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2012-2013 Season: NBC Leads Among Adults 18-49, While CBS is Number 1 With Total Viewers Through Week 9 Ending November 25, 2012

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November 27th, 2012

For the week's top 25 broadcast TV show ratings click here.

 

After eight weeks of the 2012-2013 broadcast television season (through Sunday, November 25, 2012), NBC is in first place among adults 18-49, with a 3.2 rating average, up 23% from last season.  CBS was second, with a 2.8 rating average, down 20% from the prior season. ABC was third with a 2.6, down 10% from the previous season FOX was fourth with a 2.5, down 29% from last season. The CW finished last with a 0.8 adults 18-49 rating average, down 20% from the previous season. Note that the CW season/season comparison is an apples/oranges one because they began their show premieres late and aired a week+ of repeats and summer shows at the start of the 2012-13 season.

Among  total viewers, CBS is ahead for the season  averaging 11.537 million viewers. ABC is second with 9.151m, followed by NBC with 8.889 m, FOX with 6.930m, and CW with 1.842 million.

Each adults 18-49 rating point is a percentage of the adults 18-49 US TV population and equals 1.265 million adults 18-49. The season-to-date numbers are "Most Current" ratings, which are Live+7 Day for all but the two most recent weeks and Live+ Same Day for the two most recent weeks.

You can see last week's broadcast network primetime weekly TV ratings results here.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • SJ

    Wow, Fox will come in fourth this fall season. It just goes to show how far they have fallen and how they don’t really have anything but Idol. Even ABC, with its abysmal crop of new shows and zero help from football, is beating it.

  • 0megapart!cle

    I am confused. Why are the ratings different in this post: “http://tvbythenumbers.zap2it.com/2012/11/27/nbc-leads-among-adults-18-49-and-with-total-viewers-in-week-9-ending-november-25-2012/159211/”

    They don’t seem to be measuring different things.

  • 0megapart!cle

    While I am mostly tickled pink at NBC’s newfound success, I wonder how much that is affecting their profits. Aren’t advertising rates already set? I would think those rates assumed much lower ratings. They probably get bonues for beating their ratings targets, but how much does that amount to.

    (Then again, in the reverse, CBS’ rates in the upfront were probably based on higher ratings. How much are they having to give back?)

  • tjw

    @0mega,

    The article you linked is for last week’s ratings only. This article is for the entire season to date.

  • TVWatcher

    When NBC loses football and CBS gets the Superbowl, this will change.

  • 0megapart!cle

    Thanks, tjw.

    TVWatcher, that is true, but CBS’ ratings with the Superbowl should be taken with a huge rock of salt, just like NBC’s were the year they had the Superbowl.

  • http://tvbythenumbers.com Bill Gorman

    “When NBC loses football and CBS gets the Superbowl, this will change.”

    Not just the Super Bowl (which will add about 0.3 to the CBS average), but the AFC Championship as well (+0.1 to their average).

  • Nick

    Anyone else think it’s weird that CBS & The CW have both fallen 20%, but the only shows that have increased year-to-year from last fall are on those networks (The Vampire Diaries, Supernatural, The Big Bang Theory, Person of Interest, 48 Hours)?

  • http://tvbythenumbers.com Bill Gorman

    “Anyone else think it’s weird that CBS & The CW have both fallen 20%, but the only shows that have increased year-to-year from last fall are on those networks (The Vampire Diaries, Supernatural, The Big Bang Theory, Person of Interest, 48 Hours)?”

    Sunday Night Football is also up season/season (or at least it was the last time I saw the comparisons).

  • jim

    FOX yet again relying on American Idol which should be down even further this year. Imagine FOX ratings if you removed those NFL overruns. Their scripted shows are down significantly.

  • Doug

    I don’t think that Fox will get much higher than third this season. Idol will probably be down in the mid 3s, which isn’t going to be enough for it to climb over CBS and NBC with the dismal state of the rest of its line-up.

    Good for NBC. Of course, their fall story is all The Voice, but I imagine that they’re also up on Wednesday and Friday after dismal showings last fall, particularly on Wednesday. If NBC can breath some new life into Thursday…

    I wonder how ABC’s ratings look if you take out DWTS. I would imagine that they’re close to flat over last fall.

  • nola

    CW = FLOP!

  • cass rowland

    abc is not in that much trouble they are the only networks that does no have football correct if i am wrong bill

  • POI

    i hope FOX keeps on falling i only watch New Girl, Raising Hope, and Band Kate other than that the network sucks.

  • THE OLD MAN

    @ cass rowland

    Not Bill here, but you’re right, ABC does not have rights to FB. SJ pretty much nailed it, so see his comment #1

    @ SJ

    You beat me to the punch, dude!

  • David Howell

    I’m beginning to wonder if NBC should just go sports and reality 52 weeks a year, 21 hours a week. It’s not like they’re getting many scripted shows to the magic 88.

  • Chuck_T

    In all probability NBC will not win the 18-49 viewers this season (in the end) because they will lose Football starting next year, however, they will still have a much better season than the last and no doubt end up in second place, close to CBS, and overall I think they will be happy with the progress they made this season.

  • senor chang

    Whatever happens, it will take a meltdown for NBC to end in fourth after all of this. At the very least, they’ll be third.

  • Chris

    I can’t see Fox coming in fourth this season; American Idol would have to have to sink to X-Factor like numbers. Plus, ABC’s spring seasons of Dancing with the Stars are usually lower-rated than the fall seasons, and this past one was awful. I think ABC will finish last of the Big Four this season.

    CBS should pull away from the pack once they get the Super Bowl & AFC Championship game, and NBC loses Sunday Night Football for the season as well as The Voice and Revolution for a few months. I’ll be interested in how Go On (NBC’s most successful new show that’s not taking a midseason break) does with Betty White’s Off Their Rockers instead of The Voice as its lead-in.

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