'CBS This Morning' Posts Gains in Viewers, Households and Women 18-49 Ratings

Categories: Press Releases

Written By

November 30th, 2012

via press release:

“CBS THIS MORNING” POSTED YEAR-TO-YEAR RATINGS GAINS, UP +9% IN VIEWERS, +5% IN HOUSEHOLDS AND +17% IN WOMEN 18-49 FOR THE WEEK ENDING NOV. 23

 

“CBS THIS MORNING” IS ALSO UP +11% IN HOUSEHOLDS AND +6% IN VIEWERS IN THE TIME PERIOD FOR THE NOVEMBER 2012 SWEEP COMPARED TO LAST YEAR

CBS THIS MORNING posted year-to-year ratings gains among viewers, households and women 18-49, according to Nielsen live plus same day ratings for the week ending Nov. 23. Editor’s Note: Ratings for CBS THIS MORNING for the week ending Nov. 23 represent a two-day (Monday-Tuesday) average, due to Thanksgiving holiday “specials.”

CBS THIS MORNING is also up in viewers and households in the time period for the November 2012 Sweep compared to last year.

CBS THIS MORNING

Week Ending Nov. 23, 2012 Week Ending Nov. 25, 2011 % Change

Viewers

2.67m 2.45m +9%

Households

2.0/07 1.9/07 +5%

Women 18-49

0.7/05 0.6/05 +17%

November 2012 Sweep November 2011 Sweep % Change

Viewers

2.77m 2.61m +6%

Households

2.1/07 1.9/07 +11%

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
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