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TV Ratings Friday: 'Last Man Standing' & 'Malibu Country' Steady + Battle of the Christmas Specials

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November 24th, 2012

ABC CBS NBC FOX CW
Adults 18-49: rating/Share 1.4/4 1.1/4 1.0/3 0.7/2 0.5/1
Total Viewers (million) 5.818 4.390 4.805 2.009 1.605

ABC was number one in adults 18-49 and with total viewers.

On ABC, Last Man Standing was even with last week's 1.4 adults 18-49 rating. Malibu Country was also flat with last week's 1.4 rating. 20/20 notched a 1.5, up a tenth from last week's 1.4 adults 18-49 rating.

On CBS,  It's a SpongeBob Christmas earned a 0.9 adults 18-49 rating.

On NBC, Dateline NBC earned a 1.0, down two tenths from last week's 1.2 rating.

CBS, FOX and The CW all re-aired classic Christmas specials last night. Check the table to see which ones fared better than others. For those interested, The Happy Elf on the CW at 9PM (Nikita's current timeslot) earned a 0.5. Your predictions were correct.

Overnight broadcast primetime ratings for Friday, November 23, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 PM CBS Frosty the Snowman -R 2.0 7 6.876
ABC Last Man Standing 1.4 5 6.708
NBC The National Dog Show -R (8-10PM) 1.0 3  4.849
FOX Happiness is a Warm Blanket Charlie Brown -R 0.5 2 1.778
CW Grandma Got Run Over By a Reindeer -R 0.5 2 1.684
tvbythenumbers.com
8:30PM CBS Frosty Returns -R 1.6 5 5.784
ABC Malibu Country 1.4 4 6.432
9:00PM ABC Shark Tank -R 1.3 4 5.102
CBS Hoops & Yoyo Ruin Christmas -R 1.0 3 4.011
FOX The Simpsons -R 0.9 3 2.295
CW The Happy Elf -R 0.5 1 1.525
tvbythenumbers.com
9:30PM CBS It's a SpongeBob Christmas 0.9 3 3.626
FOX The Simpsons -R 0.9 3 2.184
10:00 PM ABC 20/20 1.5 5 5.782
NBC Dateline NBC 1.0 3 4.716
CBS Person to Person 0.7 2 3.021

-

via press note:

In late-night metered-market households Friday night:
>
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.5/6 with an encore telecast; CBS's
> "Late Show with David Letterman," 1.7/4 with an encore; and ABC's
> combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.4/4 with an
> encore.
>
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.8/3 with an encore; "Late
> Show," 0.4/2 with an encore; "Nightline," 1.0/4; and "Jimmy Kimmel
> Live," 0.5/2 with an encore.
>
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/4 in
> metered-market households with an encore) beat CBS's "Late Late Show
> with Craig Ferguson" (0.9/3 with an encore). In the 25 markets with
> Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) beat
> "Late Late Show" (0.2/1 with an encore).
>
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
> metered-market households with an encore and a 0.3/2 in adults 18-49
> in the 25 markets with local people meters.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Joseph

    In my last post, I meant Deadline Hollywood.com.

    Sorry for the typo!

  • THE OLD MAN

    @ Omabin

    Thanks! Missed the (R) so I’ll change comment to read:

    Shark Tank rerun bests Holiday fare & original NBC programming, truly impressive.
    Fridays may just be in ABC’s column.

  • THE OLD MAN

    @ Joseph

    Saw that on Box Office Mojo–last night Breaking Dawn 2 did 17.4, Skyfall 14.7 & Lincoln 10M–top 10 pulled in 80M.

    Guess it’s OK to say since it’s still not on the Bingo card, though I’m sure we’d point it out anyway!

  • Justin121

    @THE OLD MAN

    Would like to hear your opinion re: the Writers’ Strike discussion.

  • THE OLD MAN

    @ Bill G

    Primecast Broadcast TV

    In 1982 the #30 show on BC TV had a 17.2 rating & it’s evident the slide started there. Also since 2010 you now have streamlining and other electronic ways to satisfy your viewing needs. There are also all the Wii & gameboxes that give the 18-34 far more ways to amuse themselves than just by BC TV. IMHO, that is.

  • THE OLD MAN

    @ Justin 121

    SEE @ Bill G

    ADD The viewer now has DVD players to watch discs on most Christmas fare commercial free & now has DVR & On Demand to view when he wants. The viewer can watch a show on his smart phone & not have to sit at home to watch. The audience is now eroding in a new way.

