Soap Opera Ratings: 'The Bold & the Beautiful' Rises in Total Viewers and Women 18-49

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November 27th, 2012


via Soap Opera Network:


November 12 – November 16, 2012

NOTE: On Wednesday, November 14, there was a national pre-emption from 1:30pm-2:30pm EST.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,343,000 (-31,000/-227,000)
2. B&B 3,324,000 (+139,000/+272,000)
3. GH 2,807,000 (-17,000/+433,000)
4. DAYS 2,419,000 (-134,000/-34,000)

1. Y&R 3.3/11 (same/-.1)
2. B&B 2.5/8 (+.1/+.2)
3. GH 2.1/6 (same/+.3)
4. DAYS 1.9/6 (-.1/+.1)


Women 18-49 Viewers
1. Y&R 799,000 (+41,000/-104,000)
2. GH 697,000 (+18,000/+62,000)
3. B&B 680,000 (+72,000/+32,000)
4. DAYS 549,000 (-46,000/-45,000)

Women 18-49 Rating
1. Y&R 1.2/8 (same/-.2)
2. GH 1.1/7 (same/+.1)
2. B&B 1.1/6 (+.1/+.1)
4. DAYS 0.9/5 (same/same)





Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Brooklyn

    I don’t think y and r getting a new regime warrants idiotic political analogies. Wrong venue.

  • donald accolla

    days 0of our lives is at its best i cant stand gh it sucks like a bad std days is on track for another 3 to 5 year pickup by nbc and eileen davidson as crazy kristen and the stud greg vaughan the ratings will go up even higher thanks to ken corday as boss and the writing team of gary tomlin and chris whitesell days is simply the best and days will outlast the other 3 soaps with days being the only soap in daytime take that gh y&r b&b they suck days rocks yes!keep it up days

  • LynTX

    Not trying to be negative, but how is DOOL at its best when it has loss 134k from preceding week and down from same period last yr? Only soaps showing gains this week are B&B and GH and GH gains are yr over yr. It appears that any increases are attributable to a return character, an event – nothing steady.

    Our 4 remaining soaps need to show steady increases to stay viable. Up one week and down the next isn’t going to get TPTB attention. Don’t know the remedy for steady sustained growth other than good s/ls. Hopefully they are moving in that direction.

  • Kayla Rae

    I agree that Days is certainly at its best in terms of quality. It definitely deserves much, much better ratings. It makes no sense except to realize that the ratings system is quite flawed and/or there is no accounting for the average viewers’ taste or lack thereof. DOOL rocks!

  • jonboyelk

    @Brooklyn the “idiotic” part wasn’t necessary. An analogy is an analogy. A bit of a stretch, I admit, but it just happened to come to mind.

  • obisgirl

    I checked, the week of 11/16 was Susan Flannery’s goodbye Irish party on B&B. and yesterday was her last episode :(

  • diana

    GH is getting the viewers it deserves, they brought back our favorites, Robert, Anna, Duke, Faison, Felicia, they have riveting and entertaining storylines with wonderful nods to history (the Edward Q tribute – perfection!) .. DAYS is just not doing it for me at all. The best epi I’ve seen in a LONG time was the Friday after Thanksgiving, which was a repeat of a 1997 episode! It just served to show why today’s DAYS just does not measure up. They need to take lessons from the new GH writer and give us the romance and adventure that made DAYS (and GH!) great.

  • Charlie Sheen

    I think all four of the soaps are on the top of their game obviously due to sweeps but out of the bunch GH has been the most consistent in quality since the summertime and the numbers clearly reflect that.

    B&B had a really emotional month with Queen Stephanie’s legendary character passing away on Monday’s episode which should be high-rated when those numbers are out at the end of next week. Now B&B has got another triangle coming up with Bill-Brooke-Katie so they’re going to continue cooking.

    Y&R is definitely better than it was these past few years but still not anything to really brag about it but it is better. They need some type of upper shift change too.

    DAYS has improved but sometimes I wonder if its b/c of sweeps but were going to find out in December and January where its at.

  • Jeff

    I was thinking that sooner or later they will wrap up some unfinished Todd/Tea business from OLTL on GH and reveal Victor Jr. isn’t dead. Can anyone else picture a Heather/Allison Perkins crazyhouse breakout? They end up in the same loony bin, and swap stories about Todd then escape….

    Looks like they are going to do some Tomas/Alcazar thing too, which really doesn’t make me happy. Never was a fan of either character. Hope that is real quick.

  • TimsDale4ever

    Any B&B fans on here? I can’t imagine that show without Stephanie. And didn’t some other long term characters exit with her? How are they going to fill in those HUGE gaps? And Brook without Stephanie doesn’t seem like a go either…… Jeff, I loved Allison Perkins. I FIRST started watching OLTL when they brought back Mitch for the first time in 2002. Then they brought back Allison to boot. What blew me away with that storyline was that because Viki, Jessica, Mitch, & Allison were being played by the exact same actors from 1986, it afforded them the opportunity to use alot of flashbacks. THAT storyline was the BOMB for me and oddly enough OLTL took home the outstanding daytime drama emmy during this time, and it was the only time they won this award. That’s an example of a great soap for me: when you use long term (meaning somewhat aged) characters upfront in current stories. Alot of the shows are scared of doing this as they may not attract that new, precious 18 year old fresh viewer, ATWT and GL basically crashed because they eventually lost site of this formula and long term fans left!….. Y&R basially looks NOTHING like it did just 20 years ago. I think that’s their problem or at least one of them. They have too many to count…..

  • Doug

    @Jeff – the story is not in viewers, but in women 18-49.


