'Katie' is the Definitive No. 1 Freshman Syndicated Talk Show in November 2012

Categories: Daytime and Soap Opera TV Ratings,Press Releases

Written By

December 5th, 2012

via press release:

“Katie” is the Definitive No. 1 Freshman Syndicated Talk Show in November 2012,

Outdelivering its Nearest Rookie Competition by Strong Double-Digit Margins

 

 “Katie” Leads the Freshman Pack for the 11th Consecutive Week this Season

 

During the Sweep, “Katie” Scores its Biggest Week Ever Across All Key Measures

 

“Katie” Posts Solid Month-Over-Month Growth in Homes, Viewers and Women 18-34

 

“Katie” National Ratings – 2012 November Sweep

During the 2012 November Sweep “Katie” stood as the definitive No. 1 freshman syndicated talk show, scoring its highest ratings ever and producing solid month-to-month increases.

 

  • For the month, “Katie” led its freshman competition by double to triple-digit advantages.  In fact, “Katie” beat out its nearest rookie competitor, “Steve Harvey,” by 46% in Homes (1.9 vs. 1.3), by 38% in Total Viewers (2.530 million vs. 1.827 million) and by 11% in Women 25-54 (1.0 vs. 0.9). 

 

  • “Katie” has finished as TV’s No. 1 new syndicated talker for 11 consecutive weeks with Households, Total Viewers and Women 25-54, standing as TV’s top new syndicated talk show since 2009 on all three measures – since the debut season of “Dr. Oz.”

 

  • During the final complete Nielsen week of the sweep (w/o 11/12/12), “Katie” marked its strongest week ever with Households and Total Viewers, surpassing its previous highs set during its debut week by 5% and 8%, respectively.  In addition, the show equaled its highest-ever ratings across all key Women demographics (W18-34/W18-49/W25-54).

 

  • “Katie” posted solid month-over-month growth, building over its October 2012 delivery in Households (+6%), Viewers (+6%) and Women 18-34 (+25%).

 

“Katie” is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.

 

Source: The Nielsen Company, National Live + Same Day Program Rating, 10/25/12-11/21/12.  October 2012 = 9/27/12-10/24/12.

 
  • RJ

    Slowly but surely the show is growing.

  • Mike

    Way to go Katie.

    Glad to see the show is doing so well.

    I just love how those that are totally out of touch with reality constatly post on other boards how the show is on its last legs and constantly dropping in ratings each and every week. I think way too many of them need to put down the pipe or start watching some reality TV and quit living in dreamland.

  • Chrisann D

    Really…..who cares.

  • Mike

    Those of us who have good taste and love variety in our daytime viewing do.

    So glad Katie is doing well. Wish Jeff Probst could pick up some. I really enjoy his show as well.

    It is just nice to see some of the talk shows doing so much better this season esp. Kelly and Michael, Maury, and Ellen which all have improved their ratings.

  • primetimeblabber

    Mike needs to get a brain….there is nothing real about talk shows….Hatie is boring, and ABC makes up these numbers, no one wants her….go away Hatie and The Spew….

  • moneek

    WHY?? How many people can be that bored?

  • Troy Turner

    Mike-you’re the one that needs to lay off the pipe. If Katie is such a success, why did Jeff Zucker leave. Face it, you’re being used, and you’re too stupid to realize it.

  • Kathy

    Not true, Katie numbers are low

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