Soap Opera Ratings: All Soaps Down in Women 18-49 & Total Viewers

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December 1st, 2012


via Soap Opera Network:


November 19 – November 23, 2012

Numbers are based on Live+Same Day ratings

Note: Due to the Thanksgiving holiday, soaps only aired Monday-Wednesday

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,378,000 (+35,000/-154,000)
2. B&B 3,206,000 (-118,000/+18,000)
3. GH 2,759,000 (-48,000/+302,000)
4. DAYS 2,347,000 (-72,000/-190,000)

1. Y&R 3.2/10 (-.1/-.2)
2. B&B 2.4/7 (-.1/same)
3. GH 2.0/6 (-.1/+.1)
4. DAYS 1.8/6 (-.1/-.1)


Women 18-49 Viewers
1. Y&R 738,000 (-61,000/-141,000)
2. B&B 618,000 (-62,000/+59,000)
2. GH 618,000 (-79,000/+2,000)
4. DAYS 533,000 (-16,000/-170,000)

Women 18-49 Rating
1. Y&R 1.2/8 (same/-.2)
2. B&B 1.0/6 (-.1/+.1)
2. GH 1.0/6 (-.1/same)
4. DAYS 0.8/5 (-.1/-.3)




Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.


    Honestly thats still good ratings for GH. It only dropped a small number of viewers and it was before Thanksgiving. It was an amazing Thanksigivng and great week for GH. Y&R had a good week as well. The new regime needs time and that was good viewers on a Friday for a repeat.

  • Mike

    From looking at all the ratings over at SON, B&B sadly had the biggest loss in Total Viewers but GH was the biggest loser in both 18-49 and 18-34.

    Surprised that NBC did not issue a press release about Days big gain in 18-34. They tied with GH in the 18-34 rating for #1. Strange that Days would pick up so many 18-34 viewers on a holiday week.

    I am really sad that B&B had a bad week for Stephanie’s story. That was so good.

  • Mike

    Looking at the repeat numbers that is where the soaps cannot even begin to compete with the replacement show The Chew. It repeats very well usually not too far off from original episodes.

    I never could figure out with all the talk on the Internet about people wanting classic episodes even when they are shown they never get good ratings at all.

  • Sophie

    Just so glad GH is doing so well. It really has been so good. All the vets that have come back. And the writing is really good. THANKS GH!

  • DenverDean

    Headline WRONG – Y&R was UP in Total Viewers. Yes, all soaps down in 18-49, but not all down in total viewers. Not surprised by B&B drop – very depressing storylines.

  • Mike

    The syndicated ratings that were just released for the week before these soap ratings. Several of the talk shows including Katie had record ratings. It will be interesting to see on Tuesday if they dropped for Thanksgiving week as well.

  • Pat Carpenter

    Would somebody tell me how Drake Hogestyn EVER got hired as an actor?
    The guy cannot act! Everything he does looks fake. He is so bad you think, “he is putting us on”, but he is not.
    The way he walks, combination, flexing, and a bad “John Wayne immitation”. The way he talks, combination, a sexy whisper, (he thinks, I guess), And a bad “Elvis sneer”.
    Facial expressions, raised eyebrows, and others, downright COMICAL!
    Lastly, why does he always stand SIDEWAYS to the camera, and is always talking to the other character, over his shoulder?? None of the other actors do this, and it looks ridiculous.
    This guy is so bad, every day it looks like he gets a manual out on how, not to act, and proceeds to do it.
    Please, Ken Corday, stop embarassing your “show”, get this guy off, and give one of the thousands of starving actors out there, a chance.
    We had better acting in my “High School Senior Play”.

  • Mike

    Drake Hogestyn has the looks and charisma. Evidently both have served him well. He still has one of the biggest rabid fan bases in daytime. Even at his age he still tops the polls each week over at We Love Soaps along with Deidre Hall and they are always the top couple.

    Not that you really can put a lot of stock in on line polls as far as ratings, but he is one of the stars that the mags constantly use to sell the mags too.

    What is one more bad actor on soaps or even television or the movies for that matter. Many actors and actresses get by on their charisma and looks. And they do it because their fans eat it up.

  • Derrick

    Y&R and B&B have been good lately. Expect a big jump for B&B with Stephanie’s death!

  • Melanie

    @Pat, I personally never got Drake’s appeal either as he does nothing for me, but like Mike said, his fans really love his charisma and you can’t deny that he is extremely popular amongst his fan base and in the soap opera world.

