ABC Draws its 2nd-Largest Audience Since Season Premiere Week

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November 27th, 2012

via press release:

ABC Draws its 2nd-Largest Audience Since Season Premiere Week

And Claims 4 of the Top 15 Most-Watched TV Shows Overall

 

The Net’s “DWTS: All-Stars” Scores its Most-Watched Telecast of the Season

 

Up in Viewers and Young Adults, ABC’s “Castle” is Monday’s Top Scripted Program

 

ABC’s “DWTS: Results Show” Builds Week to Week in Viewers and Young Adults

 

Up Week to Week, “Happy Endings” Pulls its 2nd-Largest Audience of the Season

 

ABC’s “Don’t Trust The B---” Outdraws Fox’s “The Mindy Project” by 15% in Viewers

 

“A Charlie Brown Thanksgiving” Generates the Special’s Biggest Audience in 4 Years

 

Last Man Standing” and “Malibu Country” See Perfect Compatibility in Adults 18-49

 

 ABC’s “Shark Tank” Generates its Largest Audience Ever for a Repeat Broadcast

 

Continuing to Build Year to Year, ABC’s “20/20” is a Dominant No. 1

Over “Dateline

 

Beating the Combined Competition with the Notre Dame-USC Matchup, ABC Scores Its Biggest Ever “Saturday Night Football” Numbers in the Franchise’s 6-Year History

 

Growing 15% in Adults 18-49, ABC’s “Once Upon A Time” Returns a Strong No. 1

Against its Non-Sports Competition Over CBS’ “Amazing Race” and Fox’s Comedies

 

Up over the Same Point in its Freshman Season in Viewers and Young Adults, ABC’s “Revenge” Dominates CBS’ “The Good Wife” in Adults 18-49 for 8 Straight Telecasts

 

WEEK No. 9

During the week of November 19, 2012, ABC ran in a virtual tie for No. 2 in Adults 18-49 with Fox (pacing within 1-tenth of a rating point and tied in audience share – 2.1/6 vs. 2.2/6), while beating CBS by 17% (1.8/5).  In addition, the Net took second place ahead of CBS and Fox with Adults 25-54 and key Women (W18-49/W25-54).

 

  • Growing for the 2nd straight week, ABC attracted its 2nd-largest audience (8.2 million) since season premiere week – since w/o 9/24/12.

 

2012 November Sweep (28 Nights Complete - Live + Same Day):  Based on all programming, ABC (8.0 million) finished the 2012 November Sweep as the 2nd-most-watched TV network overall, outdrawing an NFL-fueled NBC by 3% (7.8 million) and a “World Series”/NFL overrun-boosted Fox by 25% (6.4 million).  Excluding sports to level the playing field, ABC ranked No. 1 during November in Adults 18-49 (2.2/6-tie) and won the sweep across all key Women demos (W18-34/W18-49/W25-54).

 

Season-to-Date C3 Ratings (9/24-11/04/12):  ABC ranks as the No. 1 network for the season in the sales currency of C3 non-sports Adult 18-49 ratings (Commercial Ratings + 3 Days of Playback), leading CBS by 5%, Fox by 5% and NBC by 10%:  ABC = 2.2 rating,  CBS = 2.1 rating,  Fox = 2.1 rating and NBC = 2.0 rating.

 

Rankings:  Among Adults 18-49, ABC’s “Saturday Night Football(Notre Dame-USC) finished as the No. 3 broadcast show for the week, and for the 5th week in a row the Net delivered the top broadcast drama, with “Once Upon A Time.”  In addition, ABC claimed 4 of the Top 15 most-watched TV shows overall for the week:  “Saturday Night Football” – No. 4, “DWTS” – No. 6, “DWTS: Results Show” – No. 8 and “Castle” – No. 14. ABC’s “DWTS: All-Stars” and “DWTS: All Stars – Results Show” registered as the week’s Top 2 most-watched unscripted series for the 2nd week running, as the Net aired the No. 1 unscripted show overall for the 7th straight week.

 

Monday

With “DWTS: All Stars” and “Castle,” ABC came in as Monday’s most-watched TV network, running ahead of the pack for the 9th straight week this season.  On the night, ABC (13.0 million) outdrew NBC by 3.6 million viewers (9.4 million – “The Voice”/”Revolution”), CBS by 4.6 million viewers (8.4 million – “HIMYM”/”Two and a Half Men”/”2 Broke Girls”/”Mike & Molly”/”Hawaii Five-0”) and Fox by 7.9 million viewers (5.1 million – “Bones”/”The Mob Doctor”).   Additionally in Adults 18-49, ABC once again dominated Fox on the evening, leading by 53% (2.3/6 vs. 1.5/4).

 

Dancing with the Stars: All-Stars” (8:00-10:01 p.m.)

Building in viewers and young adults from its first hour to its second hour, the season’s penultimate Monday installment of “Dancing with the Stars: All-Stars” earned first in its time slot and registered as the most-watched TV series for the 7th straight Monday, outdrawing NBC’s “The Voice in head-to-head competition by a season-best 3.7 million viewers (14.3 million vs. 10.6 million).  In addition, ABC’s “Dancing” outdelivered Fox’s dramas in the 2-hour time period by 60% with Adults 18-49 (2.4/6 vs. 1.5/4).

