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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings, 'Revolution' Tops Viewership Gains; 'Gossip Girl' Biggest Percentage Gains in Week 7

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November 27th, 2012

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the seventh week of the 2012-2013 season (November 5-November 11), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.1 adults 18-49 ratings points.

Gossip Girl topped the % adults 18-49 ratings increase from DVR viewing, adding 100% to its Live+Same Day adults 18-49 ratings.

Revolution led total Viewership gains, adding 4.719 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Modern Family-11/07 ABC 4.8 6.9 2.1 44%
Big Bang Theory, THE-11/08 CBS 5.1 7.1 2.0 39%
REVOLUTION-11/05 NBC 2.8 4.8 2.0 71%
GREY'S ANATOMY-11/08 ABC 3.3 5.2 1.9 58%
Once Upon A Time-11/11 ABC 2.7 4.2 1.5 56%
Elementary-11/08 CBS 2.2 3.6 1.4 64%
REVENGE-11/11 ABC 2.5 3.8 1.3 52%
Glee-11/08 FOX 2.4 3.7 1.3 54%
Nashville-11/07 ABC 2.0 3.2 1.2 60%
Castle-11/05 ABC 1.9 3.1 1.2 63%
Criminal Minds-11/07 CBS 3.0 4.2 1.2 40%
OFFICE-11/08 NBC 2.4 3.6 1.2 50%
Grimm-11/09 NBC 1.7 2.9 1.2 71%
Two and a Half Men-11/08 CBS 4.0 5.1 1.1 28%
Family Guy-11/11 FOX 2.7 3.8 1.1 41%
SCANDAL-11/08 ABC 1.9 2.9 1.0 53%
Person Of Interest-11/08 CBS 2.9 3.9 1.0 34%
CSI-11/07 CBS 2.3 3.3 1.0 43%
Mentalist, THE-11/11 CBS 1.9 2.9 1.0 53%
BONES-11/05 FOX 2.0 3.0 1.0 50%
Chicago Fire-11/07 NBC 2.2 3.1 0.9 41%
PARKS AND RECREATION-11/08 NBC 1.7 2.6 0.9 53%
666 PARK AVE-11/11 ABC 1.2 2.0 0.8 67%
VOICE-11/05 NBC 4.5 5.3 0.8 18%
MIKE & MOLLY-11/05 CBS 2.8 3.5 0.7 25%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Gossip Girl-MON-11/05 CW 0.3 0.6 0.3 100%
Fringe-11/09 FOX 0.9 1.6 0.7 78%
REVOLUTION-11/05 NBC 2.8 4.8 2.0 71%
Grimm-11/09 NBC 1.7 2.9 1.2 71%
666 PARK AVE-11/11 ABC 1.2 2.0 0.8 67%
Nikita-11/09 CW 0.3 0.5 0.2 67%
Elementary-11/08 CBS 2.2 3.6 1.4 64%
Castle-11/05 ABC 1.9 3.1 1.2 63%
Nashville-11/07 ABC 2.0 3.2 1.2 60%
GREY'S ANATOMY-11/08 ABC 3.3 5.2 1.9 58%
Once Upon A Time-11/11 ABC 2.7 4.2 1.5 56%
Glee-11/08 FOX 2.4 3.7 1.3 54%
PARKS AND RECREATION-11/08 NBC 1.7 2.6 0.9 53%
SCANDAL-11/08 ABC 1.9 2.9 1.0 53%
Mentalist, THE-11/11 CBS 1.9 2.9 1.0 53%
REVENGE-11/11 ABC 2.5 3.8 1.3 52%
OFFICE-11/08 NBC 2.4 3.6 1.2 50%
BONES-11/05 FOX 2.0 3.0 1.0 50%
90210-11/05 CW 0.4 0.6 0.2 50%
Modern Family-11/07 ABC 4.8 6.9 2.1 44%
CSI-11/07 CBS 2.3 3.3 1.0 43%
Last Resort-11/08 ABC 1.4 2.0 0.6 43%
Chicago Fire-11/07 NBC 2.2 3.1 0.9 41%
Family Guy-11/11 FOX 2.7 3.8 1.1 41%
Criminal Minds-11/07 CBS 3.0 4.2 1.2 40%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
REVOLUTION-11/05 NBC 7372 12091 4719 64%
Modern Family-11/07 ABC 12402 16755 4353 35%
Big Bang Theory, THE-11/08 CBS 16680 20917 4237 25%
Elementary-11/08 CBS 10902 15107 4205 39%
Castle-11/05 ABC 10025 14095 4070 41%
GREY'S ANATOMY-11/08 ABC 9265 13204 3939 43%
Mentalist, THE-11/11 CBS 10151 13637 3486 34%
REVENGE-11/11 ABC 7635 10980 3345 44%
Person Of Interest-11/08 CBS 14872 18115 3243 22%
Once Upon A Time-11/11 ABC 8746 11965 3219 37%
Criminal Minds-11/07 CBS 12089 15053 2964 25%
Blue Bloods-11/09 CBS 11319 14244 2925 26%
CSI-11/07 CBS 10332 13223 2891 28%
Grimm-11/09 NBC 5212 8083 2871 55%
Nashville-11/07 ABC 6072 8886 2814 46%
Glee-11/08 FOX 5676 8472 2796 49%
BONES-11/05 FOX 7299 10036 2737 37%
Chicago Fire-11/07 NBC 7034 9627 2593 37%
Hawaii Five-0-11/05 CBS 7528 10076 2548 34%
SCANDAL-11/08 ABC 6057 8563 2506 41%
Two and a Half Men-11/08 CBS 14074 16506 2432 17%
Good Wife, THE-11/11 CBS 9019 11168 2149 24%
OFFICE-11/08 NBC 4846 6856 2010 41%
CSI: NY-11/09 CBS 9724 11638 1914 20%
VOICE-11/05 NBC 11977 13783 1806 15%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • jT

