ABC Wins Friday Night Over Special Programming on Other Networks

Categories: Network TV Press Releases

Written By

November 24th, 2012

via press release:

With its 8-9pm comedies (Last Man Standing/Malibu Country), a repeat Shark Tank and 20/20, ABC qualified as the most-watched network overall on Friday and led the pack in Adults 18-49 for the 4th week in a row, beating CBS by 27%, NBC by 40% and Fox by 100%.


At 8pm, ABC’s Last Man Standing finished a strong second to CBS’ special Frosty the Snowman, beating out by wide margins specials on both NBC (National Dog Show) and Fox (Happiness is a Warm Blanket CB).


  • Despite airing on the holiday weekend, Last Man Standing retained 100% of its Adult 18-49 delivery week to week.


At 8:30pm, ABC’s Malibu Country moved ahead of CBS’ Frosty Returns special to stand as the most-watched TV show in its half-hour.


  • Malibu Country retained all of its Adult 18-49 lead-in from Last Man Standing and held 100% of its young adult audience from the prior week.


During the 9 o’clock hour, ABC’s repeat Shark Tank registered as the most-watched TV show, while defeating its competition by double-digit margins in Adults 18-49 on NBC (+18% - National Dog Show) CBS (+30% - Hoops & Yo Yo Ruin Christmas/It’s a Spongebob Christmas) and Fox (+44% - The Simpsons/The Simpsons).


  • ABC’s Shark Tank marked its most-watched repeat telecast ever.


Jumping over its lead-in, ABC’s 20/20 ranked as the #1 TV show in 10 o’clock hour in Total Viewers, Adults 18-49 and Adults 25-54.  In the hour, the ABC newsmagazine dominated NBC’s Dateline in head-to-head competition by 1.1 million viewers, by 50% in Adults 18-49 and by 50% in Adults 25-54. 20/20 was up week to week in both Adults 18-49 (+7%) and Adults 25-54 (+5%).


  • ABC’s 20/20 increased sharply over its year-ago performance in Total Viewers (+16%), Adults 18-49 (+25%) and Adults 25-54 (+24%).  In fact, the show was up year to year in the key Adult 25-54 news demo for its 5th straight telecast.


  • CL

    Good. Special holiday programming blows.

  • tv#1

    I think that if those comedies can maintain their current ratings they will stick around. Friday nights are tough, and you can’t really expect scripted programs to do much better than that. Also, they don’t look that expensive to make either, so that should work in their favor.

  • Douglas from Brazil

    These numbers are better than that comedies did last tuesday.Expect ABC to cancel both shows.HE and Apt. 23 are likely to not return in January.ABC has no interesting in renew HE due the low numbers.

  • Dan

    @Douglas – Happy Endings has 23 eps and Apartment 23 has 19 eps. Both will burn up their orders through March and Apartment 23 will be cancelled and Happy Endings is up in the air.

  • Debsafan

    I don’t care for Tim Allen’s show at all. But I like Reba’s show. Maybe they could move Reba to Wednesday night.

  • Douglas from Brazil

    @Dan – With 5 episodes aired and ratings nearly below a 1.0, do you really believe that ABC will air all the 23 episodes of HE?And the other 19 of Apt. 23?
    This is not NBC.All other comedies are going well.I don’t expect any renewal and a cancellation will come soon.

  • omabin

    I agree with Dan. Apartment 23 will air all of its episodes (either on Tuesday or elsewhere) and get canceled, unfortunately. Happy Endings really is a tossup. It’s a sort of Nikita situation, in the sense that ratings themselves would be a certain cancelation, not even a bublle or likely cancelation, but the syndication factor complicates predictions. It depends on how strong that factor is and it is looking more like this year we will find out.

  • Douglas from Brazil

    @omabin-Happy Endings will find the same fate of Cougar Town and get canceled at the end of season 3,unfortunely.The syndication doesn’t count much.If so,CT would be renewed by ABC but found some love from TBS.

  • Eddy

    ABC Friday has been surprisingly successful for ABC.

    This is the good news they need after those bad ratings they see all the time on Tuesdays from Apt. 23 and Happy Endings.

  • TV Gord

    I’m guessing Tim Allen got a two-year deal with this show, so they’re giving him his time and then Reba will take over next season.

    I was too old for the TGIF lineup of days gone by, so I’m not a fan, but it’s starting to look as though America is looking for some fairly tame family comedies on Friday nights. More power to ABC if they can resurrect that fairly successful franchise. I even think they should move the Girl Meets World series on ABC Family over to the main network. The tween audience is a potentially lucrative one in this transitional period for network television.

  • Jamie

    I am lovin friday night on ABC! especially Malibu Country… finally some family themed programming….Love you Reba!!

  • david

    Happy Endings needs to move to Thursdays before Greys Anatomy. It might be a good fit and ratings improvement over Last Resort. TGIF on ABC is slowly making a comeback … give both shows some time.

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