'Liz & Dick' Averages 3.5 Million Total Viewers

Categories: Network TV Press Releases

Written By

November 26th, 2012

via press release:


Movie Starring Lindsay Lohan and Grant Bowler Ranks as 2012’s Fourth Most-Watched Original Movie Premiere

LOS ANGELES, CA (November 26, 2012) – The Lifetime Original Movie Liz & Dick, starring Lindsay Lohan as Elizabeth Taylor and Grant Bowler as Richard Burton, averaged 3.5 million Total Viewers in its world premiere last night, according to Nielsen Research. Based on the true story of the iconic couple’s passionate and tumultuous love affair, the film averaged 1.3 million Adults 25-54 viewers, 1.3 million Adults 18-49 viewers, 1.1 million Women 18-49 viewers and 1.0 million Women 25-54 viewers, with a 2.8 Household rating.


Liz & Dick ranks as 2012’s fourth most-watched original movie premiere on ad-supported cable among all key demographics, including Total Viewers, Adults 25-54, Adults 18-49, Women 18-49 and Women 25-54, behind Lifetime’s Steel Magnolias, Drew Peterson: Untouchable and Abducted: The Carlina White Story (excluding miniseries).


Versus 2012 to-date Lifetime original movies, Liz & Dick was up by double-digit margins across the board, including +40% among Total Viewers, +52% in Women 18-49, +41% with Adults 18-49, +22% in Women 25-54 and +18% among Adults 25-54.


Produced by Larry A. Thompson Productions, Liz & Dick was executive produced by Larry A. Thompson, directed by Lloyd Kramer and written by Christopher Monger.


Lifetime will present an encore of Liz & Dick tonight at 8:00pm ET/PT.


For nearly a quarter of a century, Elizabeth Taylor and Richard Burton were Hollywood royalty and their fiery romance -- often called “the marriage of the century” -- was the most notorious, publicized and celebrated love affair of its day. Swarmed by paparazzi worldwide, their love affair was played out entirely in front of the media from the time they met on the set of the major motion picture Cleopatra, left their respective spouses, married and divorced, only to remarry and divorce once again. Despite their roller coaster romance for the public eye to see, Liz and Dick shared an undeniable love greater than most people could ever dream of.


A+E Networks handles international distribution of Liz & Dick.



Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In the Third Quarter 2012, the network posted major growth in viewership versus Third Quarter 2011, including a 14% increase among Women 18-49, +9% in Women 25-54 and +5% among Adults 18-49, marking the third straight quarter Lifetime has registered year-on-year growth among the key demographics. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.

  • Alex

    Yes. I loved the movie!

  • Samuel

    Is it just me or are those numbers really bad? Wasn’t it supposed to easily become their most-watched film of the year?

  • sam


  • rob60990

    thats it? There was massive hype for this.

  • NBC is awesome

    WOW, i though it would be double that!

  • Nick

    That’s a 0.9 rating, which could be adjusted in the finals.

  • Nick

    No, a 1.0 rating sorry.

  • silvit

    People still believe in hype? Just because tv sites talk about it that doesn’t mean the general audience is interested.

  • JJ

    That seems rather disappointing considering how hard Lifetime was pushing it. I don’t think I’ve ever seen such a big ad campaign for a TV movie.

  • halloween

    its huge hit

  • Oliver

    Calling it a flop is a bit harsh, but Lifetime will be very disappointed with a 1.0. I thought it would be much higher given the level of press coverage.

    To compare, The Client List movie got 1.4 in 18-49 back in 2010.

  • Dillan

    I thought it would rate higher but the rating is okay but it’s definitely not a flop. The movie had awful reviews which could have lost some viewers.

  • Michael

    NO WAY?! The advertisement and promotion for this movie was INSANE!

  • Kavyn

    So that’s like three Nikitas right? ;)

  • Doc

    Did any of you read this, or are you just goofy. “Liz & Dick ranks as 2012’s fourth most-watched original movie premiere on ad-supported cable among all key demographics”… That’s any movie on any cable channel. What part of that makes it a flop? Good God…

  • bsp

    Not a good movie, but LiLo and the hype led me to watch it, and I never watch Lifetime. LiLo should not have been cast as Taylor, but the real problem is the script, which tries to cover 20 years in two hours and doesn’t do justice to any of it.

  • Jared

    Considering the huge promotional push by Lifetime I would say these ratings are pretty low. I was expecting way more than 3.5 million viewers. Needless to say the movie was horrible and deserved the harsh critical reviews but I blame that on the writing..direction and cheap looking sets which were laughable. But Lindsay Lohan proved that she is still a great actress..theres no doubt about that especially in the scenes where she was talking about moments in Liz’s life.

  • SarahL

    I thought it would have done much better, especially in the 18 to 49 demo. Lohan is supposed to be popular with the younger tv audience.

  • Joseph

    Oh god! Now I’m really scared for what happened to revenge!!

  • Nate

    Liz & Dick might have been the most boring lifetime movie I’ve ever watched. I enjoy a good campy lifetime flick now and then but I could barely get through it. To me Lindsay Lohans acting made me stick it out because she was good. Not so much as Liz Taylor..but I blame that on the writing..but in the scenes where she was seen talking about her life with Dick which I thought were the strongest parts.

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