via press release:
ON THE HEELS OF RECORD RATINGS FOR THE FEATURE FILM
SEAL TEAM SIX AND THESEASON TWO RETURN OF THE HIT SERIES DOOMSDAY PREPPERS, NATIONAL GEOGRAPHIC CHANNEL HAS MOST-WATCHED NOVEMBER IN NETWORK HISTORY
Network Up 57% in Prime from November 2011; Current Quarter Is Pacing to Be the Most-Watched Quarter in Channel History for P2+ and Across All Key Demos
(WASHINGTON, D.C. — November 30, 2012) A year under the new leadership of CEO David Lyle, President Howard T. Owens and Chief Marketing Officer Courteney Monroe, National Geographic Channel achieves its most-watched November in network history, according toNielsen.
The record month was driven by the hugely successful premiere of the critically acclaimed film SEAL Team Six on November 4, the record-setting return of the hit series Doomsday Preppers on November 13 and the highly rated special Space Dive, with its exclusive behind-the-scenes look at Felix Baumgartner’s death-defying leap from outer space.
For the month of November, NGC averaged a .3 P25–54 in prime hours of 8–11 p.m., up 57% from Nov. 2011, and a .5 HH rating, also up 32%. November is the network’s most-watched month in channel history with P2+ as well as P25–54, M25–54 and P18–49. The current quarter is pacing to be the network’s most-watched quarter in channel history in P2+ and across all key demos in both Prime Time and Total Day.
“This ratings growth is not only a testament to the new team we have in place and the hard work of so many others, but also exactly the response we were hoping to get from viewers and advertisers as we evolve our programming to create a dynamic, relevant and entertaining network,” said Lyle.
“The team has worked so hard over the past year, I am delighted we have achieved these results so far,” added Owens. “But our work is just beginning — in 2013 we have the return of Wicked Tuna, the premiere of our first feature film Killing Lincoln, our major miniseries event The 80s: The Decade that Made Us and many more exciting programs with some of the best producers in the business.”
“Over the past year, the team has worked tirelessly to take our marketing efforts to the next level, establishing appointment viewing of signature series and major special events which create media buzz, critical reviews and passionate viewer interest,” concluded Monroe. “This is just the beginning, and we have great plans in place for 2013.”
SEAL Team Six kicked off the month with a record-breaking 2.2 HH rating, 1.4 in the P25–54 demo and 1.9 for M25–54, averaging 2.7 million persons 2+ over the entire two-hour premiere, with more than 4.7 million total viewers 2+, including 2.2 million viewers in the key P25–54 demo, tuning in to at least six minutes of the film. The feature film ranked as the highest-rated telecast on NGC since the premiere of George W. Bush: The 9/11 Interview in August 2011, which had a 1.7 P 25–54.
The film, hailed by critics as “gripping” and “an exciting drone-and-dagger film that generates a ridiculous amount of suspense,” was executive produced by Hollywood mogul Harvey Weinstein and directed by John Stockwell (“Into the Blue,” “crazy/beautiful”).
The season two premiere of NGC’s No. 1 series Doomsday Preppers on Tuesday, November 13, got viewers to “bunker down” — and became the highest-rated new season premiere in the channel’s 11-year history, averaging P25–54 1.0 rating. The broadcast also became the network’s highest-rated Tuesday night telecast. A total of 1.3 million viewers over age 2 and 863,000 viewers in the key P25–54 demo tuned in to the premiere.
Space Dive, which premiered Sunday, November 11, had a .57 P 25–54 with an estimated 804,000 P2+ tuning in. Other top telecasts of the month driving the record ratings include episodes of top-rated series Drugs Inc. and Alaska State Troopers
National Geographic Channel
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channels US are a joint venture between National Geographic and Fox Cable Networks. The Channels contribute to the National Geographic Society’s commitment to exploration, conservation and education with smart, innovative programming and profits that directly support its mission. Launched in January 2001, National Geographic Channel (NGC) celebrated its fifth anniversary with thedebut of NGC HD. In 2010, the wildlife and natural history cable channel Nat Geo WILD was launched, and in 2011, the Spanish-language network Nat Geo Mundo was unveiled. The Channels have carriage with all of the nation’s major cable, telco and satellite television providers, with NGC currently available in over 79 million U.S. homes. Globally, National Geographic Channel is available in 440 million homes in 171 countries and 38 languages. For more information, visit www.natgeotv.com.