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TV Ratings Tuesday: 'Don't Trust the B' & 'Happy Endings' Up; 'Raising Hope', 'New Girl' & 'Ben and Kate' Down + 'Victoria Secret Fashion Show' is Number One for the Night

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December 5th, 2012

Scoreboard CBS NBC FOX ABC UNI CW
Adults 18-49: rating/Share 2.8/8 2.4/7 1.5/4 1.4/4 1.4/4 0.5/1
Adults 18-34: Rating/Share 2.4/8 1.7/5 1.5/5 1.1/4 1.4/4 0.5/2
Total Viewers (million) 10.160 7.334 3.287 4.816 3.682 1.627

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CBS was the number one network in adults 18-49 and with total viewers.

On NBC, The Voice earned a 3.4 down from last week's 3.8 adults 18-49 rating. Go On was even with last week's 2.5 adults 18-49. The New Normal was also flat with last week's 1.7 adults 18-49 rating. Parenthood notched a 1.7, down a tick  from last week's 1.8 among adults 18-49.

On CBS, Rudolph the Red Nosed Reindeer earned 2.9 adults 18-49 rating. The Victoria Secret Fashion Show  earned a 3.5 and was the highest rated program of the night.  The pair were down 28% and 24% respectively with adults 18-49 vs. last year.

On ABC, Shark Tank notched a 1.7  for a special Tuesday airing, down two tenths from its Friday original, which  earned a 1.9 on November 16.. Happy Endings scored a 1.3, up two tenths  from its last original's 1.1. Don't Trust The B in Apt. 23 garnered a 1.2  adults 18-49 rating, up three tenths from its last original's 0.9. Private Practice earned a 1.2, up two tenths from its last original's 1.0.

On FOX, Raising Hope earned a 1.4, down four tenths from last week's 1.8 adults 18-49 rating. Ben And Kate scored a 1.1, down three tenths from last week's 1.4 adults 18-49 rating. New Girl garnered a 2.0, down three tenths from last week's 2.3 among adults 18-49.. The Mindy Project notched a 1.3, down two tenths from last week's 1.5 adults 18-49 rating.

On the CW, Hart Of Dixie scored a 0.6, up a tenth from last week's 0.5 adults 18-49. Emily Owens MD earned a 0.4, also up a tenth from last week's 0.3 adults 18-49 rating.

Overall 18-49 viewing of television was lower than last week - by 5% from 8-10p.

Broadcast primetime ratings for December 4, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice 3.4 10  11.334
CBS Rudolph the Red-Nosed Reindeer -R 2.9 8  10.092
ABC Shark Tank 1.7 5  6.856
FOX Raising Hope 1.4 4  3.701
CW Hart Of Dixie  0.6 2  1.687
tvbythenumbers.com
8:30PM FOX Ben And Kate 1.1 3 2.674
9:00PM NBC Go On 2.5 7  6.943
CBS NCIS -R 2.0 5 11.07
FOX New Girl 2.0 5  4.143
ABC Happy Endings 1.3 3  3.498
CW Emily Owens MD  0.4  1  1.567
9:30PM NBC The New Normal 1.7 4  4.598
FOX The Mindy Project 1.3 3  2.632
ABC Don't Trust The B in Apt. 23                      1.2  3  2.988
tvbythenumbers.com
10:00PM CBS The Victoria's Secret Fashion Show 3.5 10 9.323
NBC Parenthood 1.7 5  4.902
ABC Private Practice 1.2 3  4.357

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Via Press Note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's combo of "Nightline," 2.8/7; and "Jimmy
Kimmel Live," 1.4/4 with an encore.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.8/4;
"Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

*	At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in
metered-market households) trailed CBS's "Late Late Show with Craig
Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late
Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in
metered-market households and a 0.3/3 in adults 18-49 in the 25
markets with local people meters.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • JoeRobby

    For the comedies that are suffering in the ratings, I don’t think it is any mystery. Much of the target audience is young professionals (20s / 30s) and most of us watch tv that is DVR’d or online. We don’t watch tv live anymore. The ratings system needs to be revamped for two reasons: 1) it kills good shows too early and 2) it needs to more accurately reflect what advertisements are reaching what audience and when that audience is watching.

    Also, the fact that ABC, NBC, and FOX are all airing comedies on the same night, at the same times, directed towards the same audience is clearly splitting that audience. To kill off some of these shows *could* be a bad decision, given that they *may* garner more ratings on another night (instead of filling it with poor quality shows that don’t have much of a competition). This is why the way ratings are done must change, in my opinion.

  • http://tvbythenumbers.com Bill Gorman

    @Babygate, have not looked at the male/female split outside the 18-49 demo (I don’t have the numbers do it even if I wanted to), but would be shocked if it was much different than the male/female viewing split in the 18-49 demo.

    There are more women than men watching almost all (non-animated) broadcast primetime scripted shows. It’s as simple as that.

    “Wow, I’ve tried to get your attention before with no luck. Guess all I had to do was disagree with you. “

    Since I had written nothing on the subject recently, you were not disagreeing with me, you were simply spouting nonsense as fact.

    That often gets my attention. At least on days when I’m sitting at the computer setting up my new phone. ;)

  • PV

    @HotLatino4GayMarriage get a life

  • Babygate

    @Bill Gorman

    “but would be shocked if it was much different than the male/female viewing split in the 18-49 demo.”

    You may be right. Unfortunately, without the numbers all we can do is speculate. Thanks….

  • http://tvbythenumbers.com Bill Gorman

    “Unfortunately, without the numbers all we can do is speculate.

    And the door is open for more nonsense!

  • secure

    @ Edward: lmfao!

