Posting 2012 Highs, ABC Family is Cable TV’s #1 Network in Prime in Adults 18-34

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via press release:

Posting 2012 Highs, ABC Family is Cable TV’s #1 Network in Prime in Adults 18-34, Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34;

Powers “25 Days of Christmas” to the Event’s Best Start Ever

 

Sunday’s “Dr. Seuss’ How the Grinch Stole Christmas” is the

#1 Cable Movie Season to Date in Adults 18-34 and Millennials

 

Airs Cable’s Top 5 Movies in Adults 18-49, Women 18-49 and Millennial Demos, Led by “Dr. Seuss’ How the Grinch Stole Christmas” and “Elf”

 

The Walt Disney Company Owns 3 of Cable TV’s Top 4

Most-Watched Networks in Prime in Total Viewers

 

ABC Family

 

Driven by the weekend kick-off of the network’s 15th annual “25 Days of Christmas” event, ABC Family soared to 2012 weekly highs across all target demos: Total Viewers (2.1 million), Adults 18-34 (589,000), Women 18-34 (390,000), Adults 18-49 (1.0 million), Women 18-49 (660,000) and Viewers 12-34 (801,000).

 

Powered by strong returns, ABC Family stood as the week’s #1 cable TV network in Prime in Adults 18-34, Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34, and placed a solid #3 in Adults 18-49 and #4 in Total Viewers.

 

Moreover, The Walt Disney Company owned 3 of cable TV’s Top 4 networks this week in Prime in Total Viewers: ESPN (#1 – 2.7 million), Disney Channel (#3 – 2.2 million) and ABC Family (#4 – 2.1 million).

 

  • “25 Days of Christmas 2012” is easily off to the best start in the event’s history across all demos, including Total Viewers (4.4 million),  Adults 18-34 (1.2 million), Adults 18-49 (2.2 million), Viewers 12-34 (1.7 million) and Females 12-34 (1.1 million).

 

 

Source: Nielsen Media Research (National Ratings, 11/26/12-12/2/12, Live + SD; “25 Days of Christmas 2012”: 12/1/12-12/2/2012. 2012/13 Season to date: 10/1/12-12/2/12.

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