'The Walking Dead' is the First Cable Series to Beat Every Other Show of the Fall Broadcast Season in Adults 18-49 Rating

Categories: 1-Featured,Network TV Press Releases

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December 3rd, 2012

 

Mid-season finale earned a 5.4 Adults 18-49 rating. Your predictions were too optimistic.

via press release:

AMC’S “The Walking Dead” IS THE FIRST CABLE SERIES TO BEAT EVERY OTHER SHOW OF THE FALL BROADCAST SEASON IN ADULT 18-49 RATING

 

 “The Walking Dead” ATTRACTS

15.2 MILLION VIEWERS FOR THE NIGHT

 

SERIES DELIVERS 10.5 MILLION VIEWERS AT 9PM PREMIERE, UP 58% OVER LAST YEAR’S MID-SEASON FINALE

 

SECOND HALF OF SEASON 3

PREMIERES ON SUNDAY, FEBRUARY 10th

 

 “TALKING DEAD” ATTRACTS 2.2 MILLION VIEWERS

AND RETURNS FOR AN HOUR ON FEBRUARY 10th

 

New York – December 3, 2012 – AMC’s “The Walking Dead” is the first cable series in television history to reign as the biggest show of the fall season among Adult 18-49 rating, beating all broadcast and cable entertainment series including “The Voice,” “Modern Family,” “X Factor,” “Two and a Half Men,” “The Big Bang Theory” and “Grey’s Anatomy.” Last night, the 9PM premiere of “The Walking Dead’s” mid-season finale delivered 10.5 million viewers.  The series encored at 10PM and then again at midnight, delivering an additional 3.6 million & 1.1 million viewers respectively, totaling 15.2 million viewers for the night. With Live plus 7, “The Walking Dead” adds another 3.4 million viewers a week on average. The Walking Dead” Season 3 to date reigns as the number one ad supported drama series in basic cable history among total viewers, adults 18-49, adults 25-54, adults 18-34, men 18-49, men 25-54 and men 18-34. AMC resumes the final eight episodes of “The Walking Dead” season three on Sunday, February 10th at 9pm EST.

 

In addition, the season three mid-season finale of “Talking Dead” at 11pm attracted 2.2 million viewers. The live after show, hosted by Chris Hardwick, expands to a one-hour program on Sunday, February 10th at 10pm EST immediately following “The Walking Dead.” Embassy Row’s Michael Davies and Jen Patton serve as executive producers and Brandon Monk is co-executive producer.

 

Source: Nielsen. Live+SD. M-Sa 8P-11P/Su 7P-11P. The Walking Dead Finale 12/2/12; Season 3A 10/14-12/2/12.  12/13 Fall Season to Date (11/29/12) vs. Previous Fall Seasons To Date Broadcast & Cable.   9/13/93-12/2/12,   Broadcast and Ad Supported Cable, Trackage Level Data.  US RTG A18-49.  Excluding Sports.  Qual Avail Upon Request. 

 

“Representing both the studio and the network as AMC does on this project, I speak for so many when I say 'thank you' and congratulations to everyone involved,” said Charlie Collier, AMC’s president. “The records that ‘The Walking Dead’ shattered today represent an enormous achievement of which we are so proud."

 

Key Nielsen Highlights for the mid-season finale of “The Walking Dead”:

 

  • 9pm:     6.5 HH rating, +44% vs. season 2 mid season finale
  • 9pm:     10.5 million viewers, +58% vs. season 2 mid season finale
  • 9pm:     6.9 million Adults 18-49, +54% vs. season 2 mid season finale  
  • 9pm:     6.0 million Adults 25-54, +52 vs. season 2 mid season finale
  • 9pm,10pm and midnight encores:            Grossed to 15.2 million viewers

 

Key Nielsen Highlights for the mid season finale of “Talking Dead”:

 

  • 11pm:         1.5 HH rating with 2.2 million viewers, +67%/+110% vs. season 1 mid-season finale
  • 11pm:         1.5 million Adults 18-49, +111% vs. season 1 mid-season finale
  • 11pm:         1.5 million Adults 25-54, +117% vs. season 1 mid-season finale

 

Hailed by EW “the greatest thriller ever produced for television,” “The Walking Dead” currently has over 12 and a half million likes on Facebook. “The Walking Dead” is cable's most mentioned show according to Trendrr.tv, out ranking WWE's Monday Night Raw on USA and ESPN's Monday Night Football each week. The series ranks 1st each week vs. all cable.  Last week, “The Walking Dead” ranked #1 on television’s Top Social TV Charts. “Talking Dead” ranked #11. “The Walking Dead” also reins #1 for the week for Cable's Top 20 weekly ranking by General Sentiment.

