'The Walking Dead' is the First Cable Series to Beat Every Other Show of the Fall Broadcast Season in Adults 18-49 Rating

Categories: 1-Featured,Network TV Press Releases

Written By

December 3rd, 2012


Mid-season finale earned a 5.4 Adults 18-49 rating. Your predictions were too optimistic.

via press release:



 “The Walking Dead” ATTRACTS











New York – December 3, 2012 – AMC’s “The Walking Dead” is the first cable series in television history to reign as the biggest show of the fall season among Adult 18-49 rating, beating all broadcast and cable entertainment series including “The Voice,” “Modern Family,” “X Factor,” “Two and a Half Men,” “The Big Bang Theory” and “Grey’s Anatomy.” Last night, the 9PM premiere of “The Walking Dead’s” mid-season finale delivered 10.5 million viewers.  The series encored at 10PM and then again at midnight, delivering an additional 3.6 million & 1.1 million viewers respectively, totaling 15.2 million viewers for the night. With Live plus 7, “The Walking Dead” adds another 3.4 million viewers a week on average. The Walking Dead” Season 3 to date reigns as the number one ad supported drama series in basic cable history among total viewers, adults 18-49, adults 25-54, adults 18-34, men 18-49, men 25-54 and men 18-34. AMC resumes the final eight episodes of “The Walking Dead” season three on Sunday, February 10th at 9pm EST.


In addition, the season three mid-season finale of “Talking Dead” at 11pm attracted 2.2 million viewers. The live after show, hosted by Chris Hardwick, expands to a one-hour program on Sunday, February 10th at 10pm EST immediately following “The Walking Dead.” Embassy Row’s Michael Davies and Jen Patton serve as executive producers and Brandon Monk is co-executive producer.


Source: Nielsen. Live+SD. M-Sa 8P-11P/Su 7P-11P. The Walking Dead Finale 12/2/12; Season 3A 10/14-12/2/12.  12/13 Fall Season to Date (11/29/12) vs. Previous Fall Seasons To Date Broadcast & Cable.   9/13/93-12/2/12,   Broadcast and Ad Supported Cable, Trackage Level Data.  US RTG A18-49.  Excluding Sports.  Qual Avail Upon Request. 


“Representing both the studio and the network as AMC does on this project, I speak for so many when I say 'thank you' and congratulations to everyone involved,” said Charlie Collier, AMC’s president. “The records that ‘The Walking Dead’ shattered today represent an enormous achievement of which we are so proud."


Key Nielsen Highlights for the mid-season finale of “The Walking Dead”:


  • 9pm:     6.5 HH rating, +44% vs. season 2 mid season finale
  • 9pm:     10.5 million viewers, +58% vs. season 2 mid season finale
  • 9pm:     6.9 million Adults 18-49, +54% vs. season 2 mid season finale  
  • 9pm:     6.0 million Adults 25-54, +52 vs. season 2 mid season finale
  • 9pm,10pm and midnight encores:            Grossed to 15.2 million viewers


Key Nielsen Highlights for the mid season finale of “Talking Dead”:


  • 11pm:         1.5 HH rating with 2.2 million viewers, +67%/+110% vs. season 1 mid-season finale
  • 11pm:         1.5 million Adults 18-49, +111% vs. season 1 mid-season finale
  • 11pm:         1.5 million Adults 25-54, +117% vs. season 1 mid-season finale


Hailed by EW “the greatest thriller ever produced for television,” “The Walking Dead” currently has over 12 and a half million likes on Facebook. “The Walking Dead” is cable's most mentioned show according to Trendrr.tv, out ranking WWE's Monday Night Raw on USA and ESPN's Monday Night Football each week. The series ranks 1st each week vs. all cable.  Last week, “The Walking Dead” ranked #1 on television’s Top Social TV Charts. “Talking Dead” ranked #11. “The Walking Dead” also reins #1 for the week for Cable's Top 20 weekly ranking by General Sentiment.


