Soap Opera Ratings: All Soaps Up From Last Week in Women 18-49

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December 7th, 2012


via Soap Opera Network:


November 26 – November 30, 2012

Numbers are based on Live+Same Day ratings

Note: Due to the Thanksgiving holiday, soaps only aired Monday-Wednesday

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,376,000 (-2,000/-47,000)
2. B&B 3,280,000 (+74,000/+197,000)
3. GH 2,751,000 (-8,000/+447,000)
4. DAYS 2,337,000 (-10,000/-122,000)

1. Y&R 3.3/11 (+.1/same)
2. B&B 2.5/8 (+.1/+.1)
3. GH 2.0/6 (same/+.2)
4. DAYS 1.8/6 (same/-.1)

Women 18-49 Viewers
1. Y&R 762,000 (+24,000/-41,000)
2. GH 641,000 (+23,000/-10,000)
3. B&B 621,000 (+3,000/+81,000)
4. DAYS 584,000 (+51,000/-3,000)

Women 18-49 Rating
1. Y&R 1.2/7 (same/-.1)
2. B&B 1.0/6 (same/+.2)
2. GH 1.0/6 (same/same)
4. DAYS 0.9/6 (+.1/same)



Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • http://tvbythenumbers.com Robert Seidman


    Outside of broadcast primetime where adults 18-49 makes for a great general metric (even though subsets of that demographic are important), there’s no easy answer. Different networks target different demographics for different shows and different dayparts. The best generic demographic for how well soap operas are doing is women 18-49, but it could be that for The Chew and Katie 25-54 is more important (not sure). Press releases will usually note big demographic jumps wherever and whenever they occur whether W18-34, W18-49 or W25-54.

    While pretty clearly the MSN story was penned from a soap opera fan perspective, I don’t think it’s wishful thinking to think other demographics may be important. But I do think it’s wishful thinking that angry soap fans boycotting specific shows are significant factors in the performance of shows like Katie and The Chew. The MSN story noted that Katie and The Chew aren’t luring women 25-54, but it didn’t actually back that up with *any* ratings (let alone comparisons to now-canceled soaps) nor did it point out that the talk shows are generally much cheaper to produce than soaps.

  • Matthew

    The reason GH is doing so much better is a mixture of the OLTL characters and the return of the veterans like Anna, Faison, Robert, etc. Also because the screen time is more divided and not centered on a select few people. The constant GH history references like Pickle-Lila helps too.

  • Dimitrios

    The only thing I miss in GH from Guza are the suspenseful musical mantages, for example when Sonny shot Dante… The new writers dont do that anymore.

  • JNewt

    Monday: 2.6/3,459,000
    Tuesday: 2.4//3,295,000
    Wednesday: 2.5/3,371,000
    Thursday: 2.5/3,209,000
    Friday: 2.3/3,069,000

    Monday: 1.9/2,441,000
    Tuesday: 1.8/2,402,000
    Wednesday: 1.7/2,291,000
    Thursday: 1.7/2,250,000
    Friday: 1.7/2,302,000

    Monday: 2.1/2,778,000
    Tuesday: 2.2/2,918,000
    Wednesday: 2.1/2,867,000
    Thursday: 1.9/2,599,000
    Friday: 1.9/2,595,000

    Monday: 3.5/4,693,000
    Tuesday: 3.2/4,233,000
    Wednesday: 3.4/4,390,000
    Thursday: 3.3/4,325,000
    Friday: 3.2/4,238,000

    The soaps had a good week as they’ve started becoming more consistent in their numbers lately, the drops or gains from the previous week weren’t huge at all.

    I had a feeling B&B would do really well on Monday since it was promoted that Queen Stephanie was going to die in that episode.

    GH is really doing well right now especially in the demo. I’m still shocked its matched OLTL’s hot run last year this quickly.

    DAYS finally got back over 2.4 million for a couple of days. The show needs an identity though.

  • Duncey

    Good point Matthew, I think GH obviously got rejuvenated by OLTL, the return of legacy characters, and I think more importantly the balance of characters. I see most of the cast getting good screen time over the course of a week.

    My only flaw with GH right now is that TJ & Molly need more screen time but since they’re teens its acceptable for right now but when they get a few years older I want more screen time for them.

    This Sabrina stuff is getting ridiculously I’m ready for this storyline to fast forward to Dr. Britt killing her off.

  • LynTX

    @Mike, thank you for pointing out that if our respective shows are good, they can stand on their own merit and not on the back of another show. The 4 remaining shows are all struggling. The #s have improved on a yr over yr basis for B&B and GH; Y&R and DOOL are struggling to gain audience. ALL need to gain audience to continue past their upcoming contract dates. This should be the focus of soap fans – not which show is better since they are different and appeal to different audiences. While I do not watch B&B, GH and no longer watch DOOL I would never put either down because there are fans who enjoy what is offered.

