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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings and Tops Viewership Gains; 'Private Practice' Earns Biggest Percentage Gains in Week 8

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December 3rd, 2012

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the eighth week of the 2012-2013 season (November 12-November 18), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.2 adults 18-49 ratings points.

Private Practice topped the % adults 18-49 ratings increase from DVR viewing, adding 82% to its Live+Same Day adults 18-49 ratings.

Modern Family led total Viewership gains, adding 4.636 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-11/14 ABC 4.6 6.8 2.2 48%
2 REVOLUTION-11/12 NBC 2.6 4.4 1.8 69%
3 Big Bang Theory, THE-11/15 CBS 5.7 7.5 1.8 32%
4 New Girl-11/13 FOX 2.2 3.8 1.6 73%
5 GREY'S ANATOMY-11/15 ABC 3.2 4.8 1.6 50%
6 Elementary-11/15 CBS 2.3 3.6 1.3 57%
7 Nashville-11/14 ABC 1.8 3.1 1.3 72%
8 Glee-11/15 FOX 2.1 3.4 1.3 62%
9 Criminal Minds-11/14 CBS 3.0 4.3 1.3 43%
10 How I Met Your Mother-11/12 CBS 3.0 4.2 1.2 40%
11 Grimm-11/16 NBC 1.6 2.8 1.2 75%
12 OFFICE-11/15 NBC 2.1 3.2 1.1 52%
13 2 Broke Girls-11/12 CBS 3.2 4.3 1.1 34%
14 Chicago Fire-11/14 NBC 1.6 2.6 1.0 63%
15 Castle-11/12 ABC 1.9 2.9 1.0 53%
16 Hawaii Five-0-11/12 CBS 2.1 3.1 1.0 48%
17 CSI-11/14 CBS 2.5 3.5 1.0 40%
18 Family Guy-11/18 FOX 2.6 3.6 1.0 38%
19 MIKE & MOLLY-11/12 CBS 3.0 4.0 1.0 33%
20 Two and a Half Men-11/15 CBS 4.1 5.1 1.0 24%
21 Person Of Interest-11/15 CBS 3.1 4.1 1.0 32%
22 PARKS AND RECREATION-11/15 NBC 1.7 2.6 0.9 53%
23 Private Practice-11/13 ABC 1.1 2.0 0.9 82%
24 PARENTHOOD-11/13 NBC 1.9 2.8 0.9 47%
25 SCANDAL-11/15 ABC 2.0 2.9 0.9 45%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Private Practice-11/13 ABC 1.1 2.0 0.9 82%
2 Fringe-11/16 FOX 0.9 1.6 0.7 78%
3 Grimm-11/16 NBC 1.6 2.8 1.2 75%
4 New Girl-11/13 FOX 2.2 3.8 1.6 73%
5 Nashville-11/14 ABC 1.8 3.1 1.3 72%
6 REVOLUTION-11/12 NBC 2.6 4.4 1.8 69%
7 Chicago Fire-11/14 NBC 1.6 2.6 1.0 63%
8 Glee-11/15 FOX 2.1 3.4 1.3 62%
9 Supernatural-11/14 CW 1.0 1.6 0.6 60%
10 Last Resort-11/15 ABC 1.2 1.9 0.7 58%
11 30 ROCK-11/15 NBC 1.2 1.9 0.7 58%
12 Elementary-11/15 CBS 2.3 3.6 1.3 57%
13 PARKS AND RECREATION-11/15 NBC 1.7 2.6 0.9 53%
14 Castle-11/12 ABC 1.9 2.9 1.0 53%
15 OFFICE-11/15 NBC 2.1 3.2 1.1 52%
16 Last Man Standing-11/16 ABC 1.4 2.1 0.7 50%
17 Mentalist, THE-11/18 CBS 1.4 2.1 0.7 50%
18 90210-11/12 CW 0.6 0.9 0.3 50%
19 Hart Of Dixie-11/13 CW 0.6 0.9 0.3 50%
20 GREY'S ANATOMY-11/15 ABC 3.2 4.8 1.6 50%
21 MOB DOCTOR-11/12 FOX 0.8 1.2 0.4 50%
22 Gossip Girl-MON-11/12 CW 0.4 0.6 0.2 50%
23 Modern Family-11/14 ABC 4.6 6.8 2.2 48%
24 Hawaii Five-0-11/12 CBS 2.1 3.1 1.0 48%
25 PARENTHOOD-11/13 NBC 1.9 2.8 0.9 47%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Modern Family-11/14 ABC 11885 16521 4636 39%
2 REVOLUTION-11/12 NBC 7104 11094 3990 56%
3 Big Bang Theory, THE-11/15 CBS 17633 21537 3904 22%
4 Castle-11/12 ABC 10095 13935 3840 38%
5 Elementary-11/15 CBS 10746 14550 3804 35%
6 Hawaii Five-0-11/12 CBS 7959 11360 3401 43%
7 Person Of Interest-11/15 CBS 14587 17978 3391 23%
8 GREY'S ANATOMY-11/15 ABC 8836 12109 3273 37%
9 NCIS-11/13 CBS 17053 20305 3252 19%
10 Criminal Minds-11/14 CBS 12196 15426 3230 26%
11 Nashville-11/14 ABC 5929 8899 2970 50%
12 Grimm-11/16 NBC 5032 8001 2969 59%
13 Glee-11/15 FOX 5217 8159 2942 56%
14 CSI-11/14 CBS 11014 13880 2866 26%
15 NCIS: LOS ANGELES-11/13 CBS 15771 18457 2686 17%
16 New Girl-11/13 FOX 4349 6947 2598 60%
17 Chicago Fire-11/14 NBC 5770 8336 2566 44%
18 Mentalist, THE-11/18 CBS 8069 10556 2487 31%
19 MIKE & MOLLY-11/12 CBS 9235 11640 2405 26%
20 2 Broke Girls-11/12 CBS 8942 11332 2390 27%
21 BONES-11/12 FOX 6937 9301 2364 34%
22 VEGAS-11/13 CBS 10409 12759 2350 23%
23 Two and a Half Men-11/15 CBS 13870 16213 2343 17%
24 SCANDAL-11/15 ABC 6018 8334 2316 38%
25 PARENTHOOD-11/13 NBC 4820 6912 2092 43%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • Sarah

