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TV Ratings Tuesday: 'Don't Trust the B' & 'Happy Endings' Up; 'Raising Hope', 'New Girl' & 'Ben and Kate' Down + 'Victoria Secret Fashion Show' is Number One for the Night

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December 5th, 2012

Scoreboard CBS NBC FOX ABC UNI CW
Adults 18-49: rating/Share 2.8/8 2.4/7 1.5/4 1.4/4 1.4/4 0.5/1
Adults 18-34: Rating/Share 2.4/8 1.7/5 1.5/5 1.1/4 1.4/4 0.5/2
Total Viewers (million) 10.160 7.334 3.287 4.816 3.682 1.627

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CBS was the number one network in adults 18-49 and with total viewers.

On NBC, The Voice earned a 3.4 down from last week's 3.8 adults 18-49 rating. Go On was even with last week's 2.5 adults 18-49. The New Normal was also flat with last week's 1.7 adults 18-49 rating. Parenthood notched a 1.7, down a tick  from last week's 1.8 among adults 18-49.

On CBS, Rudolph the Red Nosed Reindeer earned 2.9 adults 18-49 rating. The Victoria Secret Fashion Show  earned a 3.5 and was the highest rated program of the night.  The pair were down 28% and 24% respectively with adults 18-49 vs. last year.

On ABC, Shark Tank notched a 1.7  for a special Tuesday airing, down two tenths from its Friday original, which  earned a 1.9 on November 16.. Happy Endings scored a 1.3, up two tenths  from its last original's 1.1. Don't Trust The B in Apt. 23 garnered a 1.2  adults 18-49 rating, up three tenths from its last original's 0.9. Private Practice earned a 1.2, up two tenths from its last original's 1.0.

On FOX, Raising Hope earned a 1.4, down four tenths from last week's 1.8 adults 18-49 rating. Ben And Kate scored a 1.1, down three tenths from last week's 1.4 adults 18-49 rating. New Girl garnered a 2.0, down three tenths from last week's 2.3 among adults 18-49.. The Mindy Project notched a 1.3, down two tenths from last week's 1.5 adults 18-49 rating.

On the CW, Hart Of Dixie scored a 0.6, up a tenth from last week's 0.5 adults 18-49. Emily Owens MD earned a 0.4, also up a tenth from last week's 0.3 adults 18-49 rating.

Overall 18-49 viewing of television was lower than last week - by 5% from 8-10p.

Broadcast primetime ratings for December 4, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice 3.4 10  11.334
CBS Rudolph the Red-Nosed Reindeer -R 2.9 8  10.092
ABC Shark Tank 1.7 5  6.856
FOX Raising Hope 1.4 4  3.701
CW Hart Of Dixie  0.6 2  1.687
tvbythenumbers.com
8:30PM FOX Ben And Kate 1.1 3 2.674
9:00PM NBC Go On 2.5 7  6.943
CBS NCIS -R 2.0 5 11.07
FOX New Girl 2.0 5  4.143
ABC Happy Endings 1.3 3  3.498
CW Emily Owens MD  0.4  1  1.567
9:30PM NBC The New Normal 1.7 4  4.598
FOX The Mindy Project 1.3 3  2.632
ABC Don't Trust The B in Apt. 23                      1.2  3  2.988
tvbythenumbers.com
10:00PM CBS The Victoria's Secret Fashion Show 3.5 10 9.323
NBC Parenthood 1.7 5  4.902
ABC Private Practice 1.2 3  4.357

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Via Press Note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's combo of "Nightline," 2.8/7; and "Jimmy
Kimmel Live," 1.4/4 with an encore.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.8/4;
"Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

*	At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in
metered-market households) trailed CBS's "Late Late Show with Craig
Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late
Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in
metered-market households and a 0.3/3 in adults 18-49 in the 25
markets with local people meters.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Andy

    The whole point of why these networks broadcast these shows on television is to make money and without the commercials they’re not making money so what’s the point on their end.

    Ad companies don’t pay the networks to have their viewers skip commercials even though they know they do it anyways. If its not viewed live then it doesn’t matter. The only exceptions are for networks that use television as a commercial for extra sales like the Disney Channel and The CW does where their live domestic ratings don’t matter at all.

    In my opinion the bigger problem with the ratings is that the Nielsen sampling system is outdated and inaccurate.

  • lll

    Rudolph is kicking some reindeer ass!

  • eridapo

    These numbers are from several seasons ago, but the overall point is the same:

    http://tvbythenumbers.zap2it.com/2010/04/28/ladies-night-few-broadcast-primetime-shows-draw-more-men-than-women/50011/

    “Maybe because there are more women then men?”

    The difference in the male (63.98m) and female (66.54m) adults 18-49 US TV population is small and would explain only a very tiny amount of the ratings differences. Men just don’t watch as much broadcast primetime scripted shows as women do.

    thanks Bill…

    Just a cursory look at some of those shows, and one can conclude that ABC shows cater to woman primarily. Thus it is appropriate to call it the Lifetime of broadcast tv, and it explains why shows like Last Resort or “Zero Hour” have no chance for survival..

  • Ram510

    They really need to move Guys With Kids after Go On. That would be the best Tuesday block out of all of them

  • TimsDale4ever

    Oh hell no at Apt 23. ???