    Y&R -54%
    GH -57%
    B&B -42%
    DAYS -62%

    The bottom rated soap, Port Charles, did a 1.2/9, which is what top rated Y&R did this week.

  • Doug

    And if you want to go even young, to 18-34, Days was down a whopping 87% from 10 years ago. The young audience has virtually vanished.

  • Kitty

    Doug, the thing you aren’t aware of is that the 18-49 and 18-34 viewers are the ones that have changed the way they view these programs. It’s not that they aren’t watching, it’s that they aren’t being counted in this form of viewing data collection which is reported here. The ratings is a complicated issue because what used to be the standard-Nielsen. Network execs are now aware of this and are making suggestions to Nielsen as to how to get these viewers counted. The reason the viewers listed by you aren’t being counted is:

    #1. DVR viewing is only counted for soap operas when no commercials are fast forwarded. If even one commercial is fast forwarded, the viewer isn’t counted. 18-34 and 18-49 are naturally the demos that watch via DVR.
    #2. The Nielsen data is based on an average not actual viewership counts so it is merely an estimate not an actual count of anything.
    #3. Soapnet viewing adds another 500,000 per day for each soap on the air (other than B&B which isn’t on Soapnet). Most of those viewers are in the 18-49 demo.
    #4. Online viewing is growing incredibly. When online viewing information is provided, the soaps are always in the top ten of tv programs that are viewed online. The 18-49 demo are naturally the group that watches these shows online so they aren’t watching in the daytime.
    #5. On TV guides website, Y&R and Days are always listed in the top 5 tv shows searched.

    The shifts in how 18-49 viewers watch these programs is finally being recognized by the network execs thanks to alternative viewing collection systems such as rentrak(which actually counts viewership via info provided by cable providers instead of Nielsen’s antiquated estimations. Sony, the producer of Days actually paid for this info itself because it was aware of how many viewers were not being counted. Greg Meng, co-exec of days was quoted in a TV guide article in April that due to the results of this data, only one on four viewers were actually being counted. I have no doubt this is the case for all soaps not just Days. Also, it was the case for the cancelled soaps. Everyone I know that watched soaps 10 years ago still watch them now. And all of them are in the 18-49 demo too. But I don’t know anyone who actually watches the soaps in the afternoon so they don’t get counted.

  • Jeff

    Well, it would be interesting to compare primetime shows to the erosion too. I bet it’s pretty similar. My whole point is that this isn’t a daytime issue alone, and it’s not one particular soap’s issue. If you look at the way soaps have been treated, it’s as if they are THE sinking ship for the networks, when they aren’t sinking any more or faster than the network’s primetime shows.

  • Kitty

    Yes. I assure you the same things that have skewed the ratings data for soaps over the last ten years have done the same for all network programming be it prime time or daytime.. Many of the network affiliate stations around the country gave began using Rentrak’s data instead of.
    Nielsen’s data and the difference in the two collection systems has been drastic. One NBC affiliate is featured on Rentrak’s website as using Rentrak’s data to find a lead in to their new late afternoon newscast. They desired a strong 18-49 lead in to replace Oprah and what they found out was Days had the highest 18-49 of all their daytime airings so they used it as a lead in and the newscast has been successful. And I agree that soaps have been treated unfairly by the networks when they have experienced the same 18-49 viewer changes as primetime. The reason I think the networks treated the soaps that way is that in the past they relied on the soaps incredible income to subsidize the prime time budget. In fact that has been the production model for the networks ever since they began. So they figured talk shows would be a cheaper way to subsidize the primetime budget as they are much cheaper to produce!

  • Kitty

    Also, where the soaps are broadcast daily, if DVR is watched after midnight on the day that it originally aired, the viewer isn’t counted.

  • robert

    Not surprised of Days fall. B&B was amazing. Y&R is better, but still a lot to do. Days is the soap in most danger of cancellation.

  • LoveMEhw

    WOW, GH is doing great!

    Y&R is and will always be the highest rated soap opera.
    I don’t get that show at all, but obviously the 4 plus million viewers love it.

  • steven burton

    Jonboyelk, I agree with several of your points. The lemmings on Election Day for one. The new team at Y&R do need more time to drag this champion soaper, though I don’t watch it nearly as regularly as I did some years ago, back out of the doldrums. When ABC cancelled AMC and OLTL, I cast about for something to watch. DOOL was so laughable that I couldn’t watch it for more than a couple of shows. So I tried Y&R on again for a few weeks. It didn’t take. Just wasn’t interesting and it seemed as if the person helming the show took a story too far and didn’t know how to bring it back from the brink. GH has really gained from bringing back some of the veterans. Sorry to say it, but they are generally better actors and actresses and invest their characters with much more depth and breadth. Watching Heather return to menace the denizens of Port Charles was a true joy. She makes evil look like such fun. Giving Tracy,Monica and Luke more screen time and the return of Anna and Duke has really drawn some former GH viewers I know back into the habit of viewing the show again. Frankly, its been a breath of fresh air. The mob storylines have receded nicely into the background and the show is truly about multiple storylines and character arcs.

  • jonboyelk

    @stevenburton I’m thinking the new writer is starting with his ideas now, they’ll come to a slow simmer and then reach the boiling point. At least let’s hope. No, its not compelling must watch tv but I don’t find the scenes all that bad. Can’t even say there’s a single person I can’t stand and I’ve only returned to watching since the new regime took over. Too bad Ashley isn’t around. They should have at least recast in order to maintain a long running integral character. Weren’t there two other actresses who’ve played Ash? Maybe one of them is available. Y&T has always been a slow mover….but when the storylines reached their climax it was well worth it.

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