NBC Universal Television Consumer Products Group to Extend Dunder Mifflin Product Line
via press release:
NBCUNIVERSAL TELEVISION CONSUMER PRODUCTS GROUP JOINS FORCES WITH QUILL.COM TO EXTEND DUNDER MIFFLIN (NBC’S’ ‘THE OFFICE’) PRODUCT LINE
Once-fictional Brand Expands Real-life Presence with Seven New Office Items, Including Markers, Self-Stick Notes, Premium Facial Tissue
UNIVERSAL CITY, Calif. – November 26, 2012 – The NBCUniversal Television Consumer Products Group is joining forces with Quill.com, a leading business-to-business office products provider, to expand the Dunder Mifflin brand beyond paper, turning the fictional company from NBC’s beloved series “The Office” into a major office-products brand that will make Dunder Mifflin popular in offices for years to come. New Dunder Mifflin products, available for pre-order via Quill.com, include Sharpies, Self-Stick Notes (yellow and assorted colors), premium facial tissue boxes, coffee cups, storage boxes and legal pads.
The items are adorned with slogans inspired by “The Office” such as “Quabity First” and “Look Busy. Take Notes.”
· Dunder Mifflin Permanent Markers by Sharpie – “Get Your Write On”
· Self-Stick Notes (Sticky Squares) – “That’s What She Wrote” for the yellow notes and “Diversity Pack” for the assorted colors
· Premium Facial Tissue Boxes – “The Picky Person’s First Pick”
· Dunder Mifflin Hot & Cold Office Cups by Dixie PerfecTouch – “Make Every Hour Happy”
· Office Toss Storage Boxes – “File Away Before You Toss Away”
· Ruled Pads (Yellow Paper With Straight Lines) – “Look Busy. Take Notes.”
Quill.com began offering Dunder Mifflin paper in late 2011 through a licensing relationship with NBCUniversal brokered by JTMG, NBC’s agency of record. The paper launch – which featured Dunder Mifflin-esque paper-pushing “food trucks” in major markets and appearances by “The Office” cast members — exceeded all expectations, leading Quill.com to expand the product line.
“We were delighted by the way the paper launch brought Dunder Mifflin to life in a way that was true to ‘The Office,’” said Kim Niemi, Senior Vice President, NBCUniversal Television Consumer Products Group. “We’re thrilled that this great fictional brand is poised to be very real and successful for years to come.”
“People really responded to the opportunity to have ‘The Office’ in their office,” said Sergio Pereira, Vice-President of Merchandising, Quill.com. “They love the humor and levity it brings to a corporate environment.”
The new products, which will begin shipping in December and January, are currently available for pre-order at http://www.quill.com/dundermifflin.
About “The Office”
From Deedle-Dee Productions, Reveille and Universal Television comes the multi-award-winning comedy series “The Office,” the hilarious documentary-style look into the humorous and sometimes poignant foolishness that plagues the world of 9-to-5 in the half-hour. A fly-on-the-wall “docu-reality” parody about modern American office life, “The Office” delves into the lives of the workers at Dunder Mifflin Sabre, a paper supply company in Scranton, Pennsylvania. “The Office” is executive-produced by Ben Silverman, Greg Daniels, who developed the series for American audiences, Ricky Gervais, Stephen Merchant, Howard Klein, Paul Lieberstein, Brent Forrester and Dan Sterling.
Founded in 1956 and headquartered in Lincolnshire, IL, Quill.com serves the needs of over a million small to medium sized businesses. As a premier business to business office products provider, Quill.com sells everything from paper and ink and toner to cleaning supplies and technology with 24-hour-a-day access to more than 65,000 business essentials. Introduced in 1996, Quill.com was one of the first successful Web sites launched in the office products industry and has been a wholly-owned subsidiary of Staples, Inc., since 1998.
Quill.com is committed to supporting breast cancer research. In addition to raising money during the month of October, they also offer a full assortment of pink products all year long, with a percentage of those product sales being donated to this cause. In the fight against Breast Cancer, Quill.com has raised more than $600,000 since 2006.
About NBCUniversal Television Consumer Products Group
NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.
Formed in 1998 by noted licensing executive Joy Tashjian, Joy Tashjian Marketing Group, LLC (JTMG) specializes in implementation and strategic retail development for entertainment and fashion trademarks. 2012, JTMG was named among the country’s Top 40 Licensing Agencies by License Global Magazine. JTMG is a three-time, 2012 International Licensing Show LIMA nominee in the categories: Best Entertainment, Film or Celebrity License Program of the Year (“The Biggest Loser”), Best Licensee Program (Quill.com for “The Office”/’Dunder Mifflin’ Copy Paper), Best Direct to Retail Program of the Year (Walgreens for “The Biggest Loser”). 2008, JTMG won for “Best Retail Promotion of the Year” for their work on “Deal or No Deal” with Toys R Us. JTMG represents many prestigious television properties, production studios and serves as the Agency of Record for; NBC Television; USA Network and CNBC Networks, Comcast Entertainment Group’s E! Television and G4 Network, Shed Media US’s Supernanny on Lifetime Television, Gogo’s Crazy Bones from Magic Box and PPI. JTMG’s portfolio of television programs include NBC’s SMASH, The Jimmy Fallon Show, Parks & Recreation, 30 Rock, The Biggest Loser and The Office, E’s True Hollywood Story, Keeping Up With The Kardashians, Kourtney and Khloe Take Miami; and Endemol’s Fear Factor and Deal or No Deal.