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TV Ratings Tuesday: 'Don't Trust the B' & 'Happy Endings' Up; 'Raising Hope', 'New Girl' & 'Ben and Kate' Down + 'Victoria Secret Fashion Show' is Number One for the Night

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December 5th, 2012

Scoreboard CBS NBC FOX ABC UNI CW
Adults 18-49: rating/Share 2.8/8 2.4/7 1.5/4 1.4/4 1.4/4 0.5/1
Adults 18-34: Rating/Share 2.4/8 1.7/5 1.5/5 1.1/4 1.4/4 0.5/2
Total Viewers (million) 10.160 7.334 3.287 4.816 3.682 1.627

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CBS was the number one network in adults 18-49 and with total viewers.

On NBC, The Voice earned a 3.4 down from last week's 3.8 adults 18-49 rating. Go On was even with last week's 2.5 adults 18-49. The New Normal was also flat with last week's 1.7 adults 18-49 rating. Parenthood notched a 1.7, down a tick  from last week's 1.8 among adults 18-49.

On CBS, Rudolph the Red Nosed Reindeer earned 2.9 adults 18-49 rating. The Victoria Secret Fashion Show  earned a 3.5 and was the highest rated program of the night.  The pair were down 28% and 24% respectively with adults 18-49 vs. last year.

On ABC, Shark Tank notched a 1.7  for a special Tuesday airing, down two tenths from its Friday original, which  earned a 1.9 on November 16.. Happy Endings scored a 1.3, up two tenths  from its last original's 1.1. Don't Trust The B in Apt. 23 garnered a 1.2  adults 18-49 rating, up three tenths from its last original's 0.9. Private Practice earned a 1.2, up two tenths from its last original's 1.0.

On FOX, Raising Hope earned a 1.4, down four tenths from last week's 1.8 adults 18-49 rating. Ben And Kate scored a 1.1, down three tenths from last week's 1.4 adults 18-49 rating. New Girl garnered a 2.0, down three tenths from last week's 2.3 among adults 18-49.. The Mindy Project notched a 1.3, down two tenths from last week's 1.5 adults 18-49 rating.

On the CW, Hart Of Dixie scored a 0.6, up a tenth from last week's 0.5 adults 18-49. Emily Owens MD earned a 0.4, also up a tenth from last week's 0.3 adults 18-49 rating.

Overall 18-49 viewing of television was lower than last week - by 5% from 8-10p.

Broadcast primetime ratings for December 4, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice 3.4 10  11.334
CBS Rudolph the Red-Nosed Reindeer -R 2.9 8  10.092
ABC Shark Tank 1.7 5  6.856
FOX Raising Hope 1.4 4  3.701
CW Hart Of Dixie  0.6 2  1.687
tvbythenumbers.com
8:30PM FOX Ben And Kate 1.1 3 2.674
9:00PM NBC Go On 2.5 7  6.943
CBS NCIS -R 2.0 5 11.07
FOX New Girl 2.0 5  4.143
ABC Happy Endings 1.3 3  3.498
CW Emily Owens MD  0.4  1  1.567
9:30PM NBC The New Normal 1.7 4  4.598
FOX The Mindy Project 1.3 3  2.632
ABC Don't Trust The B in Apt. 23                      1.2  3  2.988
tvbythenumbers.com
10:00PM CBS The Victoria's Secret Fashion Show 3.5 10 9.323
NBC Parenthood 1.7 5  4.902
ABC Private Practice 1.2 3  4.357

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Via Press Note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's combo of "Nightline," 2.8/7; and "Jimmy
Kimmel Live," 1.4/4 with an encore.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.8/4;
"Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

*	At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in
metered-market households) trailed CBS's "Late Late Show with Craig
Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late
Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in
metered-market households and a 0.3/3 in adults 18-49 in the 25
markets with local people meters.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Babygate

    @ The. old Man
    Broadcast is for females??? Someone forgot to tell CBS that. Their entire lineup is aimed to a male demo. The only have one female led character show, The Good Wife, and the ratings are in the toilet in spite of being an excellent drama. The other female-fronted show, Two Broke Girls, does really well but that’s because the show is just about two hot girls running around like Victoria’s Secret models showing off their boobs and acting like dingbats most of the time. CBS mostly objectifies women. ABC’s demo is female but they keep trying to break out of that without success. NBC has a younger, liberal audience and Fox attracts young males and females. The CW gets the college crowd, mostly.