    @b plus “Big Bang theory almost gets 21 million! Wow! I haven’t seen high ratings like this for a Thursday night sitcom since Friends!”

    The key word is DVR vs live…Friends was the last must see tv show.

  • Lane

    @Nate

    TVD did make the list last time. But it’s obvious that most fans watch it (and Arrow, and SPN) live, which isn’t a bad thing.

  • jT

    The key word is DVR vs live…Friends was the last must see tv show……even with the invention of TIVO/DVR

  • jT

    *COMEDY

  • jT

    speaking of which, i wonder what was friends LIVE 7 dvr/tivo rating.

  • DenverDean

    @b plus “Big Bang theory almost gets 21 million! Wow! I haven’t seen high ratings like this for a Thursday night sitcom since Friends!”

    Try Survivor, CSI and Grey’s Anatomy just a five or six years ago. CSI was in 28MM-30MM range for some time. GA had a much higher demo than TBBT. Survivor as well. I

  • POI

    TBBT IS THE NEW FRIENDS

  • Anthony Parello (AP076)

    When Friends ended its run in 2004 DVR usage levels were in the low single digits. It is impossible to guess how many folks would have taken advantage of time shifted viewing opportunities.

  • Anthony Parello (AP076)

    @@b plus “Big Bang theory almost gets 21 million! Wow! I haven’t seen high ratings like this for a Thursday night sitcom since Friends!”

    “Try Survivor, CSI and Grey’s Anatomy just a five or six years ago. CSI was in 28MM-30MM range for some time. GA had a much higher demo than TBBT. Survivor as well.”

    I think the operative word in b plus’ comment was sitcom.

  • John

    After that brilliant finale, I have to say Revolution deserves this fantastic increase in ratings.

  • Justin121

    @jt

    “Friends was the last must see tv show.”

    LOST, Desperate Housewives, and Grey’s Anatomy beg to differ…

  • DougF

    @Lane

    It really isn’t.

    Besides the top 25 in percentage increases were 40 percent or more. For argument’s sake say Supernatural had a 30 percent increase for the episode that aired that week. That’s a 0.3 post air date increase. Putting its Live+7 at 1.3. Which a 0.3 beats ever other CW show’s post air date increase.

    It’s just the fact that the majority are watching Live+SD.

  • Devin

    Which numbers count? Live? Live +3, or Live +7? It seems to me that ABC is not as bad as they look when you look at DVR numbers.

  • Lane

    @DougF

    How exactly does this contradict anything I said?

  • Lane

    @DougF

    Oops, now I see that you’re not disagreeing with me. Sorry about that. :)

  • jT

    @justin121 were you born when friends was on the air? The wide appeal was greater than all those shows combined.

    “TBBT IS THE NEW FRIENDS” The big bang theory isn’t the new friends…nothing will ever be. You posting that is like someone saying lebron james is the new Micheal jordon or justin bieber is the new Micheal jackson.

    You can make the comparison, but it’s not even close.

  • eridapo

    @ Devin

    The only ones that count are the ones we do not see (Live+C3).

  • Patricia

    Jippi Bones Bones Bones :-D!!!!!!!

  • Tim

    And Revolution is again the big winner !!!!

  • eridapo

    http://www.variety.com/article/VR1118062666

    An analysis released Monday by trade association TVB covering the first six weeks of the 2012-13 broadcast season shows that playback on DVRs in the top 25 markets is outpacing the national average by about 25% in adults 25-54. Time-shifting accounted for an average of 24.5% of all same-day viewing in Nielsen’s Local People Meter markets vs. 19.8% on the national level.

    and

    Among genres, viewers are more likely to time-shift on the same day a program airs for comedies (27% in the big markets and 23.3% nationally) and reality shows (26.1% in the big markets and 20.7% nationally). This makes sense because comedies are shorter and therefore more conducive to squeezing into one’s schedule, while there is more of a time element connected to competition reality shows.

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