ABC's 'Scandal' Scores Both Season and Series Highs

Categories: Network TV Press Releases

Written By

November 30th, 2012

via press release:

ABC’s “Grey’s Anatomy” Triples its Adult 18-49 Lead-in at 9pm to Win its Hour

And Finish as Thursday No. 1 Drama for its 7th Consecutive Broadcast this Season

 

Scandal” Ranks No. 1 in its Hour in Adults 18-49 at a New Season High,

While Surging to New All-Time Highs in Adults 18-34 and Women 18-34

 

 

Grey’s Anatomy” (9:00-10:00 p.m.)

Returning strong after the prior week’s Thanksgiving preemption, ABC’s “Grey’s Anatomytripled its lead-in among Adults 18-49 at 9:00 p.m. (+200% over “Last Resort”) to win in its hour and stand as Thursday’s No. 1 drama for its 7th straight telecast this season.   During the 9’clock hour among young adults, ABC’s “Grey’s Anatomy” (3.0/8) beat out CBS’ “Person Of Interest” by 3% (2.9/7), Fox’s “Glee” by 36% (2.2/6) and NBC’s comedies by 88% (1.6/4 – “The Office”/”Parks and Recreation”).  In addition, the ABC drama once again dominated the hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

 

  • Building its Women 18-34 audience for its 2nd consecutive telecast, “Grey’s” posted its highest rating in 5 weeks – since 10/18/12.

 

Scandal” (10:00-11:00 p.m.)

ABC’s “Scandal” caught CBS’ “Elementary” to rank No. 1 in the 10 o’clock hour with Adults 18-49 (2.2/6), while leading by wide margins over NBC’s “Rock Center with Brian Williams” in Total Viewers (+97% - 6.7 million vs. 3.4 million) and Adults 18-49 (+144% - 2.2/6 vs. 0.9/2).  Additionally, “Scandal” led by double to triple digits over “Elementary” with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

 

  • Surging over its most recent telecast 2 weeks ago in viewers (+12%) and young adults (+10%), “Scandal” drew its 2nd-largest audience of the season and posted a new season high in Adults 18-49.   In addition the show spiked over its last telecast by 20% in Adults 18-34 and by 24% in Women 18-34, achieving new series highs on both counts.

 

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/29/12.

 

 
  • SarahL

    LOL at ABC getting out that press release before Scandal is adjusted down. I wish I worked at a network PR dept. It must be a fun job.

  • Dino

    We can only hope that Scandal’s ratings hold or increases because it is a good show and to be adjusted down every week gives us pause and makes us wonder what happened to the audience. Anyway I am hoping next weeks episode gives us great numbers.

  • THE OLD MAN

    I’m telling you, Shonda is throwing all her weight at the PR dept!

  • Bright

    LOL, love ABC’s PR people! :D

  • Babygate

    I hope Greys gets adjust up without bringing Scandal down. I don’t like Shonda Rhimes too much but Scandal is crazy good. The writing is superb. It’s like The Good Wife on steroids. The quality of the photography is akin to what you would expect from a theater release and the acting is quite good. The characters are played so, so well that you find yourself liking them in spite of yourself. And the chemistry between Fritz and Olivia is off-the-charts. I mean, just one look and you know how much they love each other. I see why ABC is not giving up on it. It’s just an exceptional show.

  • Dee Dee

    Rating will fall in the dumps if Fitz die.

  • Dee Dee

    This show will die as soon as an old man on life support if Fitz die.

  • Scandalfan

    I hope Greys gets adjust up without bringing Scandal down. I don’t like Shonda Rhimes too much but Scandal is crazy good. The writing is superb. It’s like The Good Wife on steroids. The quality of the photography is akin to what you would expect from a theater release and the acting is quite good. The characters are played so, so well that you find yourself liking them in spite of yourself. And the chemistry between Fritz and Olivia is off-the-charts. I mean, just one look and you know how much they love each other. I see why ABC is not giving up on it. It’s just an exceptional show.

    You echo my sentiment about the show.

  • Felkin

    I do enjoy this show. So, S01+S02 = 16 episodes, leaving 72 or 3 seasons of 24 a piece to reach the magic 88.

    Would this indicate, that a possible renewal would be for a full season (13+11), and then ABC can re-evaluate spring 2014 whether or not its on the syndication track?

  • ramona deshields

    scandal is superb television! it is drama , suspense and romance of the highest quality. i dvr it and watch it.

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