  • Sarah

    I know it’s wrong to say, but I kinda hope New Girl is adjusted down.

  • ILoveSitcoms

    New Girl’s quality has slipped and it’s showing in the ratings.

    Ben and Kate started with a lot of promise, for me at least. Its quality has slipped substantially as well.

  • http://tvbythenumbers.com Bill Gorman

    “Broadcast is for females??? Someone forgot to tell CBS that. Their entire lineup is aimed to a male demo.”

    Nonsense!

    Every single CBS scripted show is watched by more women than men. Every. Single. One.

    But that’s not unique to CBS. Except for the Fox animated shows, pretty much every single broadcast primetime scripted show is watched by more women than men.

  • THE OLD MAN

    @ eridapo

    The problem is their R/C decisions. They keep renewing the same old (singing comps, sitcoms, procedurals & anything that dares to different is canceled.

    There is no reason LR, 666 & MD should be canceled as they are really good series
    creatively & it would be nice to see Broadcast go that way.

    Cable knows how to do this & I see the masses flocking in that direction from this point on.

  • eridapo

    For those advocating the return of Glee to Tuesday can you explain why would this benefit Fox’s other shows. Glee, like mos of broadcast tv, is down. Would keeping it on Tuesdays have help the show stop the hemorrhaging? I don’t think so. The Voice would have hurt the show as much as the competition with Greys and POI have had. One could argue that the shift help Glee somewhat by benefiting from the XFactor’s lead-in position. Moving Glee back to Tuesday’s would not solve the problems with Fox’s Tuesday lineup. Instead you would compound the problem because you would have to find a show to fill the Thursday slot….

    It is easy to say that moving Glee to Thursday is what cause the collapse of Fox’ Tuesday schedule, but I believe that culprit lies elsewhere. It is the Voice. The Voice like it has done on Monday’s to all the Nets has pulverized Fox’ schedule, and it force Fox to move Glee, to save it, to another night.

  • http://tvbythenumbers.com Bill Gorman

    “The problem is their R/C decisions. They keep renewing the same old (singing comps, sitcoms, procedurals & anything that dares to different is canceled.

    There is no reason LR, 666 & MD should be canceled as they are really good series
    creatively & it would be nice to see Broadcast go that way.

    Cable knows how to do this & I see the masses flocking in that direction from this point on.”

    You can’t be serious?

    For the most part, ad supported cable makes their show by show decisions the same way that broadcast does. Ratings/Ad revenue.

    Yeah, yeah, Man Men. Yeah, Yeah, Breaking Bad. Exceptions to the rule, and you certainly couldn’t claim many are “flocking” in their direction.

  • THE OLD MAN

    @ Bill

    BIG WOW TO YOU, SIR. You got to her before I even read it. A double vodka, no ice to you! CHEERS!

  • THE OLD MAN

    @ Bill

    Honestly, I was referring to TWD, SOA, Justified, AHS, & any cable series 1.5+ scripted

    Also HBO Game of Thrones, True Blood (series) plus all their movies & mini-series

  • Charlie Sheen

    I watched the Victoria’s Secret Show for obvious reasons a lot of skin is shown. LOL! I missed the past couple of shows but it felt like this one was more overhyped than usual and the turnout obviously reflected that. This show is always able to bring in the younger viewers which CBS doesn’t get on usual basis in that timeslot. I really liked the way CBS programmed their schedule from top to bottom as it was pretty strong with Rudolph leading off and a repeat of NCIS in the middle. The holiday schedules are being programmed a lot better this year as I noticed NBC has a pretty strong one on Monday with The Voice/Howie’s new game show/Michael Bublé variety show.

    Shark Tank did pretty well on Tuesday as I think it will translate well on Tuesdays. Shark Tank isn’t a big show but it can handle its own leading off. With ABC likely going to a two-hour comedy lineup on Fridays this was a good testing move for ABC to see if Shark Tank could move off of Fridays and the answer is definitely yes. ABC should just keep it there and start grooming that 9pm hour for comedies next season.

