Soap Opera Ratings: All Soaps Down in Women 18-49 & Total Viewers

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December 1st, 2012


via Soap Opera Network:


November 19 – November 23, 2012

Numbers are based on Live+Same Day ratings

Note: Due to the Thanksgiving holiday, soaps only aired Monday-Wednesday

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,378,000 (+35,000/-154,000)
2. B&B 3,206,000 (-118,000/+18,000)
3. GH 2,759,000 (-48,000/+302,000)
4. DAYS 2,347,000 (-72,000/-190,000)

1. Y&R 3.2/10 (-.1/-.2)
2. B&B 2.4/7 (-.1/same)
3. GH 2.0/6 (-.1/+.1)
4. DAYS 1.8/6 (-.1/-.1)


Women 18-49 Viewers
1. Y&R 738,000 (-61,000/-141,000)
2. B&B 618,000 (-62,000/+59,000)
2. GH 618,000 (-79,000/+2,000)
4. DAYS 533,000 (-16,000/-170,000)

Women 18-49 Rating
1. Y&R 1.2/8 (same/-.2)
2. B&B 1.0/6 (-.1/+.1)
2. GH 1.0/6 (-.1/same)
4. DAYS 0.8/5 (-.1/-.3)




Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Stephen Judson


    You want then to focus on vets, children, and their relationships. But you also said get rid of the younger cast, essentially the kids. How does that work?

    The AMC actors are not exclusive to AMC, a show that is cancel. They need work as well.

  • sofaspud

    @ Mike

    I don’t know about the other soaps, but whenever ABC runs a “Classic” episode it’s anything but. It’s usually some steaming pile from the last 5-6 years under Guza’s reign of terror. A lot of people didn’t want to see it then and even less want to see it again. Next time show Tracy almost killing Edward, or Stone dying of AIDS, or one of the old Nurses’ Ball episodes. Maybe they could show Carly telling Bobbie she’s her daughter, or Laura running off with Luke, or when Steve Hardy died. The most recent one was from the recent regime (better) but had aired less than 6 months ago. Really?

  • robert

    The holiday hurt the ratings. Y&R was pretty good.

  • robertsprague

    I happy to see bob gunza gone from gh the show is gtting better frank and ron are doing agood job that’s all gunza wanted to do was the mob storylineover and over. it really was the sonny and Jason show.we now have are greats on the show anna Felicia Robert heather along with monica tracy luke all the wonderful actors from he past who are amazing actors.but im still wondering why they haven’t brought back Jackie zeman she is awonderful actress it cant really be because of the plastic surgery that is so vain ive seen mrs zeman and she looks fine there is definitely story line for her aka carly luke micheal and lula and now lucy how can you bring lucy back with out bobbi there it wont be the same with out there cat fights the show should be about talent not beauty you win awards with talent keep that In mind frank and ron bring are beloved favrites home Jackie zeman and genie francis and please keep robin mattison on the show we love her.

  • jonboyelk

    @sofaspud Totally agree! They do the same thing with OLTL and GH, showing back to back “classic” episodes on Soapnet, but these episodes are from 2007!! Hardly classic. “Luke and Laura on the run” is classic. Who wouldn’t rather have a 70s flashback? I did enjoy Y&Rs after-Thanksgiving episode with, on my opinion, the only real Victoria, not the sad-sac recast. Then again, people were out Black Friday shopping and probably not interested in tv anyway.

  • Greg

    Stephen, I didn’t mean to get rid of ALL the children on the show! Just some of the younger cast that isn’t cutting the mustard with the viewers.

  • Pat

    Kayla Rae, You Must be KIDDING If You Think Hogestyn Is A Good Actor. He Is The Worst Actor I Have Ever Seen.

    Answer Me This, Have You Ever Seen Him In Anything Else Besides “Days”.

    No, And You Won’t, He Is Terrible!

  • TimsDale4ever

    “All this corporate crap with Neil, Jack, Victor, Tucker is unbearable not to mention Kevin & Chloe’s whining about money day in and day out.”

    Kevin A — LMAO — I have been preaching this for months. A few weeks back I posted that “Y&R does not have enough business storylines”. Isn’t in awful? Like having your teeth cleaned. One dreaded scene ends and the next one is yet someone’s else’s business problems. Why can’t the people running this show see that? The TAG & GRAB bs was horrible the second it started and they are STILL talking about it, and to make matters worse, now Chloe and Chelsea are trying to start this sewing the latest fashions company or what not, and start the company in Chelesa’s guest house. Just shoot me now!

