'Liz & Dick' Averages 3.5 Million Total Viewers

Categories: Network TV Press Releases

Written By

November 26th, 2012

via press release:

LIZ & DICK AVERAGES 3.5 MILLION TOTAL VIEWERS

Movie Starring Lindsay Lohan and Grant Bowler Ranks as 2012’s Fourth Most-Watched Original Movie Premiere

LOS ANGELES, CA (November 26, 2012) – The Lifetime Original Movie Liz & Dick, starring Lindsay Lohan as Elizabeth Taylor and Grant Bowler as Richard Burton, averaged 3.5 million Total Viewers in its world premiere last night, according to Nielsen Research. Based on the true story of the iconic couple’s passionate and tumultuous love affair, the film averaged 1.3 million Adults 25-54 viewers, 1.3 million Adults 18-49 viewers, 1.1 million Women 18-49 viewers and 1.0 million Women 25-54 viewers, with a 2.8 Household rating.

 

Liz & Dick ranks as 2012’s fourth most-watched original movie premiere on ad-supported cable among all key demographics, including Total Viewers, Adults 25-54, Adults 18-49, Women 18-49 and Women 25-54, behind Lifetime’s Steel Magnolias, Drew Peterson: Untouchable and Abducted: The Carlina White Story (excluding miniseries).

 

Versus 2012 to-date Lifetime original movies, Liz & Dick was up by double-digit margins across the board, including +40% among Total Viewers, +52% in Women 18-49, +41% with Adults 18-49, +22% in Women 25-54 and +18% among Adults 25-54.

 

Produced by Larry A. Thompson Productions, Liz & Dick was executive produced by Larry A. Thompson, directed by Lloyd Kramer and written by Christopher Monger.

 

Lifetime will present an encore of Liz & Dick tonight at 8:00pm ET/PT.

 

For nearly a quarter of a century, Elizabeth Taylor and Richard Burton were Hollywood royalty and their fiery romance -- often called “the marriage of the century” -- was the most notorious, publicized and celebrated love affair of its day. Swarmed by paparazzi worldwide, their love affair was played out entirely in front of the media from the time they met on the set of the major motion picture Cleopatra, left their respective spouses, married and divorced, only to remarry and divorce once again. Despite their roller coaster romance for the public eye to see, Liz and Dick shared an undeniable love greater than most people could ever dream of.

 

A+E Networks handles international distribution of Liz & Dick.

 

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In the Third Quarter 2012, the network posted major growth in viewership versus Third Quarter 2011, including a 14% increase among Women 18-49, +9% in Women 25-54 and +5% among Adults 18-49, marking the third straight quarter Lifetime has registered year-on-year growth among the key demographics. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.

 
  • Josh

    @Kavyn

    Get a life.

  • carrie

    It’s not a flop, but in no way can this be what Lifetime was hoping for. This had the largest promotional push for a Lifetime film that I’ve ever seen. And it couldn’t even beat Rob Lowe.

    And can we now stop acting like Lindsay is some great wasted talent? She was horrible. Unintentionally hilarious throughout.

  • Dan

    Not bad ratings, i expected a bit more but overall pretty good. Lindsay i thought was great, the movie though not so much.

  • EatMorePez

    Lifetime’s Drew Peterson movie and their remake of Steel Magnolia’s got way better numbers than Liz & Dick. That can’t be what Lifetime had in mind when they green lit this movie.

  • cc

    Lmao @Joseph.

  • smg77

    3.4 million of them just tuned in to watch the trainwreck

  • merrranga

    NEWS FLASH: at least 3.5 million morons own a tv.

  • Keena

    I agree, the Drew Peterson movie with Rob Lowe, and the Steel Magnolias remake did a lot better. Heck the Carlina White story got more younger viewers. Lifetime isn’t happy, considering the hype. LiLo was a BAD choice to play Liz Taylor, heck Grant Bowler who play Richard Burton did 100 times better than her.

  • Andrea

    3.5 m is good for a Lifetime Movie. However, yes, this one had more media buzz and attention than a normal Lifetime movie, so I would agree that Lifetime may have hoped for a bit more.

  • Michael

    To be honest, I feel really bad for her. You can tell she really tried with her performance and was very excited on twitter. You can tell she’s heartbroken that the movie was completely critically panned. She’s literally the laughing stock on social media.

  • a p garcia

    I guess the numbers are very good for a cable show. My guess the problem was the script, trying to squese several decades into a 2 hour show. Even if it starred Meryl Strep, it would not have been good.

  • HotLatino4GayMarriage

    Go Lindsay! The public loves you!

  • jack

    I thought Lindsay was pretty good considering the poor quality of the script. I also think the reviews of this movie could have put some people off. They were not reviews really, more like a personal vendetta/attack on Lindsay. Overall these good viewing figures for an original movie.

  • HotLatino4GayMarriage

    @Jack Agreed, they reminded me of the SATC 2 reviews, more like personal vendettas. And it’s only female-driven movies that receive such vitriolic reviews.

  • THE OLD MAN

    @ Kavyn

    About right, maybe four

  • r0ckmypants

    @Doc – The part where it had tons of promotion, dozens and dozens of media mentions and a prime slot on the schedule, yet it garnered fewer viewers than three other Lifetime movies this year, including one that didn’t have any “names” attached to it.

  • RyanCanada

    i think people surposly didnt watch it because of Lindsay, but the online reception was huge and i think that plays a part because there is more then one way of watching shows/tvmovies.

  • jo shmo

    When you put anything up against the Walking Dead, it shall be put to shame, jus sayin…

  • Cj morton

    Not bad

  • MC

    Hands down one of the worst movies I’ve ever watched in my life.

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