    Where’s Bones?

  • rich

    bones has to be one of the most consistent shows around, and its recently been fox’s top live action show with glee and new girl dipping slightly

  • http://tvbythenumbers.com Robert Seidman

    Bones didn’t make either 18-49 top 25 above. It added 0.8 (1.9 -> 2.7) which was a 42% increase.

  • DonnaT

    Wow at SPN increasing 60% from already strong (by CW standards) 1.0.

  • JOE

    Is this the first week BBT beats NCIS in viewers?

  • Hadesa

    WOW! Look at Supernatural, up to a 1.6. Would love to know what Arrow and TVD go that week.

  • Sarah

    @Robert

    Thanks so much. :)

  • halloween

    so no beauty and beast? they aren’t make up their losses on dvr, timeslot not the problem, show is weak on cw

  • Vance

    @Hadesa, TVD’s Live+7 number was no higher than 1.9, which can be seen with a calculation.

  • Martel

    @Robert Seidman
    Is there a website I can use to see the advertising cost of prime time Network and Cable television shows?

  • http://tvbythenumbers.com Robert Seidman

    @Martel: not that I’m aware of for cable shows. Advertising Age runs once a year estimates (many of which need to be taken with huge boulders of salt) for the broadcast networks though:

    http://adage.com/article/media/tv-ad-prices-idol-match-football/237874/

  • Adorno

    Wow, 90210 goes up to .9 in the demo. Go 90210!

  • Raykov

    Is there any way we could see all show’s DVR numbers, not only the TOP 25?

  • Holly

    @Raykov,

    Nielsen doesn’t allow longer lists to be published since it is proprietary information.

  • Sarah

    I’m a little bummed that Bones only went up 0.8, especially since it was a really good episode, IMO.

  • Moe

    Dang, Supernatural went up to a 1.6, wow!

  • Jane

    Supernatural grows by 0.6 which is the equivalent of GG’s total rating. lol

  • CenterGravity

    Go Revolution!

  • POIFanatic

    Wow! Revolution is very very solid every week (I know, its till Nov 18th ratings) I’m glad it is, since the midseason finale was a truly solid hour of television with performances worthy of critical acclaim.

    With the dvr numbers of New Girl, FOX can easily put in more product placement episodes and it’ll easily have one more season, at the very least.

    Happy for Supernatural and POI as well.

  • omabin

    The Nashville surge every week surprises me. Irrelevant I know, but still.

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