 

For the past two years, “The Walking Dead” has received the Emmy® Award for Outstanding Prosthetic Makeup (2011/2012). Based on the comic book series written by Robert Kirkman, “The Walking Dead” tells the story of the months and years that follow the zombie apocalypse. It follows a group of survivors, led by police officer Rick Grimes, who travel in search of a safe and secure home.

 

About AMC

AMC reigns as the only cable network in history to ever win the Emmy® Award for Outstanding Drama Series four years in a row. Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, the AMC experience is an uncompromising celebration of great stories.  AMC's original stories include “Mad Men,” “Breaking Bad,” “The Walking Dead” and “Hell On Wheels.”  AMC further demonstrates its commitment to the art of storytelling with its slate of unscripted original series, as well as curated movie franchises like AMC’s Can’t Get Enough and AMC’s Crazy About.  AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel and WE tv.  AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Story Matters HereSM.

 
  • Nope

    RENEW IT THEN

  • rob60990

    So no new high.

  • The End

    Holy beep. Seriously.

    Where is the Season 4 announcement AMC? 99 percent of cable networks with a show receiving these numbers would of renewed said show ages ago.

  • JuliannaBastos on Twitter

    :O WOOOOOOOOOW

    AMC is probably planning a larger 4th Season. Maybe with 18 Episodes?

  • DW

    yeah i went 5.7-5.8 . i dont know why they have to come out and say its renewed. we all know there is going to be a 4th if the makers choose to do so.

  • The End

    @DW

    Basically a hype thing, you have a fantastic show, doing fantastically on the network, carry on that good feeling and get a renewal announcement out early.

    We all know its coming back. Much in the way, the creators know Daryl is literally one of the most, if not the most popular character in the show and in my opinion won’t be killed off in Episode 9.

  • DW

    why are you saying its a 5.5 rating when amc is saying a 6.9 18-49?.

  • gerry

    it is obvious to everyone that it will be renewed. i would tend to think/agree that its all under negotiation as far as contracts, number of episodes, etc and once that is sorted amc will issue a press release.

  • JJ

    Darn I was hoping for a new high, although it didn’t happen for the last midseason finale so I’m not surprised. Still amazing nonetheless!

    Talking Dead expanding to a full hour though? :/ Come on AMC, come up with some new original scripted programming…

  • DW

    @ the end in the words of the great Joe bob Briggs. anyone can die at any moment. :)

  • ddavies

    Very Happy for the walking dead and talking dead.

    They will both get renewed, but i think they will get renewed for two 16 episode seasons, but make the fans wait until it comes back in Feb ;)

  • http://tvbythenumbers.com Robert Seidman

    @DW: because 6.9 isn’t a rating, it’s the rounded number of adults 18-49 VIEWERS in millions. a 1.0 A18-49 RATING = 1.265 million VIEWERS 18-49. It works out to aa 5.45 18-49 rating so depending on how rounded the 6.9 million is, it’s either a 5.4 or 5.5 adults 18-49 rating.

  • Christian

    @DW:

    That’s 6.9 million, not the rating.

  • The End

    @DW

    Yup, I just think Daryl/Merle will somehow make it out of this, possibly along the lines of the walls of Woodbury being breached by Walkers, and the pandemonium that ensues.

    Purely a guess, but I thought it was a fantastic point to leave it at for a mid season finale.

  • DW

    duh. ok i read that wrong. thank you for clearing it up.

  • aaron

    If any1 watched the end showing clips for when the season continues in FEB… then you know they D and M make it out alive!!!

  • PJM

    Has anybody told AMC you can’t say you drew more viewers than Modern Family or The Big Bang Theory by adding up all airings of the same episode? The 9PM airing brought in 10.5 million viewers. That’s your number.

    I’m sure if you aired The Big Bang Theory and Modern Family twice on Thursdays and Wednesdays respectively, they’d pull over 20 million viewers.

  • http://tvbythenumbers.com Robert Seidman

    PJM: they claimed 18-49 victory, which they have even over Modern Family with just the 9p airings.

  • omabin

    The episode was amazing, I thought it could have inched a little bit higher, but who cares, it is a monster anyway you look at it. Can’t believe I will have to wait until february now…

  • THE OLD MAN

    5.4 is where I thought it would be

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