ABC's 'Scandal' Scores Series Highs Across the Board

Categories: Network TV Press Releases

Written By

December 7th, 2012

via press release:

ABC Marks its Strongest Thursday with Regular Programming Since Mid-October

 

Grey’s” is Thursday’s Dominant No. 1 Drama in Adults 18-34 and All Key Women

 

Hitting Series Highs Across the Board, ABC’s “Scandal” Finishes as the

No. 1 TV Series in its Hour for the 2nd Consecutive Week in Adults 18-49

 

 

Thursday Night (8:00-11:00 p.m.)

Gaining week to week in viewers (+4% - 7.3 million vs. 7.0 million) and young adults (+5% - 2.2/6 vs. 2.1/6), ABC marked its strongest Thursday since mid-October with regular programming on the night – since 10/18/12.

 

  • The Net was up over the year-ago Thursday, with an all original lineup, by double digits in Total Viewers (+22%) and Adults 18-49 (+29%).

 

Grey’s Anatomy” (9:00-10:00 p.m.)

Soaring over its lead-in at 9:00 p.m., ABC’s “Grey’s Anatomydominated its hour among Adults 18-34 (2.6/8) and across all key Women demographics (W18-34/W18-49/W25-54) to rank as the No. 1 drama of the night on each count.

 

Scandal” (10:00-11:00 p.m.)

Posting its best-ever young adult lead-in retention out of an original “Grey’s,” ABC’s “Scandal” beat CBS’ “Elementary” for the first time in Adults 18-49 (2.5/7 vs. 2.3/6) to stand as the No. 1 series in the 10 o’clock hour for the 2nd week running. The two shows tied the prior week.  Additionally, “Scandalonce again led by double to triple digits over “Elementary” with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), winning the hour for its 4th straight telecast with W18-49 and W25-54.

 

  • Building for the 2nd consecutive telecast in viewers (+12% - 7.4 million vs. 6.6 million) and young adults (+14% - 2.5/7 vs. 2.2/6), “Scandal” scored series highs among Total Viewers, all key Adult (AD18-34/AD18-49/AD25-54) and Women demographics (W18-34/W18-49/W25-54).

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company, National Live + Same Day Program Ratings, 12/06/12.

 

 
  • Max

    SCANDAL >>> REVENGE. :D

    *remember this day.

  • Tony ^_^

    @Max: Why does it even matter if “Scandal” does better than “Revenge”? Like really?

  • rob60990

    If only Shonda can have the president be shot every week. LOL Scandal will go back down.

  • Bookworm

    Scandal did great last night it was earned because the episode was fantastic. I will not be too upset with an adjustment down (depending on half hours) but as a whole, I am just excited about the publicity ABC is finally giving them and just the awesomeness of the show. Shonda has really outdone herself with the writing and the actors are just clicking on every level. The whole cast was on their A-game and I fully expect, during Emmy time for some nominations to be coming their way;Kerry, Tony, Bellamy and Jeff deserve them.

    I hope this trend continues. We have always been crazy steady but in recent weeks Scandal has grown.

    @Max
    Scandal is superior when it comes to writing but Revenge might average a higher rating due to their time slot and just more of an established show. They have a full season over Scandal and benefit from the dual promotion of OUAT and Revenge. Scandal is getting up there though! I won’t be shocked to see that we are even/right with them in weekly rating from here on out.

  • Bookworm

    @rob60990

    If Scandal goes back to its average, it still looks pretty damn good for a renewal. This increases will only help it chances since it usually is crazy steady and very rarely goes down–it just stays the same or in this case, goes up. Sounds pretty good to me!!

  • Max

    @Bookworm

    Exactly, as opposed to REVENGE, which continues to see a slide and will see some really low numbers come spring.

  • Brenda

    WOOOHOOOO!!!!!!!!!!!!! GO SCANDAL!!!! I called it knew it would go even higher, if it gets adjusted hope its around 2.4 or so.

    Ita on your posts Bookworm, this can only help it renewal chances.

  • gerry

    its sad when some ridiculous person has to be the first antagonistic post on seemingly every thread with their nonsense. pathetic really.

    awesome for scandal, shonda rhimes must be over the moon!

  • aciel

    @MAX
    please just stop with the revenge madness i dont know what revenge did to you for u to trash it everyweek like that. get a life dude why does it bother you so much when revenge gets promoted a lot geez just enjoy your favorite show and leave revenge alone stop coming being the first to comment on mondays.

  • iMember

    @MAX You keep saying Revenge keeps going down every week, but the last time I checked it went UP this week. Also, you talk about award shows. If you remembered ABC’s crazy scheduling earlier this year in winter/spring, Revenge can handle it. So please, just stop. Enjoy your show and stop trying to stir up some sort of feud that doesn’t even exist.

  • were123

    OH BOY! OH BOY! Max delusion is here too :D
    It’s so funny to see how he says the craziest things. Please! Let’s keep fedding his delusion and his madness so he can keep entertaining us with his nonsense :D

  • João Paulo (@JPaulo645)

    The best of episode of the series so far.

  • elle

    Hopefully Fitz dies, BUHAHAHA!!
    It will be interesting to see a female Republican president take charge. I smell disaster.

  • mmel

    I think Max is less pro scandal than anti Revenge

  • christine

    i think scandal is a better show it has the kind of love interest that i like the writing is crazy and the actors are very good. Re venue is more of the same how many people can she kill? scandal has it all sex love drama that what makes a show worth watching and did i mention suspense.

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