    I was off last week for Thanksgiving break and having not watched GH in a while, I have to say, I enjoyed the episodes I saw. Sad the Edward died, but it was nice seeing Skye and Ned again. I also saw an episode this past week when Carly and Skye got into a smackdown and they both discovered that Tomas Delgado looks exactly like Lorenzo Alcazar and that Blair married him, LOL!! This will make some very interesting conversation when Blair comes back to town! Don’t really miss Jason though because I got tired of his frowning all of the time. It got very tiresome. I would like to see Michael and AJ get a chance to keep knowing each other because I have always felt, AJ was not treated very nicely by Sonny or Carly or Jason. He had his reasons for doing some of the things he did, although I don’t condone all of them. He just wanted to get to know Michael when he was a baby and was never given the chance really. Ellie and Spinelli are kinda cute but I am still pulling for him and Maxie to get back together. Nice to see Robert Scorpio back. Tired of the Connie/Kate storyline, so that needs to end because it has gone on for too long. I read that Lucy Coe was coming back and the Nurses Ball will take place again. Should be interesting. The most interesting for me is the possibility of Maxie being the surrogate for Lulu and Dante’s baby. This can either go very well or horribly bad, since Maxie had a heart transplant as a child, so I hope Carlivati doesn’t turn this into a tragedy by that having to turn up some complications. Please, let’s have a healthy child and a happy ending for once. I was getting so frustrated with the direction of the show earlier in the year, I had to give it a break from watching, but I think taking a break has made be enjoy it again.

  • Kelby

    Y&R and DOOL are still no better this week than they were last week. The teen actors on Y&R are ugly and can not act. Fen, Summer and that other ugly boy have to go. Who is casting these s….y folks! The other stories and characters still have no direction. What a bore! DOOL is already s……g up the Kristen story. Why would John be so stupid about Kristen? This makes no sense what so ever. You would think he didn’t know this woman from anywhere. At the very least he would not spend a moment of time around her after all she has done. The Will/Sonny/Nick/Gabi story is putting me off as well. Are the writers going back on Will’s sexual orientation a bit? At this point it looks like the 80s all over again with Steven Carrington on Dynasty. Come on writers! He professed to be gay, gay, gay…Yet, he fell on top of Gabi and had sex with her. Dumb! Now she is pregnant. If he is bisexual that is one thing, but these writers are just s……g around with this for now. Lack of consistency = bad writing. My soaps still s..k! Not pleased. Not watching. DOOL looks the worst as far as loss of viewers. I see why. Personally, I think the acting on Days is still better than Y&R at the moment in time.

  • diana

    too bad the ratings weren’t better for GH, that Thanksgiving epi for Edward Q was amazing! Every day GH has a good episode, and some days are great! I’m excited to see the veteran actors given meaningful storylines. Most of all, I’m glad it’s getting away from “all mob, all the time”. Looking forward to GH every day. Still have no interest in DAYS, the only epi I watched last week was the “retro” one from 1997. Thoroughly entertaining! (I was not watching DAYS during that time, so that was a new episode for me)

  • chris

    i missed the “retro” episode with the actress who portrays Kristen playing Susan Banks. Was this the episode where Marlena and Kristen were both locked up in the basement and Laura slapped Susan and her fake teeth ended up in someones champagne glass? If so that was a classic episode and that week in the ratings back into 1997 almost made Days the #1 soap

  • Kevin A.

    I have been watching Y&R since on and off for years, and I can honestly say it has become the most BORING, UNWATCHABLE soap on the air. I cannot believe they are letting Jeff Branson go. Phyllis and Ronan are the hottest couple on Daytime since, I can’t even remember. They are the main reason I watch. All this corporate crap with Neil, Jack, Victor, and Tucker is unbearable. Not to mention Kevin and Chloe whining about money day in and day out. So sick of it. I’m sure the ratings will continue to plummet. Where’s the romance and passion? There are so many underused characters sitting around: Jill, Nikki, Ronan, Chelsea, Gloria. MICHELLE STAFFORD is carrying this show at the moment. Every scene with her is a pleasure to watch. Nevertheless, I’m sticking with GENERAL HOSPITAL. It’s must see DAYTIME TV!

  • LynTX

    @ Kevin A – agree that Y&R is currently boring and unwatchable. While I enjoy some aspects of the character of Phyllis, don’t agree that she is carrying the show nor should she. Y&R is an ensemble, with interwoven s/ls that should involve multiple characters, to allow it to appeal to a wider audience. Until and unless TPTB can get it back to its core, don’t see its ratings improving significantly.