  • TimsDale4ever

    Let’s face it people the glory days of daytime are behind us. The people that created these gut wrenching storylines are no longer with us like — Viki’s split personality along with the dreaded Mitch on OLTL; Vanessa Prentiss “befriending” Lori Brooks and trying to frame her for her own (suicidal) death, Suzanne Lynch driving Katherine crazy to get all of her assets; Katherine and Jill (Brenda Dickson) fighting over teenage Phillip, all on Y&R; Lucinda’s nightmare that her adopted Lily’s birthmother was Iva Synder, and the entire Douglas Cummings murder mystery surrounding Kim & Frannie, both from ATWT…. I’m sure there are tons from all the other shows that I missed. I simply could not take my eyes off of these shows for decades. God, those were the days!!!!!!!!!

  • Mike

    Tims, I totally agree with you. Sadly it wouldn’t have to be though if they would just hire some writers with talent. And writers that didn’t feel it was their number 1 goal to satisfy online soap opera fans. Just look in particular what Maria A. Bell did while she was there. It was like she took a play book out of the things that soap fans had complained about most and tried to change them. Like Philip not being dead or Jill and Kay not being mother and daughter. And so on.

    And they all seem to think that if they can keep fan bases arguing then that is the key to better ratings. Even one of the writers on Days said that was their goal last year to keep fans discontented and they would tune in.

    The key is stories folks. yes fans will tune in for big weddings and stuff or couples sleeping together but they won’t stay tuned in afterward if the story is not there.

    And these idiot writers on the soaps these days don’t know how to tell a good story even if they tried.

    And I don’t even think half the time anyone is actually overseeing any of the shows. Primetime or daytime.

    I have recently gotten into Brothers & Sisters on Netflix. Never watched it when it was on. I have loved some of the stories and the acting has been great. It is very soapish.

    But man who was overseeing the writing on this show. In one episode on character turns 50 and in the same episode her Mom tells someone she is 63. That made her 13 when she had her.

    A few episodes later a man from the past comes back and she says she was 19 when she found out she was pregnant — not 13. The man says that it was 45 years ago. The same character they were referring to had just turned 50 a few episodes earlier. It would have been so bad if they hadn’t made the whole episode revolve around the fact that she was 50 and had been telling people she was 40.

    These folks are making bigger bucks than what they did years ago. They have better technology, and better ways to communicate. Yet the shows are a whole lot worse than they ever were.

  • Oneday Soon

    I have to say I only watch two and not consistently. The writing is horrible. Sometimes I think kids in a high school play perform better. No plot whatsoever. What really gets me is the scenes last 5 secs and then another toilet paper commercial..If you are going to have only 20 minutes of the show & the other 40 minutes of advertising, could you at least change them once in a while? I remember my mother watching these shows in the 60-70’s, granted they moved much slower, but they did have a plot/storyline that made sense. Today, they move much quicker, with no storyline and nothing makes sense. How will they keep it going without losing viewers? They need better writing or take them off the air and put on more game shows, talk shows, cooking shows…Please soap operas, get your act together or you will soon be gone…

  • TV Gord

    Is it possible to have one story that compares the ratings for all of the network daytime shows, soaps, talk shows and game shows? It seems impossible to decipher which genre is coming out on top, with all of the various demos and so on.

  • Jill

    Soaps for years upon years have had low rarings during a week in which there is a holiday. The Friday after Thanksgiving DAYS ran a rerun from 1997. It was entertaining however I’m ready for the storylines on DAYS and Y & R to HOT again. I think DAYS is setting a precedent for something big around both Kriten/John/Marlena as well as a storyline with Hope going a new direction. Should be good tv watching in Jan and Feb!!

  • moshane58

    Hope all the remaining soaps do good.We don’t need to loose anymore for stupid cooking and talkers.To bad they don’t count soapnet and other countries who watch our soaps.

  • Mike


    Wouldn’t it be wonderful if the holidays brought bigger ratings like they once did.

