Soap Opera Ratings: All Soaps Up From Last Week in Women 18-49

Categories: '

Written By

December 7th, 2012


via Soap Opera Network:


November 26 – November 30, 2012

Numbers are based on Live+Same Day ratings

Note: Due to the Thanksgiving holiday, soaps only aired Monday-Wednesday

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,376,000 (-2,000/-47,000)
2. B&B 3,280,000 (+74,000/+197,000)
3. GH 2,751,000 (-8,000/+447,000)
4. DAYS 2,337,000 (-10,000/-122,000)

1. Y&R 3.3/11 (+.1/same)
2. B&B 2.5/8 (+.1/+.1)
3. GH 2.0/6 (same/+.2)
4. DAYS 1.8/6 (same/-.1)

Women 18-49 Viewers
1. Y&R 762,000 (+24,000/-41,000)
2. GH 641,000 (+23,000/-10,000)
3. B&B 621,000 (+3,000/+81,000)
4. DAYS 584,000 (+51,000/-3,000)

Women 18-49 Rating
1. Y&R 1.2/7 (same/-.1)
2. B&B 1.0/6 (same/+.2)
2. GH 1.0/6 (same/same)
4. DAYS 0.9/6 (+.1/same)



Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Sean

    GOOOO GH!!!!!!!!!

  • Bob

    Glad to see this. I hope these four (which I don’t watch) stay on forever for the fans.

  • Sophie

    Yea GH! What a great show today was on GH. I can’t wait to watch on Mon. It’s been so good with these new writers. So many vets back and even more coming back. Your doing a great job GH!!!

  • Mike

    Glad to see Y&R and B&B up in the key demo this week. Wish B&B had gotten a bigger increase for Stephanie’s death. But it is what it is.

    Sad that plot point over the top corny stunts can get increases but good family drama can’t get it anymore. But it is what it is.

  • Blair Marie

    Days is doomed.

  • Pat

    Y and R is holding steady.

  • Marissa

    Y&R is beyond boring. Snoozefest.

    It’s all about GENERAL HOSPITAL !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • ann

    I don’t watch any of the 4 remaining soaps but I wonder if DAYS will survive beyond its current contract? I’ve read comments from fans on other sites that the show is boring to bad.

  • Pat

    Marissa…it’s all about the show that you watch and are loyal to. Don’t trash Y and R, cuz I’ll be all over GH.

  • Mike

    I haven’t watched GH since the Metro Court story full time. Watched a couple of episodes around Robin’s death and just couldn’t get into the show at all.

    But even if I was considering watching the show after the things I read today on 3 other boards (2 of them not even soap opera boards). One was The Hollywood Reporter. But anyway the stuff I read there from people that call themselves soap opera fans and tell others who are true soap opera fans and who aren’t, just left a bad taste in my mouth. So much that I would never watch GH now for anything in the world.

    Evidently it was coming from OLTL fans who were telling GH fans that they should bow down and thank the OLTL fans for saving their show because if it wasn’t for them GH would have been cancelled. Fans like that are the ones who give soap opera fans a bad name. I just have no use whatsoever for that type of fan and don’t even want to be part of any place that allows that type of posting.

    @Pat, I agree. Very well said. Right now I am not watching Y&R as faithfully as I once did, but I will still defend it if another soap fan wants to get into a battle of shows.

    To me as I said a few weeks ago in this very thread, that is the reason soap opera boycotts, etc. don’t work. Soap opera fans especially don’t feel they can defend their favorite soap opera without putting another soap down in the process.

    Like what you like, but you don’t have to resort to juvenile tactics of attacking someone else’s show just to defend yours.

  • daysgal

    I’m actually liking DOOL a lot better these days. I like that Kristen of back but over the Sami love triangles. Just like all Soaps, I hope DOOL survives.