For the past two years, “The Walking Dead” has received the Emmy® Award for Outstanding Prosthetic Makeup (2011/2012). Based on the comic book series written by Robert Kirkman, “The Walking Dead” tells the story of the months and years that follow the zombie apocalypse. It follows a group of survivors, led by police officer Rick Grimes, who travel in search of a safe and secure home.


About AMC

AMC reigns as the only cable network in history to ever win the Emmy® Award for Outstanding Drama Series four years in a row. Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, the AMC experience is an uncompromising celebration of great stories.  AMC's original stories include “Mad Men,” “Breaking Bad,” “The Walking Dead” and “Hell On Wheels.”  AMC further demonstrates its commitment to the art of storytelling with its slate of unscripted original series, as well as curated movie franchises like AMC’s Can’t Get Enough and AMC’s Crazy About.  AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel and WE tv.  AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Story Matters HereSM.

  • steve

    I thought it would do a 6.0 so was wrong. I think thats probable whats taking its time to be official renewed is they wanna do a season 4 and 5 pick up together.

  • AppleStinx

    It was a very good episode. I was sure that the governor’s daughter was going to die but expected a Michonne beheading (weekly ritual) instead; the sword-through-the-mouth was a pleasant surprise. For heads-like-fish-out-of-water they must have used cheap Halloween masks. I guess that skull bones become cartilage from marinating for so long in whatever solution the governor used in aquariums. The prosthesis used for the governor’s glass-shard-in-the-eye wasn’t convincing either.

  • JRG

    And all this from a black and white comic book, from a company that had problems keeping itself going.

  • East

    They could have done a two hour mid season finale easily…too much going on to fit into the hour format.
    Congrats AMC and TWD..best show on TV!

  • CarShark

    @The End:

    That’s why it’s so strange that they don’t have what’s likely the most popular entertainment show on television leading into something. Even if the other show kept just half the audience, it’d still have higher ratings than everything except football.

  • Tony JJ

    I agree when The Walking Dead ends AMC is going to go back down to below 1s. With breaking bad ending soon and mad men not a high rater. They need to develop a show to air after The Walking Dead. I know it probably won’t hold much audience but hey you have to try.

  • Holly


    You might want to consider including Rena in the “allowed to post” list purely for entertainment value…

  • Ultima

    While Walking Dead’s ratings are to be celebrated, the focus on the ageist 18-49 numbers to try and make them look even better is quite pathetic

    5.5 adults 18-49 rating

    6.5 household rating

    How does using the smaller 18-49 demo number make them look even better? :roll:

  • POIFanatic

    I found the midseason finale very underwhelming. Did anybody think anyone of importance was actually gonna die! I sure didn’t. But I’m glad with the awesome rating for the show. And AMC are idiots for airing Talking Dead after TWD. Why can’t they develop a new show! Even if it retains 35-40% of TWD ratings, its a huge win for them.

  • davie

    Ina perfect world, AMC would pick up Fringe production and air Season Six after TWD =)

  • Sam

    hahaha Powned

  • Other Than That Mrs. Lincoln How Was The Play?

    AMC wont pick up Fringe nor will anyone else. The actors are ready for a break, Joshua Jackson said after 5 years hes ready for some time off from the grind of weekly series.

    It would be nice if the cast of Fringe ended up on the LOST Island, currently run by Hurley and Ben then fade to black. Though it will never happen, a LOST/Fringe summer series on cable (10 episodes a year) would be nice with Walter Bishop finding an undiscovered science station on the northern end of the Island and figuring out exactly what makes the Island tick and how it can move along with many other unanswered questions.

  • TimsDale4ever

    I can’t speak for Grey’s, but those other 5 shows that WD beat all suck anyway — so good for WD!

  • DemonsRun

    To someone saying its ageist to issue 18-49 ratings, its only important because this demographic has the most disposable income and so they can charge more for commercials. Hell… I’ve been thinking about buying that damn Hyundai. Don’t tell mom!

© 2015 Tribune Digital Ventures