via press release:
TELEMUNDO MEDIA DELIVERS BEST NOVEMBER RATINGS IN NETWORK HISTORY AMONG TOTAL VIEWERS AND ADULTS 18-49
“Noticiero Telemundo” Fastest Growing Spanish-Language Broadcast Evening News, With 30% Year-Over-Year Growth among Adults 18-49
Telemundo’s Broadcast of Mexican Club León’s Quarterfinal Match against Cruz Azul Ranked #1 Program on Spanish-Language Broadcast Television among Men 18-49
MIAMI – November 29, 2012 – Building on the momentum of its best season ever in 2011-2012, Telemundo Media delivered the network’s best November performance in its history among total viewers (1,265,000) and adults 18-49 (660,000) during Monday through Sunday primetime, according to Nielsen.
Fueled by its unprecedented election coverage, led by anchor José Díaz-Balart, “Noticiero Telemundo” posted double-digit gains year-over-year, increasing +22% among total viewers (878,000 vs. 721,000) and +30% among adults 18-49 (402,000 vs. 310,000), making it the fastest growing Spanish-language broadcast evening news program year-over-year. The electoral coverage included Noticiero Telemundo’s award-winning team of journalists and political analysts, who reported from key locations across the country. Telemundo was the only Spanish-language broadcast television network in the United States to provide exclusive exit poll results.
During the week of October 29 in the aftermath of Hurricane Sandy, “Noticiero Telemundo” averaged nearly 1 million total viewers and 500,000 adults 18-49, the program’s strongest weekly performance ever in the network's National People Meter history.
Telemundo delivered nearly 1.7 million total viewers and 966,000 adults 18-49 for the popular Mexican first division soccer team Club León’s quarterfinal match against Cruz Azul on Saturday, November 17. The game ranked as the #1 program on Spanish-language broadcast television that night among men 18-49 (672,000). On Thanksgiving, Telemundo's presentation of the Fútbol Liga Mexicana semifinal game between León and Tijuana averaged 1.63 million total viewers and more than 1 million adults 18-49, marking the network's best performance ever for an FLM semifinal game among total viewers. Telemundo has aired the top three Apertura 2012 Liguilla games to date among adults 18-49, men 18-49 and total viewers.
Novela fans also flocked to Telemundo.com to get the inside scoop and interact with their favorite stars in November 2012, which resulted in double-digit growth for video streams in November, up +32% year over year, with 9.2MM video streams. Telemundo’s mobile apps also delivered double digit gains in all key performance indicators. Unique users increased by +17% month-over-month (212,000 vs. 182,000), while page views grew +12% (5MM vs. 4.5MM).
PRIME TIME HIGHLIGHTS
At 7pm, “Caso Cerrado Edición Estelar” delivered 1.65 million total viewers in November, its strongest delivery to date in 2012, and averaged 733,000 adults 18-49.
“Corazón Valiente” at 9pm increased delivery for the time period year-over-year among key demos, averaging 1.35 million total viewers (+10%) and 705,000 adults 18-49 (+5%).
“Pablo Escobar: El Patrón del Mal” averaged 1.63 million total viewers and nearly 1 million adults 18-49, increasing performance in the 10pm hour year-over-year by +14% and 27%, respectively.
During the month of November, Telemundo aired three of the top five movies on Spanish-language broadcast television in primetime among total viewers, including #1 ranked "Twilight" (1.61 million). Among adults 18-49, Telemundo aired four of the top five movies, including #1 ranked "Shrek Forever After" (857,000) and #2 ranked "Twilight” (813,000).
Source: The Nielsen Company, NPM, Live + Same Day, 10/29/12-11/25/12 vs. 10/31/11-11/27/11; prime based on M-Su 7-11pm strict daypart. Omniture SiteCatalyst, Nov 1-27, 2012 vs. Nov 1-27, 2011.