Disney XD Surges to Most-Watched Month of All Time in Prime

via press release:

Disney😄 Surges to Most-Watched Month of All Time in Prime Across Target Kids and Boys 6-14, 6-11, 9-14 and 2-11, and #2 Month Ever in Total Viewers

 

Growth Leader Across Kid Cable Networks; Nets 46th Straight Month

of Year-to-Year Gains in Kids 6-11, the Longest Streak of its Kind

 

Newest Original Series “Crash & Bernstein” Scores Series Highs

 

November 2012 – Primetime/Total Day

 

November 2012 ranked as Disney😄’s #1 most-watched month in Prime in the network’s history (includes its 10 years as Toon Disney) in target demos Kids 6-14 (289,000), Boys 6-14 (172,000), Kids 6-11 (224,000), Boys 6-11 (131,000), Tweens 9-14 (200,000), Boys 9-14 (121,000), Kids 2-11 (284,000) and Boys 2-11 (163,000), and its #2 month on record in Total Viewers (472,000), posting across-the-board double-digit increases. These record deliveries were powered by series highs for newest original series “Crash & Bernstein,” solid outings for live-action series “Kickin It” and “Lab Rats,” and high performing movies from PIXAR’s “Toy Story” franchise.

 

Year to year, Disney😄 emerged as the month’s growth leader among all kid cable networks across all demos, including Kids 6-14 (+31% 289,000 vs. 221,000), Kids 6-11 (+29% 224,000 vs. 173,000), Tweens 9-14 (+30% 200,000 vs. 154,000) and Kids 2-11 (+39% 284,000 vs. 205,000).

 

  • Disney😄 has grown or held its Prime audience year to year for 46 consecutive months in Kids 6-11 – the longest streak of its kind among all kid networks – and for 23 consecutive months in Kids 6-14 and Tweens 9-14.

 

  • Disney😄 more than doubled to more than tripled Nicktoons in target demos, including Total Viewers (+161% – 467,000 vs. 179,000), Kids 6-14 (+236% – 286,000 vs. 85,000), Kids 6-11 (+240% – 221,000 vs. 65,000), Tweens 9-14 (+262% – 199,000 vs. 55,000) and Kids 2-11 (+202% – 293,000 vs. 93,000).

 

In Total Day, Disney😄 posted its most-watched November on record across target demos, including Total Viewers (381,000), Kids 6-14 (216,000), Kids 6-11 (168,000), Tweens 9-14 (152,000) and Kids 2-11 (217,000).

 

  • The year-to-year kid cable growth leader, Disney😄 grew by considerable double-digit margins in key demos, including by 26% in Total Viewers (381,000 vs. 302,000), by 32% in Kids 6-14 (216,000 vs. 164,000), by 31% in Kids 6-11 (168,000 vs. 128,000), by 41% in Tweens 9-14 (152,000 vs. 108,000) and by 32% in Kids 2-11 (217,000 vs. 165,000).

 

 

November 2012 – Programming Highlights

 

  • On Monday, November 12, “Kickin’ It” (8:00 – 8:30 p.m.) recorded its highest ratings in nearly one-and-a-half years in Total Viewers (928,000), Kids 6-14 (664,000), Kids 6-11 (512,000) and Kids 2-11 (604,000) – since 7/25/11 – ranking among the series’ Top 5 original telecasts to date.

 

  • Also on November 12, “Crash & Bernstein” (8:30 – 9:00 p.m.) grew in delivery for the 4th consecutive week, setting series highs for the 2nd straight week in Kids 6-14 (489,000), Kids 6-11 (405,000), Tweens 9-14 (344,000) and Kids 2-11 (479,000), and became the show’s #2 telecast to date in Total Viewers (690,000), Boys 6-14 (271,000), Boys 6-11 (233,000), Boys 9-14 (204,000) and Boys 2-11 (270,000).

 

 

Disney😄 is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney😄 branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney😄 is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

 

 

Source: NTI, U.S. ratings, most current, November 2012: 10/29/12-11/25/12; November 2011: 10/31/11-11/27/11.

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