  • lampshade

    I hope DOOL survives too, but I have to concede that the show is currently just plodding along very slowly. All the ingredients are there-Kristen, Will&Sonny, EJ/Sami, to make a compelling story, but none of which seem to amount to anything. I think dramatic opportunities are being missed, or are taking so long to unravel that interest is lost. Looked forward to Nick Fallon coming back, but his story has amounted to very little. Kate DiMera, Abigail Horton and Hope Brady are completely under-used,and not sure why Billie Reed is still around. It’s so frustrating, because I know the rich history and dramtic potential that DOOL has to offer. Really enjoying GH though, and while I don’t agree that OLTL charactrers have saved the show-I do especially like the addition of Todd and John McBain.

  • James

    @Mike. Um, OLTL showrunners and characters and fans saved GH. I have been watching GH since the Franco storyline in November 2009. The show is at it’s best now. The show was basically dead man walking right before the OLTL EP Frank took over. Then OLTL’s Head Writer came on and things started a small uptick, now you got 3 OLTL characters on contract and GH vets back. Perfect mix. Show runs faster. OLTL started to go up in ratings before it got axed, and for at least 3 or 4 months before it ended, was always ahead of GH in total viewers and a few demos.

  • Chrisann D

    So glad to see increases in the “key demos” for all the soaps.
    Mike I read your post. To say you wouldn’t watch a particular show because of the way fans defend or trash another show is like cutting off your nose to spite your face. Do you think there are no Y&R fans on these boards that don’t trash other soaps? I agree you shouldn’t trash another show to try and make (insert show here) look better, but to say you wouldn’t watch a show because of its fans dosn’t make sense.

    Can’t wait to see Lucy come back to GH. Hope its more than just a couple episodes.

  • Chrisann D

    Can someone tell me since these are the ratings from Nov 26 -30th why this site is saying that “due to the Thanksgiving Holiday soaps aired M-Th. Wasn’t Thanksgiving on the 22nd?

  • robert

    Love Y&R. Holding steady.

  • moshane58

    I am a Gh fans but hope all continue to raise.We don’t want to loose anymore.I was a AMC fan only but think GH has gotten alot better since I seen it 20 years ago.Great job FV.

  • Mike

    @James, Been there, heard all of it over and over, don’t want to participate in any further discussion of it. I don’t watch GH anymore and I quit OLTL in 2010. The point of my post was to cite my disgust for the practice. I just find it a tired argument at this point. I would rather see posts on people trying to focus on bringing all the GH fans together and save GH rather than see fans gripe about the characters or tell GH fans to shut up or that they should bow down to the OLTL fans. It is just like Carolyn Hinsey and her stupid remark in the latest Soap Opera Digest. I just feel her time would be better served in urging people to watch GH or all the soaps than giving out false hope to fans esp. when there is still nothing definitive happening on that front in the first place.

    @Chrisann, Obviously anyone knows that there are fans of every show that do that. But since my post was about a particular set of fans doing that recently then I didn’t feel the need to preface that in my post. We see it happen here all the time and thus why several of us even discussed that in this weekly column a few weeks ago as we were tired of the GH and Days fans constant need to bash each others show in this column week after week.

  • robert

    Love Y&R. Good to see the soaps rebound from the bad Thanksgiving week.

  • Mike

    Maybe Robert Seidman or someone in the know at this site can answer some confusion I am having.

    I have always seen it posted here and at other sites that the key demo advertisers look for is the 18-49 female viewers. While I have seen other posters state that it is the 18-34 I have never seen a reporter or a site official anywhere state any different.

    Well until now.

    I was reading an article over at MSN Entertainment about the great year that soaps are having. It stated:

    “The story goes on to note that the talk shows aren’t keeping up with the soaps. While overall ratings may be decent to better than the soaps, newcomers like “The Chew” and “Katie” aren’t luring in the coveted daytime demographic of women aged 25-to-54. Not only do soap fans come together to boycott new offerings and/or the networks that cancel their fave soaps, but these days, the talk show circuit is saturated with contenders, which only serves to thin out the ratings.”

    I know that now on some press releases Nielsen does show the ratings for the 25-54 but they are never shown here or at Soap Opera Network.

    Is this wishful thinking on the part of the reporter who wrote the article or has the key demo for daytime shifted older? Or is still the 18-49?

    If it has shifted older does that decrease the importance of the 18-34 since it is on the opposite end of the spectrum?

    Just wondering.

© 2015 Tribune Digital Ventures