Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings, 'Revolution' Tops Viewership Gains; 'Gossip Girl' Biggest Percentage Gains in Week 7

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the seventh week of the 2012-2013 season (November 5-November 11), Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.1 adults 18-49 ratings points.

Gossip Girl topped the % adults 18-49 ratings increase from DVR viewing, adding 100% to its Live+Same Day adults 18-49 ratings.

Revolution led total Viewership gains, adding 4.719 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
MODERN FAMILY-11/07 ABC 4.8 6.9 2.1 44%
BIG BANG THEORY, THE-11/08 CBS 5.1 7.1 2.0 39%
REVOLUTION-11/05 NBC 2.8 4.8 2.0 71%
GREY’S ANATOMY-11/08 ABC 3.3 5.2 1.9 58%
ONCE UPON A TIME-11/11 ABC 2.7 4.2 1.5 56%
ELEMENTARY-11/08 CBS 2.2 3.6 1.4 64%
REVENGE-11/11 ABC 2.5 3.8 1.3 52%
GLEE-11/08 FOX 2.4 3.7 1.3 54%
NASHVILLE-11/07 ABC 2.0 3.2 1.2 60%
CASTLE-11/05 ABC 1.9 3.1 1.2 63%
CRIMINAL MINDS-11/07 CBS 3.0 4.2 1.2 40%
OFFICE-11/08 NBC 2.4 3.6 1.2 50%
GRIMM-11/09 NBC 1.7 2.9 1.2 71%
TWO AND A HALF MEN-11/08 CBS 4.0 5.1 1.1 28%
FAMILY GUY-11/11 FOX 2.7 3.8 1.1 41%
SCANDAL-11/08 ABC 1.9 2.9 1.0 53%
PERSON OF INTEREST-11/08 CBS 2.9 3.9 1.0 34%
CSI-11/07 CBS 2.3 3.3 1.0 43%
MENTALIST, THE-11/11 CBS 1.9 2.9 1.0 53%
BONES-11/05 FOX 2.0 3.0 1.0 50%
CHICAGO FIRE-11/07 NBC 2.2 3.1 0.9 41%
PARKS AND RECREATION-11/08 NBC 1.7 2.6 0.9 53%
666 PARK AVE-11/11 ABC 1.2 2.0 0.8 67%
VOICE-11/05 NBC 4.5 5.3 0.8 18%
MIKE & MOLLY-11/05 CBS 2.8 3.5 0.7 25%


The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
GOSSIP GIRL-MON-11/05 CW 0.3 0.6 0.3 100%
FRINGE-11/09 FOX 0.9 1.6 0.7 78%
REVOLUTION-11/05 NBC 2.8 4.8 2.0 71%
GRIMM-11/09 NBC 1.7 2.9 1.2 71%
666 PARK AVE-11/11 ABC 1.2 2.0 0.8 67%
NIKITA-11/09 CW 0.3 0.5 0.2 67%
ELEMENTARY-11/08 CBS 2.2 3.6 1.4 64%
CASTLE-11/05 ABC 1.9 3.1 1.2 63%
NASHVILLE-11/07 ABC 2.0 3.2 1.2 60%
GREY’S ANATOMY-11/08 ABC 3.3 5.2 1.9 58%
ONCE UPON A TIME-11/11 ABC 2.7 4.2 1.5 56%
GLEE-11/08 FOX 2.4 3.7 1.3 54%
PARKS AND RECREATION-11/08 NBC 1.7 2.6 0.9 53%
SCANDAL-11/08 ABC 1.9 2.9 1.0 53%
MENTALIST, THE-11/11 CBS 1.9 2.9 1.0 53%
REVENGE-11/11 ABC 2.5 3.8 1.3 52%
OFFICE-11/08 NBC 2.4 3.6 1.2 50%
BONES-11/05 FOX 2.0 3.0 1.0 50%
90210-11/05 CW 0.4 0.6 0.2 50%
MODERN FAMILY-11/07 ABC 4.8 6.9 2.1 44%
CSI-11/07 CBS 2.3 3.3 1.0 43%
LAST RESORT-11/08 ABC 1.4 2.0 0.6 43%
CHICAGO FIRE-11/07 NBC 2.2 3.1 0.9 41%
FAMILY GUY-11/11 FOX 2.7 3.8 1.1 41%
CRIMINAL MINDS-11/07 CBS 3.0 4.2 1.2 40%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
REVOLUTION-11/05 NBC 7372 12091 4719 64%
MODERN FAMILY-11/07 ABC 12402 16755 4353 35%
BIG BANG THEORY, THE-11/08 CBS 16680 20917 4237 25%
ELEMENTARY-11/08 CBS 10902 15107 4205 39%
CASTLE-11/05 ABC 10025 14095 4070 41%
GREY’S ANATOMY-11/08 ABC 9265 13204 3939 43%
MENTALIST, THE-11/11 CBS 10151 13637 3486 34%
REVENGE-11/11 ABC 7635 10980 3345 44%
PERSON OF INTEREST-11/08 CBS 14872 18115 3243 22%
ONCE UPON A TIME-11/11 ABC 8746 11965 3219 37%
CRIMINAL MINDS-11/07 CBS 12089 15053 2964 25%
BLUE BLOODS-11/09 CBS 11319 14244 2925 26%
CSI-11/07 CBS 10332 13223 2891 28%
GRIMM-11/09 NBC 5212 8083 2871 55%
NASHVILLE-11/07 ABC 6072 8886 2814 46%
GLEE-11/08 FOX 5676 8472 2796 49%
BONES-11/05 FOX 7299 10036 2737 37%
CHICAGO FIRE-11/07 NBC 7034 9627 2593 37%
HAWAII FIVE-0-11/05 CBS 7528 10076 2548 34%
SCANDAL-11/08 ABC 6057 8563 2506 41%
TWO AND A HALF MEN-11/08 CBS 14074 16506 2432 17%
GOOD WIFE, THE-11/11 CBS 9019 11168 2149 24%
OFFICE-11/08 NBC 4846 6856 2010 41%
CSI: NY-11/09 CBS 9724 11638 1914 20%
VOICE-11/05 NBC 11977 13783 1806 15%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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