  • michelle

    @Andy That is my big issue the Nielsen ratings as well. While I don’t have a problem with statistical sampling in general and think that it often can be accurate, what I do wonder is whether Nielsen’s sample is a) large enough and b) representative of the overall TV viewing population. If particular demographic segments are either over- or under-represented in the sample, does that not skew the results? For example, for a long time Nielsen didn’t include college students living in dorms and while they do now, there have been questions about whether they’re tracking a large enough group. I also recall reading somewhere (though unfortunately can’t find the article) that twenty-somethings who’ve moved out of their parents’ homes into their own apartments with or without roommates may also be under-represented.

    Also, while I don’t claim to be a math whiz, I feel like there’s a big difference between a presidential poll where there are only two major choices or even the old days of TV when there were only 3 broad

  • Curious

    Bill or Robert:

    How significant is it that The Mindy Project has now fallen below Don’t Trust the B in OVERALL viewers? (Just a few weeks ago, Mindy was ahead of DTTB overall.)

  • michelle

    Oops.. accidentally hit submit. To continue:

    I feel like there’s a big difference between a presidential poll where there are only 2 major choices or even the old days of TV when there were only 3 and later 4 broadcast networks vs. the current landscape. Any time you turn on the TV, you can choose from hundreds of channels and may also have access to VOD and shows that you DVRd earlier that evening or the day before or several days ago. That leads to many different permutations of what a viewer might watch on any given evening. I’m curious how Nielsen accounts for that and have a hard time wrapping my head around the fact that the habits of one individual Nielsen viewer are then carried over to however many thousands of viewers he or she represents. I’m not saying Nielsen is inaccurate because I can’t back that up. Their methodology might make perfect sense. But since their methods are proprietary and your average person has little to no insight into how they determine ratings, it’s understandable that many people, including myself, will at the very least have questions about their data.

  • carigis

    wow. Fringe reruns on the science channel must have really effected ratings tuesday :)

  • http://tvbythenumbers.com Bill Gorman

    @Curious, comparisons between networks are irrelevant, only comparisons within a network matter.

    Each network has its own Cancellation Bear. Click that link for more info.

  • TheColdTruth

    it explains why shows like Last Resort or “Zero Hour” have no chance for survival..

    Nonsense! As long as the show is compelling, people will watch. Don’t forget, this is the network that brought us Lost.

  • Jiji Moran

    Wow! Can’t believe two things from last night shows.

    1. That “Go On’ won the hour against NCIS, though a repeat.

    2. That so many tuned in to watch panties and bras. This goes to prove that the news about humans going dumber and dumber is true.

  • Curious

    @Bill

    Thanks. The Mindy Project also received fewer overall viewers than New Girl, Raising Hope, and Ben and Kate. (All Fox shows)

    Does the overall number matter at all? Or is it only the demo?

  • SarahL

    @Jiji

    . This goes to prove that the news about humans going dumber and dumber is true.

    Horniness has nothing to do with intelligence.

  • CrimTV

    @Edward

    How do you know Go On would fail not behind The Voice, it’s rating has stayed at a constant 2.5 despite Voice dropping 4 tenths.

  • Tony ^_^

    Is it just me or is “Raising Hope” skewing younger/older this season? O.o

    Last season’s finale: 1.8 and 3.79 million
    Last night’s episode: 1.4 and 3.70 million

  • silvit

    @Michelle

    About accuracy and size of the Nielsen sample: in my country there are 60 million citizens. The Nielsen sample is of 5200 HH. In comparison is the same as USA and I think that for other countries is the same.

  • http://tvbythenumbers.com Bill Gorman

    “Does the overall number matter at all?”

    No.

  • silvit

    @Tony

    Every broadcast shows tend to skew older with the passing of the year simply because broadcast network audience is aging. Young people choose cable (see the various skew of the Kardashians, Lifetime crap, TLC etc etc.)

  • eridapo

    @ Michelle

    Your on point… The size of the sample (25,000 Households and approx. 45,000 viewers) is not the problem. As we saw in the election polling for president, even a poll of 1000 people can get you reasonably close to the actual numbers of the election day results.

    The problem for any poll is who actually makes up the sample population and the assumptions the polling unit makes about that population.

    Nielsen tries to build as accurate a sample as it can, but the problem it faces is that the population sample is “not truly” random week after week. Nielsen is not polling. It is just measuring the same population over and over again and from that it extrapolates those results to the overall population. In that way Nielsen is different from most polling done for elections where a new random group is sample with each new poll. If Nielsen population sample is wrong, then the results will be consistently wrong each week. Presidential polls have the ability to self-correct for anomalies within one sample to the next. If in one poll you over sample one group in error, the next poll affords you the ability to correct that error. With Nielsen you can’t do that quickly.

    There is also some truth as to the number of choices and the validity of the results. Nielsen itself admits this. When there were fewer choices, the Nielsen ratings could tell you with certainty which show was the most watched.

    When you have 100s of choices that certainty is vastly reduced. To know for sure, you would have to know the size of the measurement error to make such clear distinctions.

    In a poll when you are presented with 100s of choices once you get past the top 10 choices, the differences between choices 11 to 100 are too small that they could be explained by the inherent measurement error that is part of any statistical sample. When we look at the above ratings there really is no statistical difference in the ratings of Raising Hope and the Mindy Project. The measurement error itself could account for the 1/10 of a point difference.

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