via press release:
ABC Marks its Strongest Thursday with Regular Programming Since Mid-October
“’s” is Thursday’s Dominant No. 1 Drama in Adults 18-34 and All Key Women
Hitting Series Highs Across the Board, ABC’s “” Finishes as the
No. 1 TV Series in its Hour for the 2nd Consecutive Week in Adults 18-49
Thursday Night (8:00-11:00 p.m.)
Gaining week to week in viewers (+4% - 7.3 million vs. 7.0 million) and young adults (+5% - 2.2/6 vs. 2.1/6), ABC marked its strongest Thursday since mid-October with regular programming on the night – since 10/18/12.
- The Net was up over the year-ago Thursday, with an all original lineup, by double digits in Total Viewers (+22%) and Adults 18-49 (+29%).
“’s ” (9:00-10:00 p.m.)
Soaring over its lead-in at 9:00 p.m., ABC’s “dominated its hour among Adults 18-34 (2.6/8) and across all key Women demographics (W18-34/W18-49/W25-54) to rank as the No. 1 drama of the night on each count.’s ”
“” (10:00-11:00 p.m.)
Posting its best-ever young adult lead-in retention out of an original “ ’s,” ABC’s “ ” beat CBS’ “ ” for the first time in Adults 18-49 (2.5/7 vs. 2.3/6) to stand as the No. 1 series in the 10 o’clock hour for the 2nd week running. The two shows tied the prior week. Additionally, “ ” once again led by double to triple digits over “ ” with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), winning the hour for its 4th straight telecast with W18-49 and W25-54.
- Building for the 2nd consecutive telecast in viewers (+12% - 7.4 million vs. 6.6 million) and young adults (+14% - 2.5/7 vs. 2.2/6), “Scandal” scored series highs among Total Viewers, all key Adult (AD18-34/AD18-49/AD25-54) and Women demographics (W18-34/W18-49/W25-54).
A note about increasing DVR penetration and year-to-yearcomparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, National Live + Same Day Program Ratings, 12/06/12.