    Here’s Christmas week from 2005:

    Total Viewers
    1. Y&R 5,501,000 (+195,000/-71,000)
    2. B&B 4,515,000 (+186,000/+83,000)
    3. DAYS 3,623,000 (+390,000/-448,000)
    4. ATWT 3,590,000 (-91,000/-315,000)
    5. GH 3,463,000 (+78,000/-292,000)
    6. AMC 3,386,000 (+226,000/-616,000)
    7. OLTL 3,159,000 (+107,000/-451,000)
    8. GL 3,002,000 (+44,000/-194,000)
    9. PSNS 2,474,000 (+312,000/-415,000)

    Thanksgiving Week 2005

    Total Viewers
    1. Y&R 5,451,000 (+200,000/-91,000)
    2. B&B 4,450,000 (+105,000/+576,000)
    3. ATWT 3,586,000 (+144,000/+175,000)
    4. GH 3,338,000 (-206,000/-643,000)
    5. DAYS 3,335,000 (+193,000/-285,000)
    6. AMC 3,213,000 (+125,000/-619,000)
    7. GL 2,968,000 (+30,000/-41,000)
    8. OLTL 2,932,000 (-169,000/-643,000)
    9. PSNS 2,347,000 (+223,000/-332,000)

    The last year that the were all consistently up during Holidays was 2008:

    Thanksgiving week 2008

    Total Viewers
    1. Y&R 5,109,000 (+29,000/-307,000)
    2. B&B 3,822,000 (+251,000/-69,000)
    3. GH 2,953,000 (+134,000/-165,000)
    4. ATWT 2,815,000 (+160,000/-63,000)
    5. OLTL 2,760,000 (+80,000/+116,000)
    6. AMC 2,758,000 (+168,000/+172,000)
    7. DAYS 2,731,000 (+33,000/+25,000)
    8. GL 2,192,000 (+207,000/-290,000)

    Christmas 2008:

    Total Viewers
    1. Y&R 5,254,000 (+30,000/-498,000)
    2. B&B 3,568,000 (-257,000/-308,000)
    3. DAYS 3,007,000 (+199,000/+57,000)
    4. GH 2,955,000 (+155,000/-82,000)
    5. OLTL 2,769,000 (+85,000/-10,000)
    6. AMC 2,732,000 (+42,000/-103,000)
    7. ATWT 2,686,000 (-218,000/-376,000)
    8. GL 2,057,000 (-119,000/-526,000)

    Holiday weeks used to bring more viewers, but now sadly they don’t. Due to that I don’t use holiday weeks as an excuse for low ratings as some folks want to. If the soaps were better and telling better stories then folks would still make time for them. I know that just like TimsDale was saying when the stories were great I felt compelled to tune in or to make time to tune in.

    Even with my DVR sitting there with episodes on sometimes I will watch something else and put off watching esp. Y&R now. It just seems there is always something more interesting to watch or do.

  • TimsDale4ever

    Thanks for all the figures Mike — wow. I love all our venues for viewing television, movies, etc., but I feel like the industry has hurt its on self. With at least 5 ways to view Y&R today, there is just no reason to make sure you’re home at 12:30 pm to see it — Why would you when there are so many other ways to catch it later — and many if not all of these later viewers are not being counted in the original figures. I VCR’d ATWT for 20 years and if I missed it it was gone forever — there was no other way to view it. Even if I was a Neilsen family my viewing would not have counted as I was watching from a recording and I think the advertisers assumed I fast forwarded through the commercials (which I did God bless the companies that made the VCRs), so CBS wouldn’t have cared that I watched the show or not. So sad… I wish we had ratings from the 70’s and 80’s (the heyday of daytime). Those figures would probably be double what Mike posted above. Amazing that that many people were watching back then — but then again, the shows were DYNAMIC and there weren’t 500 cable channels either.

  • jmfloyd13@gmail.com

    Greg, I agree. Love it, maybe we should write for YR because she is sick. Lol

  • Brad

    It’s true the numbers were higher but back then the only other way to watch was VCR. I remember reading an article on All My Children that stated at it’s peak in the 80s it had 10 million viewers a day but it was also the most widely recorded television show in the United States. So a heck of a lot of people were recording back then too especially since they worked, Etc. I also posted on last weeks ratings report I believe where a local news station did a story on Y&R and it was stated that an additional 30-40% DVR the show which would put it at 6 million or more plus 500,000 for it’s first airing alone on soap net not counting the late night and morning airings and it’s one of the most viewed shows on CBS.com.

  • Brad

    It was also one of the most search television shows on bing internet search.

  • Kayla Rae

    I continue to disagree with you, Pat, about Drake Hogestyn. He is definitely a superior actor to Josh Taylor who plays Roman, that is for sure. We’ll have to agree to disagree. I’m not the least surprised that Drake remains ever popular among soap watchers!

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