.m. ET, > “> Whitney> “> averaged a 1.1/4 in 18-49 and 3.9 million viewers overall versus CBS> ‘> s > “> Survivor,> “> Fox’s “X Factor,” ABC> ‘> s > “> Charlie Brown Thanksgiving> “> and CW’s “Arrow.”


* From 8:30-9 p.m. ET, > “> Guys With Kids> “> (1.1/3 in 18-49, 3.5 million viewers overall) retained 100 percent of its 18-49 lead-in from “Whitney” and built on that lead-in by 11 percent in adults 18-34 (to a 1.0 rating from a 0.9).


* At 9 p.m. ET, “Law & Order: Special Victims Unit” (1.3/4 in adults 18-49, 5.2 million viewers overall) built on its lead-in by 18 percent in 18-49 rating and by 48 percent in total viewers. Despite holiday distractions, > “> SVU> “> topped NBC> ‘> s time-period average last season by 30 percent in 18-49 rating (with a 1.3 vs. a 1.0, L+SD non-sports) and by 7 percent in total viewers (5.194 million vs. 4.868 million).


* Keep in mind that last season, > “> Law & Order: SVU> “> originals added an average of 47 percent to these next-day > “> live plus same day> “> ratings in 18-49 when Nielsen reported > “> live plus seven day> “> results.


* At 10 p.m. ET, > “> Chicago Fire> “> (1.4/4 in adults 18-49, 5.4 million viewers overall) built on its lead-in by 8 percent in 18-49 rating and 5 percent in total viewers.

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