  • gerry

    @ Babygate

    ratings outside of the 18-49 demo don’t count at all, to the networks. Maybe if something is on the fence and they are weighing factors, but the 18-49 demo is what companies pay their ad dollars for, making that the demo that counts.

  • JoeRobby

    @Bill Gorman

    Are there any ratings available for online viewing (Hulu and the respective network’s websites). The information is easy to track, and if my being forced to watch commercials isn’t helping shows get renewed…well, that is just more than annoying (especially how one can fast forward through ads with DVR, but not online).

    Thanks!
    Joe

  • Babygate

    @JoeRobby

    I’ve made the same argument about alternative viewing but I’m always told that at this time those numbers are not significant. But I agree with you. Everyone I know in our age range who owns a DVR prefers to watch later and skip commercials or they watch online or on HULU+. But I guess the point is that DVR’s do nothing to validate programming if people skip the commercials. So, we may be watching, but if we’re not watching the ads there is no reason for networks to save the shows since they are not producing the needed revenue.

  • JoeRobby

    @Babygate

    I understand about DVR, but my question is more about online viewing. There is no way to skip over the commercials online (Hulu+ for example), so with online viewing the advertisers are guaranteed that we watch (obviously, we can walk away or mute, but that is no different than live viewing).

    Thanks for your thoughts!

  • http://tvbythenumbers.com Bill Gorman

    “Are there any ratings available for online viewing (Hulu and the respective network’s websites). The information is easy to track, and if my being forced to watch commercials isn’t helping shows get renewed…well, that is just more than annoying (especially how one can fast forward through ads with DVR, but not online).”

    Not in public that I know of. In the past we’ve tried to get such information from the respective parties and gotten nowhere. After enough “no” answers we gave up.

    But TV (or other) ratings are meant to measure how many people watch the ads, the number of people that watch the shows is secondary.

    Online streaming has a different set of ads (usually) and a different measurement process. The numbers are not combinable. (although Nielsen has the ability to do it where the ads are the same, they have had almost no uptake on it from the networks).

  • Babygate

    @ Bill Gorman

    Wow! Reality sets in. Was there a need for your rudeness? Without empirical evidence you cannot claim anything as fact. And you admitted that you don’t have numbers outside the 18-49 demo. I have been a fan of this site for years and never suspected that the brains behind it could be so blatantly disrespectful and intolerant. Especially when I read so much of the ignorance that is posted here. Do you think that your opinion is superior because you are a man? I respectfully disagreed and you in turn attack me? That says a lot about your character. Wow. Well, my last time on this site. You won’t miss me, nor will I you.

  • Josh

    I hope Parenthood gets adjusted up such a great show. I really hope Ryan doesn’t die Amber is super happy with him. Next weeks episode is going to be a giant tear jerker. I hope Hattie comes back for a few episodes to be with her family.

  • JoeRobby

    @Bill Gorman

    Thank you for your reply! Understood about how the ads are different online, your response makes sense.

    I find it frustrating as I know I’m in the dream demographic (good income, 31, male, single) but I’m not counted (nor are most of my friends). Unless I’m watching a friend’s place, I do 100% of my tv watching through live streaming (Hulu+ and cbs.com since CBS won’t stream through Hulu+). Additionally, most of the shows I watch air on Tuesdays in competition to each other with live viewing, but not on Hulu+ stream. I feel like my demographic is being ignored…which is odd since I thought we were the ones the advertisers love. :)

    Thanks again!

  • http://tvbythenumbers.com Robert Seidman

    this probably won’t be easy to read within the comments, but since it’s “focus on stuff that doesn’t matter Wednesday” the diligent among you will figure it out. All numbers are Nielsen estimates for the 2012-13 season for TV households in thousands (000)

    	M	F
    Total 18+	108,530	117,260
    18-24	14,720	14,450
    18-34	33,770	33,890
    18-49	62,560	63,980
    21+	102,110	110,960
    21-49	56,140	57,680
    21-54	66,490	68,660
    25-49	47,840	49,530
    25-54	58,190	60,510
    35-64	56,920	60,400
    55+	35,620	42,300
    65+	17,840	22,970
    Total 0+	145,000	152,200
    Total 2+	141,020	148,400
    
  • http://tvbythenumbers.com Bill Gorman

    ” I do 100% of my tv watching through live streaming (Hulu+ and cbs.com since CBS won’t stream through Hulu+). “

    Perhaps I was unclear. In the cases you explain above, you ARE being counted. Your viewing is known to the respective parties involved with those sites/shows.

    That information isn’t combined with TV ratings though, because they are two different things.

  • http://tvbythenumbers.com Bill Gorman

    “focus on stuff that doesn’t matter Wednesday”

    Or “two phone set up Wednesday”!

    And to clarify those numbers for folks, they are the number of males or females (in 000s) in the US TV universe, not the number *watching* TV at any particular time.

  • JoeRobby

    @Bill Gorman

    Online viewership being counted is clear now. Thanks.

    I would then infer that those ratings, while very different than live viewing, have some impact on renewals. I hope you and your team get access to them at some point. It would be interesting to see statistics and how they play into everything. I do understand that the shows are available for viewing well past the date where viewership is counted complicates things. Alas…

  • http://tvbythenumbers.com Robert Seidman

    @Bill the “focus on stuff that doesn’t matter” comment was not directed at you specifically!

  • http://tvbythenumbers.com Bill Gorman

    “I would then infer that those ratings, while very different than live viewing, have some impact on renewals.”

    Currently, they have little impact on decisions, likely because the magnitude of the ad revenue is tiny compared to traditional TV viewing.

    At some point they will, and my guess is that by then folks will be sending the numbers to us!

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