    On the comedy side everything was pretty much a loser as usual, FOX’s lineup is just pathetic but at least New Girl is showing that with stronger comedies around it can do better. FOX should go back to the drawing board and find some mass appealing comedies if their going to keep this block going. My first option would be to cancel Ben & Kate and Mindy and move Glee back to Tuesdays. Go On might be a phony with those numbers every week and TNN would put up some horrible numbers without that Voice lead-in.

    Parenthood continues to hold its own even against its youngest skewing opponent probably the entire season.

  • http://tvbythenumbers.com Bill Gorman

    “Honestly, I was referring to TWD, SOA, Justified, AHS, & any cable series 1.5+ scripted”

    But what’s your point then?

    Cable produces some shows that get higher ratings than others. Broadcast produces some shows that get higher ratings than others. They keep them.

    The shows that cable and broadcast produce that get lower ratings than others are, in general, canceled by both.

  • eridapo

    @ The Old Man

    I believe the issue has to do more with Cable TV channels having a better idea of what they want their brand image to be and airing shows that allow it to capture its target market.

    Broadcast Television is still trap under the idea that it has to be all things to all people and as such is bound to a generalized demographic.

    If you look at the CW, their ratings are laughable when compare to other broadcast networks. However when we look at the CW ratings using the 18-49 demographic we are making a mistake. The CW doesn’t care about the 18-49 demographic. It is not their target market because it does not fit its brand image… The CW knows what it wants its brand to be, and it develops shows that go after its narrowly define target demographic. This is why the CW survives. It doesn’t need to get 5M or 10M viewers. It only needs to get enough viewers within its targeted demo to make a profit.

    Many of us here have an inkling as to what each network’s brand image is, but the question is do the network themselves do. I believe CBS does. Fox does too (the AI, XF, and Animation Net). ABC and NBC, however, do not.

    In the near future and with smaller audience, the broadcast networks will be forced to adapt a branding strategy that caters to a small niche market to be profitable and to survive.

  • rob60990

    Glee would probably be pulling high 1s which is better than what Raising Hope & Ben & Kate are doing but would be bad for Glee.

  • brandon

    Happy Endings was hilarious last night. The ratings make me really angry. Come on people!

  • r0ckmypants

    @Babygate – I disagree on almost all points.

    “CBS mostly objectifies women.”

    How? Where?

    “ABC’s demo is female but they keep trying to break out of that without success.”

    “Female” isn’t a demo.

    “NBC has a younger, liberal audience and Fox attracts young males and females.”

    Last season, NBC’s most-viewed scripted show (Harry’s Law) was also its lowest in the 18-49 demo. What shows on Fox attract young males? The only one I can possibly think of is Fringe (and maybe Touch)… I can’t imagine young males flocking to The Mob Doctor, Bones, Glee, New Girl, The Mindy Project, or even The X Factor with its female and youth oriented judges.

  • Greg

    I think Go On can stay safe when it gets back on midseason, but The New Normal will die.

    Parenthood seems to be lead in independent now, given how it keeps growing from TNN.

  • r0ckmypants

    @Charlie Sheen – The New Normal doesn’t have The Voice as a lead-in.

    And Shark Tank does better on Fridays than it did last night… why would they move it permanently? It also does better than their Friday night comedies, so I don’t see why they would want to put MORE comedies there when they can do so well with something as inexpensive as Shark Tank.

  • fdfd

    Flop of Dixie

  • lm

    @ r0ckmypants

    Even though it airs a half-hour behind The Voice it still has to grab the left over viewers that Go On gets from The Voice. It’s not like its getting ratings on its own which is my point to keep point out The Voice as its lead-in and will continue to do so for whatever is airing in that 9:30pm timeslot.

    Also with Shark Tank that’s an expendable reality show it doesn’t necessarily need to air on Fridays. If ABC wants to build a 2-hour comedy block on Fridays it can plus I think for the long-term future the type of comedies they air work better in blocks anyways.

  • THE OLD MAN

    @ Bill

    My point was (OK maybe flocking was a bit much), cable has the better mix of programming & viewers are liking what they see. I’m not disagreeing with yours ratings & cancel point at all.

    I just think that ad-supported cable will have a bigger piece of the pie.

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