'Voice' #1 for the Night; Blake Shelton Holiday Special #1 at 10

Categories: Network TV Press Releases

Written By

December 4th, 2012

via press release:

NBC ranks #1 on Monday night among ABC, CBS, NBC and Fox in adults
18-49 and total viewers, winning six of six half-hours in 18-49 among
those networks.

NBC won its 13th consecutive Monday night in adults 18-49 among ABC,
CBS, NBC and Fox and 11th in-season Monday, NBC's longest Monday
winning streak in-season in the 25-year history of Nielsen's people
meter sample (since September 1987).

*	From 8-10:01 p.m. ET, "The Voice" (3.9 rating, 10 share in
adults 18-49, 12.0 million viewers overall) delivered the #1 rating of
the night on ABC, CBS, NBC and Fox in adults 18-49, making it Monday's
top entertainment telecast for a 13th week in a row.  "The Voice"
topped CBS's comedy lineup from 8-10 p.m. by a margin of 34 percent
(with a 3.9 rating vs. a 2.9).  

*	"The Voice" is up 11 percent in 18-49 versus its rating for the
fifth Monday live telecast of its prior cycle (3.5 on April 30).

*	At 10:01 p.m. ET, "Blake Shelton's Not So Family Christmas"
(2.8/7 in adults 18-49, 9.0 million viewers overall) finished #1 in
the time period on ABC, CBS, NBC and Fox in adults 18-49 and other key
demos, topping CBS's "Hawaii Five-0" by a 27 percent margin (2.8 vs.
2.2) and ABC's "Castle" by 65 percent (2.8 vs. 1.7). 

*	"Blake Shelton's Not So Family Christmas" is up 75 percent
versus NBC's average in the time period last season in both 18-49
rating (2.8 vs. 1.6, L+SD non-sports) and total viewers (8.959 million
vs. 5.106 million).  

*	In the 10:30 lead-in to local news, "Blake Shelton's Not So
Family Christmas" delivered a 15 percent margin of victory in the key
news demo of adults 25-54 (with a 3.1 rating vs. a 2.7 for CBS's
second-place "Hawaii Five-0").

In Late-Night Metered Markets Monday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David
Letterman," 2.6/6; and ABC's combo of "Nightline," 2.9/7; and "Jimmy
Kimmel Live," 1.5/5 with an encore.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3;
"Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.4/3 with an encore.

*	At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in
metered-market households) beat CBS's "Late Late Show with Craig
Ferguson" (1.3/5).  In the 25 markets with Local People Meters, "Late
Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
metered-market households and a 0.3/3 in adults 18-49 in the 25
markets with local people meters.

For the Week and the Season:

*	NBC has tied for #1 for week 10 in adult 18-49 rating.  For the
first time in 10 years, NBC has finished #1 or tied for #1 during nine
of the season's first 10 weeks.

*	Versus the same week last year, NBC is up 13% in 18-49 (2.6 vs.
2.3) and up in all other key categories by double-digit percentages.  

*	Season to date, NBC is now up 23 percent versus one year ago
(3.2 vs. 2.6), having moved from #4 at this point last year to #1 this

*	NBC's 3.2 season average is its highest average at this point in
the season in five years (since 2007).

*	NBC's 14 percent lead over #2 CBS in 18-49 (3.2 vs. 2.8) is the
biggest for any network at this point in the season in 10 years (since
NBC led by 17% at this point in 2002).

For the Week:
*	NBC is up versus the same week last year in every key ratings
category by double-digit percentages.
"Sunday Night Football" was the #1 primetime show of the week on ABC,
CBS, NBC and Fox in adults 18-49 and total viewers, adults 18-34,
adults 25-54, all key adult-male demos and teens 12-17.
*	NBC had 3 of the top 7 primetime shows in 18-49 on ABC, CBS, NBC
and Fox: #1 SNF, #4 Monday Voice and #7 Tuesday Voice.

Here are "live plus same day" weekly averages for Week 10...

Week 10 Adults 18-49 vs. Same Week Last Year
Net...Week 2011... Week 2012...Diff
NBC...2.3...2.6...Up 13%
CBS...2.2...2.6...Up 18%
ABC...1.8...2.1...Up 17%
Fox...3.0...1.8...Down 40%

Week 10 Total Viewers vs. Same Week Last Year
Net...Week 2011... Week 2012...Diff
NBC...7.276 million ...7.974 million...Up 10%
CBS...8.952 million...11.418 million...Up 28%
ABC...6.448 million ...8.034 million...Up 25%
Fox...8.619 million ...5.203 million...Down 40%

In 18-49 so far this season, NBC's schedule includes: 
*	The #1 primetime series on the broadcast networks, Sunday Night
*	4 of primetime's top 8 programs on the broadcast nets (#1 "SNF,"
#4 Monday's "The Voice," tied for #6 Tuesday's "The Voice" and #8
*	The #1 unscripted series, The Voice.
*	The #1 new drama and #2 drama overall on the broadcast nets,
*	The #1 new comedy, Go On.
*	The #1 Friday series, Grimm.
Rankings exclude sports pre- and post-game shows.

NBC currently accounts for four of the top six new shows of the fall
in 18-49: 
1. Revolution, 4.6
2. Elementary, 3.5
3T. Go On, 3.1
3T. Nashville, 3.1
5. Chicago Fire, 2.7
6. New Normal, 2.6

In addition to being up for the season by 23 percent in 18-49 (3.2 vs.
2.6), NBC is up 21 percent in total viewers (8.9 million vs. 7.4
million) and up by double-digit percentages in all other key
categories.  NBC is the only network among ABC, CBS, NBC and Fox
that's up versus year-ago averages in 18-49, total viewers or any
other key measure.

Here are "most current" season averages thru 10 weeks...

Season to Date Adults 18-49 vs. Last Year
Net...Season to Date 2011... Season to Date 2012...Diff
NBC...2.6...3.2...Up 23%
CBS...3.4...2.8...Down 18%
ABC...2.8...2.6...Down 7%
Fox...3.4...2.4...Down 29%

Season to Date Total Viewers vs. Last Year
Net...Season to Date 2011... Season to Date 2012...Diff
NBC...7.382 million ...8.913 million...Up 21%
CBS...12.684 million...11.718 million...Down 8%
ABC...9.758 million ...9.168 million...Down 6%
Fox...9.436 million ...6.853 million...Down 27%

Median Age

NBC is the only network among ABC, CBS, NBC, Fox and CW whose audience
has gotten younger this season versus last:

  • Juanita

    I thought I liked Blake Shelton but was really disappointed with the NOT SO CHRISTMAS SHOW. I only watched the first couple minutes but could not stand the vulgar nature and the trying to be funny that was not funny. It was very distasteful. This was nothing to do with CHRISTmas. Very dissappointed!!!!!!
    I hope my first few minutes did not count towards his ratings and so glad I switched the channel!
    How about someone making a classic Christmas show that today’s kids can start a tradition with today’s music!

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