USA Invites 'Psych' Fans to Craft Tagline for New Season
via press release:
IN A NETWORK FIRST, USA INVITES “PSYCH” FANS TO UNLEASH THEIR CREATIVITY
BY CRAFTING THE TAGLINE FOR THE SEASON SEVEN MARKETING CAMPAIGN
Fans Have Been Waiting For iiit… And Now They Can Tag iiit
USA is rewarding its loyal fan base by giving them an unprecedented invitation to create a brand new tagline and have their words immortalized in the show’s marketing campaign as PSYCH returns for its seventh season on Wednesday, February 27, at 10/9c. Starting today, November 30 through December 23, Psych-Os can visit the Psych Tag iiit app on USANetwork.com or the show Facebook page to submit, review and rank taglines.
Fans can insert their own tagline right onto the official season seven poster online, share their masterpiece in the PSYCH gallery, and rate their favorites. The entries will be narrowed down to seven finalists – reflecting the seventh season – with the voting taking place on December 31, 2012 through January 4, 2013, with the fan favorite announced in January. Previous PSYCH taglines have included “To Predict and Serve,” “Solving Crime is a Serious Business, Sort Of,” and from season one, “Fake Psychic, Real Detectives.”
PSYCH stars James Roday as police consultant Shawn Spencer who solves crimes with powers of observation so acute the precinct detectives think he’s psychic. The show also stars Dulé Hill, Corbin Bernsen, Timothy Omundson, Maggie Lawson, Kirsten Nelson and Kurt Fuller. Season seven will explore Gus’ (Hill) personal life, feature the wedding of one of the main characters and deliver new ‘Psych-isms’ crafted for the series’ legions of devoted fans, affectionately known as PSYCH-Os. Parminder Nagra will recur as Gus’ girlfriend, exposing his romantic side and creating jealousy with Shawn. Additional guests include Katy Mixon, Garcelle Beauvais, Jeffrey Tambor, WWE’s Big Show, as well as the return of Cybill Shepherd and Kristy Swanson. Season seven will also mark the 100th episode of USA’s longest running series currently on air. PSYCH is produced by Universal Cable Productions.
While waiting for PSYCH’s return, fans can play Emmy-nominated HashTag Killer, the seven-week murder-mystery social game which pulls fans into the storyline and the plot as they are task with utilizing multiple platforms and social outlets to help “Sean” and “Gus” solve the case of the “Hashtag Killer.” Unfolding in real time, users can pull in their Facebook friends to play along and acquire clues and affinity reward points in return for their engagement with text messages, video, audio feeds, interactive crime scenes and mini-games.