 

  • “DWTS” grew over the previous week by 14% in Adults 18-49 (2.4/6 vs. 2.1/5) and hit a season high in Total Viewers.

 

Castle” (10:01-11:00 p.m.)

In the 10:00 p.m. hour, ABC’s “Castle(10.4 million) finished as Monday’s most-watched scripted TV program in its 8th consecutive telecast and topped its slot by wide margins, beating CBS’ “Hawaii Five-0” by 1.4 million viewers (9.0 million) and NBC’s “Revolution” by a season-best 3.4 million viewers (7.0 million).  The ABC drama finished No. 1 in the hour with Women 25-54 (3.7/8), beating “Hawaii Five-0” by 3% (3.6/8) and “Revolution” by 12% (3.3/7).

 

  • “Castle” was up week to week in viewers (+3% - 10.4 million vs. 10.1 million) and Adults 18-49 (+5% - 2.0/5 vs. 1.9/5) to post its best numbers in 3 weeks – since 10/29/12.

 

Tuesday

“DWTS: All-Stars – Results Show” (8:00-9:01 p.m.)

During the 8 o’clock hour, ABC’s “DWTS: All Stars -- Results Show” topped NBC’s “The Voice” in head-to-head competition by a season-best 3.5 million viewers (13.0 million vs. 9.5 million). In addition from 8:00-9:00 p.m. in Adults 18-49, ABC’s “Dancing” results program outdelivered Fox’s comedies by 54% (2.0/6 vs. 1.3/4 for “Raising Hope”/”Ben And Kate”). In another double elimination, Apolo Anton Ohno and Emmitt Smith were the next two dancers eliminated from the competition this season.

 

  • Building its numbers for its 2nd straight telecast, “DWTS: Results Show” was up week to week by 7% in Total Viewers, by 5% in Adults 18-49, by 18% in Adults 18-34 and by 25% in Teens 12-17, hitting season highs on the latter two measures.

 

Happy Endings” (9:01-9:31 p.m.)

In the 9:00 p.m. half-hour, ABC’s “Happy Endings” drew 7% more viewers than Fox’s time-period veteran “New Girl” (4.4 million vs. 4.1 million).  In fact “Happy Endings” attracted a larger audience than all 4 of Fox’s Tuesday comedies for the 2nd week in a row, while also outdrawing NBC’s “The New Normal.”

 

  • Gaining week to week, “Happy Endings” attracted its 2nd-largest audience of the season.

 

“Don’t Trust The B---- in Apt 23” (9:31-10:00 p.m.)

In the 9:30 p.m. half-hour, ABC’s “Don’t Trust The B---- in Apartment 23” beat out Fox’s “The Mindy Project” by 15% in Total Viewers (3.0 million vs. 2.6 million).

 

Private Practice” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Private Practiceincreased over the prior week by 14% in Total Viewers (4.2 million vs. 3.7 million), by 18% in Adults 18-49 (1.3/4 vs. 1.1/3) and by 7% in Adults 25-54 (1.6/4 vs. 1.5/4).

 

Wednesday

On the final night of the November Sweep, ABC’s mostly repeat lineup beat out NBC’s all-original Wednesday schedule by double digits in Total Viewers (+15% - 5.5 million vs. 4.8 million) and Adults 18-49 (+15% - 1.5/5 vs. 1.3/4).

 

“A Charlie Brown Thanksgiving” (8:00-9:00 p.m.)

From 8:00-9:00 p.m., ABC’s special annual rebroadcast of “A Charlie Brown Thanksgiving” took second place with Total Viewers (8.0 million) and Adults 18-49 (2.2/7) to CBS’ “Survivor: Philippines,” while leading by strong margins over original telecasts of Fox’s “The X Factor(7.1 million and 2.1/7) and NBC’s comedies (“Whitney”/”Guys With Kids” = 3.7 million and 1.1/4). The animated PEANUTS special ranked No. 1 in the hour among Women 18-49 (2.8/9-tie), Teens 12-17 (2.3/8) and Kids 2-11 (3.8/12).

 

  • “A Charlie Brown Thanksgiving” surged ahead of its year-ago telecast (5.9 million and 1.8/6 on 11/24/11) by double-digit percentages with viewers (+36%) and young adults (+22%), drawing its biggest overall audience in 4 years – since 2008.  In addition, the holiday special scored ABC’s top Teen 12-17 number in the time period in more than 1 year and its highest Kids 2-11 number in nearly 5 years – since 11/9/11 and 12/5/07, respectively.

 

Modern Family”/”Suburgatory” (9:00-10:00 p.m.)

During the 9 o’clock hour against CBS’ first-run “Criminal Minds” and the second hour of Fox’s “The X Factor,” ABC’s repeat episodes of “Modern Family” and “Suburgatory” defeated NBC’s original “Law & Order: SVU” by 8% in Adults 18-49 (1.4/4 vs. 1.3/4).

 

Friday

With its 8:00-9:00 p.m. comedies (“Last Man Standing”/”Malibu Country”), a repeat “Shark Tank” and “20/20”, ABC qualified as the most-watched broadcast network on Friday (5.9 million) and led the pack in Adults 18-49 (1.4/4) for the 4th week in a row, beating CBS by 27% (1.1/3), NBC by 40% (1.0/3) and Fox by 100% (0.7/2).


 
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