Soap Opera Ratings: All Soaps Down in Women 18-49 & Total Viewers

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December 1st, 2012


via Soap Opera Network:


November 19 – November 23, 2012

Numbers are based on Live+Same Day ratings

Note: Due to the Thanksgiving holiday, soaps only aired Monday-Wednesday

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,378,000 (+35,000/-154,000)
2. B&B 3,206,000 (-118,000/+18,000)
3. GH 2,759,000 (-48,000/+302,000)
4. DAYS 2,347,000 (-72,000/-190,000)

1. Y&R 3.2/10 (-.1/-.2)
2. B&B 2.4/7 (-.1/same)
3. GH 2.0/6 (-.1/+.1)
4. DAYS 1.8/6 (-.1/-.1)


Women 18-49 Viewers
1. Y&R 738,000 (-61,000/-141,000)
2. B&B 618,000 (-62,000/+59,000)
2. GH 618,000 (-79,000/+2,000)
4. DAYS 533,000 (-16,000/-170,000)

Women 18-49 Rating
1. Y&R 1.2/8 (same/-.2)
2. B&B 1.0/6 (-.1/+.1)
2. GH 1.0/6 (-.1/same)
4. DAYS 0.8/5 (-.1/-.3)




Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Kayla Rae

    I am so looking forward to the Horton family Christmas tree trimming tradition again this year as always. Must-see tv on DOOL!

  • cab

    Did NBC and Days realize that this was November=sweeps. Not too much going on. The Gabbie pregnancy storyline; really is that the best they came up with. Need more action; mystery and suspense. Don’t get me wrong it is still interesting I am recording it every day, but I know they could have done better. Loved the retro episode, would like to see Jaime Lynn Baur back as Laura Horton for Jennifers sake. Can not wait for the tree trimming tradtion, reminds us of favourites that have not been around. Still Days is part of my family.

  • jonboyelk

    @cab if Jaime Lyn Bauer came on DOL I would even watch…..and I don’t watch DOL. She was awesome back in the day on Y&R.

  • Sophie

    Aweful Nov. sweeps for Days. It wasn’t exciting at all. I found it more boring than Oct. Which was pretty BORING. I don’t like these new writers. We are suppose to believe Brady and Kristen are hot for each other. This writing team just writes for there favorites. Days is AWEFUL!

  • Kayla Rae

    OMG, you guys who are knocking DOOL…you must be watching an alternate reality Days as the Days I have been watching has been remarkably intriguing and entertaining…LOVE it!!! To say it has been boring makes me laugh and know that you surely cannot really be watching it…DOOL continues to be must-see tv! Love what the writers and actors are doing! You rock, DOOL!

  • Sophie

    What is so good about it? Dannifer NO, Will, Gabi, and Nick No. Ej, Sami and Rafe, NO… Kristen and Brady NO. And the ratings show it… Just saying, I’ve been watching, and since Aug, it’s gone down to me. I think it was better a year ago. Last Nov the ratings were much better. What do you really like on there? I just find it really BORING!

  • Mike

    Brad, Two things have changed big time since the 80s though. Even though the shows were recorded then too, the live viewers were still high. Live viewers are still what makes up where the money comes from. Now it is reversed live viewers are much lower and even more people are recording or watching via other venues. Technology and ways of viewing are constantly changing, but it got more advanced so quickly the networks are still trying to catch up and still having to rely on advertisers. the live show still comes first before they can even send it out for other forms of viewing. So they still have to find a way to finance that. And especially with the soaps they have had to lower quality. And most of the shows you can really tell it.

    The biggest thing that has changed is just like TimsDale said — the quality of writing. We had back then great writers who wrote stories that made the viewer want to tune in or not wait to pop the tape in and watch it.

    Now you hear many times people say they wait for days to watch the shows they DVR or that they fast forward through much of it.

    I know I do. I tape B&B and Y&R every single day. But many times I watch B&B but will decide to fast forward through Y&R or just choose to not even watch it at all. The #1 reason is that it is just so boring and I can find something better on TV at the time to watch or something better to do. Sometimes if I really want a Y&R fix I go to You Tube and just pull up something from the past that is still there. Or even just a clip of part of an old show.

    I’m not a Nielsen family so I don’t count anyway, but I can’t blame advertisers for not wanting to put much emphasis on DVR viewing esp. if others are anywhere like me (and I am sure many are). When I DVR I never watch the advertisements. I am not going to do it. That is one of the reasons I have a DVR in the first place. And another thing often when I DVR I don’t even end up watching what I recorded esp. in the case of Y&R. Or I might not watch it until a month later.

    I can tell you that in the 80s when I taped something on VCR I hardly ever skipped watching it esp. the soaps. They were that good. I couldn’t wait to pop that tape in and see what was happening. The stories were slow and drug out, but the story was so good that I didn’t care. I watched for the characters. Many of them actually felt like family members. I definitely can’t say that today. Half the characters are written so poorly esp. on Y&R that you never even feel like you get to know them at all. Or when you do they suddenly change and don’t even resemble who they were before.

  • jonboyelk

    @mike and it wasn’t so easy to fast forward through vcr lest u break the tape. DVR makes it too ez for those like myself with a low attention span.

  • Mike


    I think from what I read with VCR it wasn’t easy to track to see if people were fast forwarding or not — they just assumed we did. And we did — well I did. I never watched commercials when taping then either. I never broke a tape doing that — but I did have the VCR do what I called eating the tape several times.

    I know that some say now that Nielsen can tell when a person watches the commercials and when they don’t on a DVR.

    And from two studies I found and read they proved to advertisers the majority don’t watch the commercials.

    Many times when I am watching live, I do things during the commercial time and stuff and I don’t think I am actually paying attention. But what I find strange is that often I find myself single jingles and I realize I was paying more attention to those blasted commercials than I thought I was.

  • TimsDale4ever

    Too funny Mike. When I watch “live” I use the commercial time for a bathroom break, fix a snack/drink, smoke (when I used to). I do watch Christmas commericals each year because for some uncanny reason for me they really hit the spirit in me — like the Campbell’s soap where the tree outside takes a spoonful of the casserole through the window as that precious little boy watches in amazement. It nails me everytime. In 1978, in blew me away when M&M’s Christmas commerical had the “Deck the Halls” gingle in their commerical combined with gorgeous Christmas sceney. Deck the halls with m & ms, m and m and ms, and m and ms. Brilliant! Also the ones around Halloween are great too. I guess I love seasons. The rest of the year, not so much……. I wonder how boring Y&R is going to be tonight. ????

  • jonboyelk

    @mike I always figured fast forwarded was what ate the tapes so that’s why I didn’t bother. Commercial time for me is, and always has been, when I tidy up the home. I can’t tell you any popular commercial today cos I’m totally out of the room. What makes think just cos we don’t fast forward that we are watching them?

  • Robert

    GH is going to slide if it becomes the same old crap again. Where is Anna? Where is Robert Scorpio? They need to find a balance between old and newer plotlines or this show will sink…

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