ABC’s 'The Middle' and 'The Neighbors' Dominate NBC’s Comedies from 8-9pm on Wednesday

Categories: Network TV Press Releases

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December 7th, 2012

via press release:

 

ABC’s “The Middle” and “The Neighbors” Dominate NBC’s Comedies from 8-9pm

 

Modern Family” Scores the Series’ 3rd-Highest-Ever Repeat Telecast in Adults 18-49

 

ABC’s “Suburgatory” Beats NBC’s “Law & Order: SVU” by 29% in Adults 18-49

 

Building Week to Week, the Winter Finale of “Nashville” Pulls in the

ABC Freshman Drama’s Best Numbers Since the Beginning of November

 

 

Wednesday Night (8:00-11:00 p.m.)

With its Wednesday lineup, including a repeat “Modern Family,” ABC beat out NBC’s all original schedule on the night by wide margins in Total Viewers (+19% - 6.8 million vs. 5.7 million) and Adults 18-49 (+38% - 2.2/6 vs. 1.6/4).

 

The Middle” (8:00-8:30 p.m.)

On its first telecast in 3 weeks after preemptions for holiday programming, ABC’s “The Middle” returned to dominate NBC’s “Whitney” in the 8:00 p.m. half-hour, leading by 4.1 million viewers (8.0 million vs. 3.9 million) and by 77% in Adults 18-49 (2.3/7 vs. 1.3/4).  In addition, it was the 2nd-most-watched TV show in the slot, outdrawing Fox’s “The X Factor.”

 

The Neighbors” (8:30-9:00 p.m.)

At 8:30 p.m. in its first airing in 3 weeks, ABC’s “The Neighborstowered over its freshman comedy competition, outdelivering NBC’s “Guys With Kids” by 78% in Total Viewers (6.4 million vs. 3.6 million) and by 36% in Adults 18-49 (1.9/5 vs. 1.4/4).

 

  • The ABC freshman comedy held all of its Adult 18-49 delivery from 3 weeks ago and spiked in Adults 18-34 (+17%) and Men 18-34 (+43%).

 

Modern Family” (9:00-9:31 p.m.)

At 9:00 p.m., ABC’s “Modern Family” scored its 3rd-highest-rated-ever repeat telecast in Adults 18-49 (2.9/8), tying for the lead in its half-hour with original competition in the key young adult sales demo.

 

Suburgatory” (9:31-10:00 p.m.)

In the 9:30 p.m. half-hour, ABC’s “Suburgatory” beat out NBC’s original “L&O: SVU” by 29% in Adults 18-49 (2.2/6 vs. 1.7/4).  In addition among Adults 18-34, the ABC comedy defeated CBS’ “Criminal Minds” by 6% and “L&O:  SVU” by 42%.

 

Nashville” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s winter finale of “Nashville” beat out CBS’ “Grammy Nomination Concert” by double digits in Total Viewers (+11% - 6.0 million vs. 5.4 million) and Adults 18-49 (+27% - 1.9/5 vs. 1.5/4).   In addition, the ABC drama led its CBS and NBC competition in Adults 18-34 and key Women (W18-34/W18-49).

 

  • Building week to week in Total Viewers (+5%) and Adults 18-49 (+6%), Nashville” marked its strongest results since the beginning of November – since 11/7/12.

 

  • Nashville” continues to post huge increases from its L+SD to L+7 numbers, spiking 62% in Adults 18-49 (+1.3 rating) and 45% in Total Viewers (+3.04 million), making it the biggest percentage young adult gainer for any new show this season, ahead of NBC’s “Revolution.”

 

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (National, Live + Same Day Program Ratings), 12/05/12.

 
  • Bob

    I wish that The Middle and Guys with Kids could “marry” up. Yes I know they are on different networks….UGH!!! At least I can watch them both for now.

  • Bart

    PLEASE – “Family Guy” reruns on TBS out-perform NBC’s Wednesday night comedies!!!

  • Jayme

    Good job Nashville

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