Disney Channel Extends Streak as TV's Number 1 Total Day Network to 19 Straight Months in Kids K6-11 and 31 Months in Tweens 9-14

Categories: Press Releases

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November 27th, 2012

via press release:

Disney Channel Extends Streak as TV’s #1 Total Day Network to 19 Consecutive Months in Kids 6-11 and 31 Straight Months in Tweens 9-14

~Closes out November as the #1 TV Network for 76 Straight Weeks in Kids 6-11/Tweens

~Tops Nickelodeon by Double Digits for 16th Straight Month in Kids 6-11/Tweens

 

“Jessie” is TV’s #1 Series Across Kids 2-11, Kids 6-11 and Tweens

~Network Holds Top 5 TV Series in Kids 6-11 and Top 3 in Tweens 9-14

 

Disney Channel November 12 Total Day and Prime Highlights

 

During November 2012, Disney Channel ranked as the #1 TV network in Total Day for a record 19th consecutive month in Kids 6-11 (608,000/2.6 rating – dates back to May 2011) and for the 31st straight month in Tweens (505,000/2.1 rating – dates back to May 2010), powered by original series “Jessie,” ”Good Luck Charlie,” “Austin & Ally,” “Shake It Up” and “Dog With a Blog.” Moreover, the network closed out the month reaching a record 76 consecutive weeks as the #1 TV network in the target demos.

 

Disney Channel surpassed Nickelodeon by double digits in Total Day for the 16th consecutive month in Kids 6-11 (26% – 608,000 vs. 481,000) and Tweens 9-14 (42% – 505,000 vs. 355,000).

 

In Prime, Disney Channel extended its streak as TV’s #1 network to 94 consecutive months in Kids 6-11 (1.01 million/4.3 rating) and to 89 months in Tweens 9-14 (845,000/3.6 rating).

 

  • Delivered the month’s #1 TV series in Kids 2-11 with “Jessie,” and Top 5 live-action series overall:

 

 

  • Aired the month’s Top 5 TV series in Kids 6-11:

 

 

 

  • Held the month’s Top 3 TV series in Tweens 9-14, and 5 of the Top 6 overall:

 

 

 

Source: NTI, U.S. ratings, most current, November 2012: 10/29/12-11/25/12; November 2011: 10/31/11-11/27/11. Total Day rank streaks include ties based on rating; Series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating; % differences based on 000s.

 
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