'Voice' #1 for the Night; Blake Shelton Holiday Special #1 at 10



via press release:

NBC ranks #1 on Monday night among ABC, CBS, NBC and Fox in adults
18-49 and total viewers, winning six of six half-hours in 18-49 among
those networks.

NBC won its 13th consecutive Monday night in adults 18-49 among ABC,
CBS, NBC and Fox and 11th in-season Monday, NBC's longest Monday
winning streak in-season in the 25-year history of Nielsen's people
meter sample (since September 1987).

*	From 8-10:01 p.m. ET, "The Voice" (3.9 rating, 10 share in
adults 18-49, 12.0 million viewers overall) delivered the #1 rating of
the night on ABC, CBS, NBC and Fox in adults 18-49, making it Monday's
top entertainment telecast for a 13th week in a row.  "The Voice"
topped CBS's comedy lineup from 8-10 p.m. by a margin of 34 percent
(with a 3.9 rating vs. a 2.9).

*	"The Voice" is up 11 percent in 18-49 versus its rating for the
fifth Monday live telecast of its prior cycle (3.5 on April 30).

*	At 10:01 p.m. ET, "Blake Shelton's Not So Family Christmas"
(2.8/7 in adults 18-49, 9.0 million viewers overall) finished #1 in
the time period on ABC, CBS, NBC and Fox in adults 18-49 and other key
demos, topping CBS's "Hawaii Five-0" by a 27 percent margin (2.8 vs.
2.2) and ABC's "Castle" by 65 percent (2.8 vs. 1.7).

*	"Blake Shelton's Not So Family Christmas" is up 75 percent
versus NBC's average in the time period last season in both 18-49
rating (2.8 vs. 1.6, L+SD non-sports) and total viewers (8.959 million
vs. 5.106 million).

*	In the 10:30 lead-in to local news, "Blake Shelton's Not So
Family Christmas" delivered a 15 percent margin of victory in the key
news demo of adults 25-54 (with a 3.1 rating vs. a 2.7 for CBS's
second-place "Hawaii Five-0").

In Late-Night Metered Markets Monday night:

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David
Letterman," 2.6/6; and ABC's combo of "Nightline," 2.9/7; and "Jimmy
Kimmel Live," 1.5/5 with an encore.

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3;
"Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.4/3 with an encore.

*	At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in
metered-market households) beat CBS's "Late Late Show with Craig
Ferguson" (1.3/5).  In the 25 markets with Local People Meters, "Late
Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
metered-market households and a 0.3/3 in adults 18-49 in the 25
markets with local people meters.

For the Week and the Season:

*	NBC has tied for #1 for week 10 in adult 18-49 rating.  For the
first time in 10 years, NBC has finished #1 or tied for #1 during nine
of the season's first 10 weeks.

*	Versus the same week last year, NBC is up 13% in 18-49 (2.6 vs.
2.3) and up in all other key categories by double-digit percentages.

*	Season to date, NBC is now up 23 percent versus one year ago
(3.2 vs. 2.6), having moved from #4 at this point last year to #1 this
year

*	NBC's 3.2 season average is its highest average at this point in
the season in five years (since 2007).

*	NBC's 14 percent lead over #2 CBS in 18-49 (3.2 vs. 2.8) is the
biggest for any network at this point in the season in 10 years (since
NBC led by 17% at this point in 2002).

For the Week:
*	NBC is up versus the same week last year in every key ratings
category by double-digit percentages.
"Sunday Night Football" was the #1 primetime show of the week on ABC,
CBS, NBC and Fox in adults 18-49 and total viewers, adults 18-34,
adults 25-54, all key adult-male demos and teens 12-17.
*	NBC had 3 of the top 7 primetime shows in 18-49 on ABC, CBS, NBC
and Fox: #1 SNF, #4 Monday Voice and #7 Tuesday Voice.

Here are "live plus same day" weekly averages for Week 10...

Week 10 Adults 18-49 vs. Same Week Last Year
Net...Week 2011... Week 2012...Diff
NBC...2.3...2.6...Up 13%
CBS...2.2...2.6...Up 18%
ABC...1.8...2.1...Up 17%
Fox...3.0...1.8...Down 40%

Week 10 Total Viewers vs. Same Week Last Year
Net...Week 2011... Week 2012...Diff
NBC...7.276 million ...7.974 million...Up 10%
CBS...8.952 million...11.418 million...Up 28%
ABC...6.448 million ...8.034 million...Up 25%
Fox...8.619 million ...5.203 million...Down 40%

In 18-49 so far this season, NBC's schedule includes:
*	The #1 primetime series on the broadcast networks, Sunday Night
Football.
*	4 of primetime's top 8 programs on the broadcast nets (#1 "SNF,"
#4 Monday's "The Voice," tied for #6 Tuesday's "The Voice" and #8
"Revolution").
*	The #1 unscripted series, The Voice.
*	The #1 new drama and #2 drama overall on the broadcast nets,
Revolution.
*	The #1 new comedy, Go On.
*	The #1 Friday series, Grimm.
Rankings exclude sports pre- and post-game shows.

NBC currently accounts for four of the top six new shows of the fall
in 18-49:
1. Revolution, 4.6
2. Elementary, 3.5
3T. Go On, 3.1
3T. Nashville, 3.1
5. Chicago Fire, 2.7
6. New Normal, 2.6

In addition to being up for the season by 23 percent in 18-49 (3.2 vs.
2.6), NBC is up 21 percent in total viewers (8.9 million vs. 7.4
million) and up by double-digit percentages in all other key
categories.  NBC is the only network among ABC, CBS, NBC and Fox
that's up versus year-ago averages in 18-49, total viewers or any
other key measure.

Here are "most current" season averages thru 10 weeks...

Season to Date Adults 18-49 vs. Last Year
Net...Season to Date 2011... Season to Date 2012...Diff
NBC...2.6...3.2...Up 23%
CBS...3.4...2.8...Down 18%
ABC...2.8...2.6...Down 7%
Fox...3.4...2.4...Down 29%

Season to Date Total Viewers vs. Last Year
Net...Season to Date 2011... Season to Date 2012...Diff
NBC...7.382 million ...8.913 million...Up 21%
CBS...12.684 million...11.718 million...Down 8%
ABC...9.758 million ...9.168 million...Down 6%
Fox...9.436 million ...6.853 million...Down 27%

Median Age

NBC is the only network among ABC, CBS, NBC, Fox and CW whose audience
has gotten younger this season versus last:

Network...'11-12...'12-13
NBC...48.9...47.7
CBS...54.7...56.6
ABC...52.8...53.6
Fox...45.8...46.3
CW...37.0...40.9
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