  • JNewt

    Monday: 2.4/3,222,000
    Tuesday: 2.4/3,235,000
    Wednesday: 2.3/3,161,000

    Monday: 1.8/2,303,000
    Tuesday: 1.8/2,391,000
    Wednesday: 1.8/2,361,000 (did not count)
    Friday: 1.4/1,878,000 (classic episode – did not count)

    Monday: 1.9/2,623,000
    Tuesday: 2.0/2,847,000
    Wednesday: 2.0/2,807,000
    Thursday: 0.6/776,000 (repeat – did not count)

    Monday: 3.3/4,407,000
    Tuesday: 3.2/4,288,000
    Wednesday: 3.3/4,439,000
    Friday: 2.1/2,883,000 (classic episode – did not count)

    GH is still doing very well as its gotten consistently over 2.6 million now.

    Y&R and B&B have been pretty consistent week to week but most of the spark is coming from B&B.

    NBC looks like they should repeat the old episodes more often as that episode almost reach 2 million.

  • Lance

    DOOL has been so inconsistent since August. One day it seems to be getting its groove back. The very next day it can be as boring as hell (This past Monday’s episode was the perfect example. Dullest episode ever.) All of the pieces seem to be there but beside the Kristen/John/Marlena/Brady storyline (Bed Brady now, Kristen!), the Will/Sonny storyline & the chemistry between EJ & Sami, the rest lately has been dead weight. Nick’s comeback so far has been a letdown, Chad is being seriously wasted, the Nicole/Eric storyline has possibilities but will the writers scr*w it up and PLEASE put the Daniel/Jenn sl out of its misery once and for all and then move on. It was great to see Stefano & Kate back onscreen again this week but will it be just a backburner sl that goes nowhere. There are just so many opportunities there that have yet to be explored but TPTB don’t seem to be listening to their viewers and just keep pushing their own agenda. Shame.

  • Mike

    Lance, To me that has been Days problem for years. I have not watched the show consistently since the Melaswen mess. I tuned out pretty much when Marlena’s coffin went flying through the air. Watched bits and pieces here and there and stuff, and followed it in the news. But it just seems like for a long time every few months there is a new vision of the show. Before it even has time to catch on, a new article comes out with a new vision to save the show.

    For me as a viewer I get frustrated with things like that. Just like with Y&R right now, I wasn’t enthralled with MAB’s stories but I can’t say that I am any happier with the new writer just dropping stuff. And from what I read has no intention of finishing out stuff. That is just frustrating to me after I sat there and muddled through stuff. I just feel the writers owe it to the viewer to wrap it up even if it is quick. And not just drop it and move on.

  • Kayla Rae

    I have always found DOOL to be consistently very good and as of the last few months it has been especially superb. And, Pat, I couldn’t disagree with you more about Drake Hogestyn. I think he’s a great actor and I’m so glad he’s an integral part of Days.

    I’m truly loving the Will/Sonny/Gabi storyline as well as the Kristen/Marlena/John/Brady storyline. Oh, and the possibilities for the Eric/Nicole plot are delicious!

  • Greg

    This is what Y & R NEEDS to do in order to gain more viewers:

    Keep Jill on permanently (she should be the successor for when the wonderful actress who plays Kay passes on) Give Jill a new love interest…how about with a young mysterious man?

    The AMC actors have done nothing but help destroy this show…Heather, Ronan, Chelsea…(Jeff Branson and Melissa Egan did not help AMCs ratings, folks). Time to get rid of the AMC actors. Even Sarge. Love Darnell but he doesn’t belong on this soap.

    Keep Nina front and center. Use the vets more. Focus on them, their children and their relationships with prospective love interests.

    Seriously…get rid of some of the new younger cast and do not recast those roles for at least a year! The young cast is not bringing in younger viewers!!!

    Have Adam struggle with his sexuality! PLEASE! The guy would never have slept with another man just to keep some guy from finding out what he was doing to someone. The guy is gay, or have him be daytimes first bi-sexual character. Have Adam be involved with a man and woman. Why not? Personally I’d just have Adam come out as being gay and leave it at that. Adam was MORE INTERESTING as a person/character when he was sleeping with Rafe and gaslighting Ashley!!! I wish Days of Our Lives would bring on a new gay character…a guy from Sonny’s past…who reveals he is HIV positive…thus putting fear in Sonny and Will’s relationship…but after several HIV tests over time they’d learn they were not affected. Y & R could do something similar. Its what is happening as we speak around the world…the HIV/AIDS epidemic is not going away. Keep AIDS Awareness going!!!

    Return to some mysteries…not whodunits! Get rid of deadweight and focus on the characters fans love the most while bringing back past characters, and creating new interesting ones with mysterious pasts!!!

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