Soap Opera Ratings: 'The Bold & the Beautiful' Rises in Total Viewers and Women 18-49

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Written By

November 27th, 2012


via Soap Opera Network:


November 12 – November 16, 2012

NOTE: On Wednesday, November 14, there was a national pre-emption from 1:30pm-2:30pm EST.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,343,000 (-31,000/-227,000)
2. B&B 3,324,000 (+139,000/+272,000)
3. GH 2,807,000 (-17,000/+433,000)
4. DAYS 2,419,000 (-134,000/-34,000)

1. Y&R 3.3/11 (same/-.1)
2. B&B 2.5/8 (+.1/+.2)
3. GH 2.1/6 (same/+.3)
4. DAYS 1.9/6 (-.1/+.1)


Women 18-49 Viewers
1. Y&R 799,000 (+41,000/-104,000)
2. GH 697,000 (+18,000/+62,000)
3. B&B 680,000 (+72,000/+32,000)
4. DAYS 549,000 (-46,000/-45,000)

Women 18-49 Rating
1. Y&R 1.2/8 (same/-.2)
2. GH 1.1/7 (same/+.1)
2. B&B 1.1/6 (+.1/+.1)
4. DAYS 0.9/5 (same/same)





Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Justin121

    The Bold and The Beautiful.

  • James


  • Rich

    If GH could get over back over that 3 mark and stay there on a consistent basis, I think that would assure GH a longer stay on ABC.

  • Jeff

    Here’s something interesting I did a little research on. I looked at retention of audience over 10 years. Now, keep in mind, our viewing habits have changed drastically over 10 years, with ABC.com, other viewing sources, DVR usage way up, Soapnet, etc. I compared the soaps from a recent week to 10 years ago season average. I also compared ABC primetime shows and here is what I got.

    YR has maintained 72% of it’s audience from 10 years ago.
    GH 65%
    BB 64%
    Days 56%
    20/20– 58%
    Greys (Season 1 to Season 9)- 59%
    DWTS (Season 3 to now)– 65%

    I am going to say that I honest think the overall audience base for the soaps is VERY close to what it was 10 years ago, I just think people view it differently now than they did then. And, the soaps (except for Days) are doing no worse than primetime shows. Now, this isn’t some big scientific study, but I was just curious to see erosion in Primetime compared to Daytime. Interesting, huh?

  • Brooklyn

    I am very surprised to see y and r holding up. I tried to watch yesterday and was so bored the Days fan in the house got his way because I just couldn’t argue that my show is better anymore.

  • Brooklyn

    To elaborate on what is so boring about y and r, it finally hit me. It is like watching soaps right after they switched from radio to tv. Very lifeless.

  • moshane58

    Hope they all keep rising.We don’t need another one cancelled.

  • Eddie

    Good work Jeff, interesting facts of info. When you take a look at Y@R for example, and you have it averaging 4.5mill for 5days a week for 20 times a months which=240shows. That is a huge conerstone for CBS in the afternoon. Great longevity y@r is showing. I”m happy for the other soaps that are still able to hang in there and show resiliance. Soap opera actors are I believe a dying in bread in what really true good actors are. Just like Rodney Dangerfield, they don’t get enough respect.

  • moshane58

    Do like to say one thing.The ups and down is puzzling.Soap fans are faithful.I don’t see that many people in a week not watching.

  • Derrick

    Go B&B!!!!
    Y&R has been good and hoping it’ll increase!!!

  • TimsDale4ever

    Y&R’s viewers continue to leave — not surprising as this show is like watching paint dry. This show lacks action and what kills me is that they let go of the 2 storylines that had some action: Phyllis being tried for attempting murder years ago, and finding out exactly what happened when Ricky died and what happened to Daisy who was involved in this. ??? You are so right Brooklyn — the soaps of the 50’s showed women sitting around a kitchen table drinking coffee over conversations. Y&R is not all that far from that. This show does blah, blah, blah extremely well.

  • Malo

    Monday: 2.5/3,399,000
    Tuesday: 2.6/3,498,000
    Wednesday: 2.5/3,442,000
    Thursday: 2.4/3,258,000
    Friday: 2.4/3,132,000

    Monday: 2.0/2,588,000
    Tuesday: 1.9/2,526,000
    Wednesday: 1.9/2,581,000
    Thursday: 1.8/2,248,000
    Friday: 1.7/2,307,000

    Monday: 2.2/2,956,000
    Tuesday: 2.1/2,870,000
    Wednesday: 2.0/2,646,000
    Thursday: 2.1/2,788,000
    Friday: 1.9/2,702,000

    Monday: 3.5/4,719,000
    Tuesday: 3.3/4,409,000
    Wednesday: 3.3/4,302,000
    Thursday: 3.1/4,102,000
    Friday: 3.2/4,182,000

    GH IS ON FIRE!!!!

    OLTL’s showrunners and writers have benefited GH big time so at the end it ended up working more for GH.

    I wish there were at least 5 soaps on the air instead of five. NBC should get back in the soap game and give DOOL a partner.

  • rob60990

    B&B rose 72,000 in W18-49, there’s a typo there. B&B will likely continue to rise until Stephanie Forrester’s death.

  • Brooklyn

    Hey Tim, I am glad I am not the only one that has noticed. It is as if the tv is a novelty and the producers think viewers will tune into under produced melodramas of women reading lines and drinking coffee. Very Procter and Gamble . Yawn.

  • Brooklyn

    B & B is still good.

  • cougar88

    Y&R needs help, bigger than the new producer and writers are giving it. Jill Farren Phelps is not a genius, nor is she a legend. But, Les Moonves is also not paying close attention to the show — since it’s not in prime time.

    Point is, the fan base is shrinking (which is too bad) and the writing is worse.

  • Greg

    I would love to start watching Y & R again but its just not watchable. No storylines are attracting me to the show. NONE. Sad.

    ABC…please make your daytime soap fans happy and bring back AMC and OLTL even if they were in 30 minute formats!

  • Brooklyn

    Everyone should direct complaints about y and r to the ladies at The Talk. This has a direct effect on the afternoon lead in and Julie Chen has the president of CBS ear.

  • Brooklyn


  • jonboyelk

    I don’t know. I’ve been waiting Y&R daily for over a month and I’m not that unhappy with it. Hey, if we can accept our President saying he inherited a Bush mess and we reward him with another term we can certainly give the new regime longer than a few weeks to make their mark and correct all of Maria Bells numerous mistakes. What they need is a major storyline. Right now characters are just wandering around without much purpose. Judging by Yesterdays story they have dumped Nina again. I think that’s a mistake. Hold on to the veterans you have. Take a look at how those returning vets have assisted GH.

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