    The survival of the genre shoudld be our utmost concern; everything else becomes petty.

  • Matthew

    The reason I made that comment is because I too am sick of all the animosity between the GH and OLTL fans. I never watched OLTL but I will admit that the characters helped, (despite me not liking John McBain and getting a little tired of how long the Todd/Johnny secret is being kept).

  • JayTN

    Robert hit upon what makes daytime different from primetime when it comes to analyzing TV shows (something that Marc Berman just simply refuses to rationale). Daytime shows, whether they be game show, talk show, or soap opera produce 5 episode a week for 52 weeks a year (a little less for talk shows which tend to take the summer months off).

    For example, “Dallas” ran on CBS for 13 years and produced 356 episodes. The daytime soaps can produce over 200 episodes a year. So, although some soap defenders will pooh-pooh the notion of cost, money makes a big difference when talking about a show like “The Chew” and a soap opera like “General Hospital”. While “The Chew” may be getting fewer viewers, it costs much less to produce than GH and in all likelihood ABC is getting more “bang for its buck” out of “The Chew” than it is GH.

    With this being said, GH is doing all it can to stay on the air. While I am not particularly a fan of either Ron Carlivati or Frank Valentini (head writer and executive producer, respectively), the fans seem to have warmed up to them and are tuning in in larger numbers than they were a year ago. However, despite the increase in viewers, the money factor remains the same. We don’t know the exact details of the money situation (i.e. how much GH costs vs. ad revenue it generates), but the ABC executives do and only they truly know if GH is above the line – meaning it breaks even in cost or even makes money for the network – or not. If GH is still below the line even with all the cosmetic changes made to the show and the increase in viewers, than it will be canceled. If GH is at or above the line, it will be given a renewal. Simple as that.

  • Fresh Harry

    Who cares about that mumbo jumbo the 4 remaining soaps are still on the air and looking good especially GH compared to a year ago.

  • Troy Turner

    Mike-cry me a river. It’s you and those of your ilk that have chasing us soapers all over the Internet promoting your anti-soap agenda. And, you have the gall claiming that YOU are the victim, Please… Now, sit down and watch GH like a good boy

    Robert-Who’s payroll are you on claiming that boycotts by soap fans don’t work… We killed The Revolution, we’re on the way to killing The Chew, and every new show on ABC is destined for cancellation. We’re bringing down ABC brick by brick, whether you like it or not

  • JayTN

    Troy Turner…Robert is one of the people who run this site, so I would imagine his depth of knowledge on the subject is a little bit deeper than yours.

    Comments such as yours and Fresh Harry give soap viewers a bad name. Now, feel free to attack me as well, since you all seem to be good at that sort of thing.

  • Mike

    Jay TN, Very good points. I think the recent further budget cuts for my show Bold & the Beautiful shows that the networks are still concerned about cost. I was shocked that there was still the need to cut costs after B&B had improved in the ratings. Thanks for making some good rational points.

    Troy Turner, What a breath of fresh air you are. I would respond to you but I make it a point not to argue with fools, mental patients, idiots, or those out of touch with reality. Sounds like you fit all four. Nice that the mental assylum allows u to use the computer.

    Of course it would help the rest of us trying to save our soaps if they didn’t. You are the type of soap fan that gives the rest of us a bad name. And exactly the reason no one takes us seriously. It would sure help the cause if you just shut your mouth and never opened it again.

  • Mike

    Oops forgot.

    Robert Seidman, Thanks for the nice response. I appreciate the answer. It would be nice to get a definitive answer for daytime, and how they compare the shows and demos. Maybe someday we will.

  • Kayla Rae

    DOOL remains gloriously intriguing and always holds my interest…the best soap by far!