  • i luv nickelodeon

    The spongebob christmas special will do a lot better on nickelodeon. If i was cbs i would of put the special at 8:00pm. Overall i liked the special.(:

  • ragincajun

    I liked Person to Person last night. Of course, Drew Brees may have had something to do with that. ;-)

    Despite the low ratings, I still think it is something that CBS should tweak and program on Sunday’s at 10:00. With three 20-minute segments, it would be the perfect late series for the sports overruns because viewers wouldn’t have to devote a full hour to it if it doesn’t start until 10:30 or later. Something that I would change though is Lara and Charlie’s sitting in a studio and talking to the celebrities through the TV monitors. They need to make it more like 60 Minutes and the Barbara Walters specials and have the interviews in the celebrity homes. I would still keep Lara and Charlie as the hosts, but I would add interviewers like Jeff Probst, Julie Chen, Sharon Osborne, and Anderson Cooper so more segments could be produced for a weekly series.

  • Oliver

    @ragincajun

    Why would networks want viewers to tune out 20 minutes into a programme?

  • http://tvbythenumbers.com Bill Gorman

    “Also since 2010 you now have streamlining and other electronic ways to satisfy your viewing needs. There are also all the Wii & gameboxes that give the 18-34 far more ways to amuse themselves than just by BC TV. IMHO, that is.”

    Overall TV viewing (Live+DVR) is UP since 2008 and has been stable to slightly up for a very, very long time.. http://tvbythenumbers.zap2it.com/2012/11/15/netflix-subscribers-watch-11-fewer-minutes-of-television-per-day-than-non-subscribers/157808/ although there are small up and down fluctuations every year.

    All those things you mentioned have taken time away from *something*, but it hasn’t been taken away from TV watching.

    “ADD The viewer now has DVD players to watch discs on most Christmas fare commercial free & now has DVR & On Demand to view when he wants. The viewer can watch a show on his smart phone & not have to sit at home to watch. The audience is now eroding in a new way.”

    Nope, the broadcast TV audience is pretty much eroding away the same way today they’ve been eroding away since 1982. They’re shifting to ad supported cable.

  • THE OLD MAN

    @ Justin 121

    RE: Writer’s strike–agree with Bill on this one (don’t tell him I said so), as there have been other strikes throughout broadcast history & they only affected that one season (basically).

    Also, see other two posts above.

  • THE OLD MAN

    @ Bill

    Is that BC only or Cable included? If it’s just BC, then let me say ” I stand corrected” in advance.

    As always, Thanks!

  • http://tvbythenumbers.com Bill Gorman

    “Is that BC only or Cable included? If it’s just BC, then let me say ” I stand corrected” in advance.”

    The chart in that link is ALL TV viewing.

  • Nick

    For a reference point here are the ratings for last year’s airings of these specials-

    Frosty the Snowman: 1.9 (up 5%)
    Frosty Returns: 1.6 (even)
    Hoops & Yoyo Ruin Christmas: 0.8 (up 25%) [Note: aired at 8 pm]
    Grandma Got Run Over By a Reindeer: 0.5 (even)
    Happiness is a Warm Blanket, Charlie Brown: 1.0 (down 50%)
    A Spongebob Christmas and The Happy Elf did not air last year.

  • Nick

    Yay for LMS and Malibu Country! I expected much worse.

  • THE OLD MAN

    Hey! No fair! You added more while I was typing!

    But isn’t the DVR only up to 7 days & not beyond? Plus I thought no stats existed for On Demand viewing.

  • THE OLD MAN

    @ Nick

    Thanks for the reference point.

  • THE OLD MAN

    @ Justin 121

    I think your question got answered! Anyway, I’m otta here, got a hot date @ 7:00 & gotta prepare!

  • Rebecca

    @Old Man
    Just had to pop in and say the kiddo and I enjoyed “Life of Pi” today – I liked it more than she did, but she was sad about a couple scenes. I think it was awesome and should hopefully be up for some awards.

    Saw LMS last night (good, but I still miss the actress who played the oldest daughter) and finished up the final season of “Alias” on Netflix (awesome)…that was all we watched. We have all the good animated Christmas specials on dvd, so we don’t have to tune in when they air on TV. Started collecting the shows when we didn’t have ABC Family any more (back when we dropped our full cable).

  • B plus

    Very solid for LMS and MC and a re-run for Shark Tank. Even CW had a solid night.

    @Nick or anybody else, if the iCarly ratings come up, please post asap. It was the most popular trend worldwide on Twitter last night.

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