  • ebarryhill

    I’m just gonna jump right in and say, yes, I agree with Mike to a point. It is pointless to dog one soap, to promote your own. It’s pointless and petty. However, any notion of GH fans bowing down to OLTL fans is equally pointless. I’ve been watching both shows off and on, for longer than most of you have been alive. I found GH to be unwatchable, and the deadliest of sins, boring, for several years. The tone of OLTL was a distinctly different one, which a completely different dynamic. I still mourn it demise. When the “Cartini” regime was designated to take over GH, I was pleased. When I heard they would revive OLTL characters in PC, I was hopeful. I have seen regimes change over the decades, and I know it’s a tricky process that always pisses off diehard fans, purists. They just need to get over it. The only real constant in life is change, and should be welcomed. OLTL characters did not save GH. Let’s just get that out of the way. However, they did drag a lot of fans along with them. Extrapolate from that what you wish. Almost half a million more people are watching GH now, than this time last year. That’s great news however you parse it. Personally, I believe Cartini would have revived GH without OLTL peeps. For one thing, it’s called General Hospital, not General Mobster. Some people complain about the knew nurse. But if the “new” people were Bobby Spencer or whomever, they would complain just as loudly. So sit back and watch the show become more about the hospital again. I knew they would concentrate on the core families, and beef them up again. I knew it would be a blood bath in cast cuts. I’m still waiting for the demise of several more. I knew the tone of the show would become lighter, funnier. The show would move faster, the lighting brighter, the music score better. I also knew some thing would not work and they would have to change coarse quickly, and they and will. The ratings will buy them time to continue to work on the show. A lot of the PC legacy people have become so damaged. Sonny, Jason, Carly etc are severely impaired, and will take a lot to make them acceptable by and large. Cartini have basically just decided to ignore the mob thing, for now. Of course, there are still repercussions and karma to be had because of the long history of mob culture in PC, but that’s not the same as generating new Soprano story lines. Romance has never been a strong suit for OLTL though, and there they could really improve. Personally I would love to see a few more OLTL people move in. I know there would be a firestorm of criticism again, but the payoff would be great. John needs Natalie as a counterpoint, for instance. Natalie’s “mom” Roxie would be hysterical if she took over “Jake’s” or “Kelly’s”. David Vickers would be a hoot as a foil for Tracy. He loves rich older women, and their money. Todd still has to find out he did not kill his brother, and that brings in crazy Allison Perkins. If GH fans Heather was bonkers, wait ’til they get a load of her. GH still has a bunch of driftwood people, who take up much needed payroll space, that would be needed to entice Genie Francis back as Laura. I predict, by the time Lulu’s baby is born, Grandma Laura will be back in the fold. Possibly Lucky too. They just need good storyline that don’t make their character as victims. I have no idea how they will deal with Robin and Patrick once she returns. Do they stay as recurring of leave? Can’t stand the gothic Helena Cassadine, Wyndamere, Spoon Island stuff. Blow it and them up! I could go on, but I’ll just finish by saying…. CHILL OUT! You don’t like something on a soap…. wait and it will change. That’s what they do and are supposed to do.

  • Jason

    I found some of these replies more interesting than the soaps.DOOL has characters people love to watch like Sami and EJ.The problem is cutting out characters like Billie.You need another explosion.

  • Troy Turner

    Jay-don’t insult my intelligence. Robert’s acting as an ABC shill, and he can’t take the truth that we know better than he does. ABC’s going down.

    Mike-You haven’t done jack to save the soaps, don’t even bother to claim otherwise. I reiterate, it’s people like you that have been chasing us all over the Internet promoting your anti-soap agenda-we know the truth

  • JayTN

    Troy…I’m not insulting your intelligence. I’m simply making an observation that since Robert looks at and interprets ratings for a living, that he may know more about that particular subject that you.

    I will never understand these soap “boycotts”, because even the soap friendly Marc Berman seems to dismiss them. He even noted that a protest held earlier this year when ABC announced their fall schedule only had a handful of participants. Furthermore, why is ABC being singled out? Has not CBS and NBC canceled soaps over the past decade as well? Were is the outrage and boycotts for those networks?

    Apparently the only thing someone has to do to be accused to being on someone’s payroll or being a “shill” is to disagree or dismiss someone’s opinion. Kind of like you are doing with Robert or anyone who doesn’t agree with your line of thinking. If this so-called “boycott” of ABC were working, where is the proof? Instead of being “taken down”, “The Chew” is actually doing better than it has done in months in the ratings. If the only proof that anyone can point towards a “boycott” working is lower ratings, than look around…virtually all of the networks are down, even some cable networks.

  • Jeff

    Anyone who says that the OLTL characters haven’t been a contribution to GH is just plain crazy. Tell me that Sabrina, Britt, Ellie, or Trey have moved the storylines forward further than Todd, Tea, John, and Starr. And, all 4 OLTL actors are infinitely better actors than the new characters brought on by FV/RC. Let’s be real, about 1 out of 10 new characters becomes a hit and makes an impact on the audience. GH needed some new blood, and the OLTL characters have provided it. I will watch Todd and Carly or Michael and Starr or John and Sam any day over Patrick with Britt and/or Sabrina or Ellie with Spinelli. Frank and Ron have done a good job, but there is still a lot of work to do and a lot of misfires. I personally can’t say they have developed one interesting new character. That’s just not ever been their strong suit. Using history for all its worth is what they did best on OLTL and what is working best so far with GH. Now, it’s time to rescue Robin, reunite her with Patrick, and write off Britt and Ugly Betty and her new friend. And, send away Ellie with Spinelli. Trey is already leaving, so that works. Then, spend that money on bringing back real actors from GH’s history and put them in real stories.

  • Jeff


    I cannot wait for Lucy either. I hope she gets to interact with Monica, Tracy, Felicia, Mac, and Luke.

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